Despite all the criticism CPG companies receive in regard to their retail and commerce strategies, at least 99% say they’re investing in direct-to-consumer strategies. At least that’s according to a new Salesforce report, commissioned in February 2019, with insight from 500 CPG leaders in North America, Asia and Europe. The report takes a look at…
Conversations around mental health are nothing new, but a fast food giant weighing in? That’s rare. Enter Burger King, whose new ad campaign is by no means a slam dunk, but nonetheless offers much-needed food for thought. Burger King recently rolled out its Real Meals campaign in an effort to bring attention to mental health….
Writer and producer Kenya Barris has scored another win, launching a second spinoff from the acclaimed ABC Network sitcom Black-ish. This new spinoff, Mixed-ish, will follow Rainbow Johnson’s experience growing up in a mixed race home in the 1980s. As a regular viewer of the original series, the show often points out that Rainbow is…
A partir desta semana, o Instagram começará um teste para verificar as postagens em sua plataforma utilizando o mesmo sistema de checagem de fatos do Facebook. As postagens consideradas “fake” deixarão de aparecer na guia de pesquisa do Instagram e em resultados de hashtag. As postagens sinalizadas, no entanto, ainda aparecerão se você seguir a …
O post Instagram adere ao mesmo sistema de checagem de fatos do Facebook apareceu primeiro em B9.
Film
Axe
There is a moment in young people’s lives when they feel obligated to follow trends imposed on them by society. But this “demon” has his days numbered, thanks to someone who will help them to expel that entity from their bodies: The AXORCIST.
Advertising Agency:LOLA MullenLowe, Madrid, Spain
Executive Creative Director:Nacho Oñate, Nestor Garcia
Creative Director:Santiago Davis, Leandro Mosca
Art Director:Leandro Mosca, Diego Vieira
Copywriter:Santiago Davis, Carolina Pinheiro
Head Of Art:Diego Vieira
Content Creators:Emmanuel Béjar, José Andreu
Global Business Director:Gonzaga Ayllón
Account Supervisor:Mónica López-Rayón
Head Of Planning:Gem Romero
Social Media Strategist:Estefania Navarro
Production House:Garage Films
Executive Producer:Oriol Uria
Director:Albert Uria
Music:Trafalgar13
Media
Centre Pompidou
Advertising Agency:Marcel, Paris, France
CEO Publicis France:Agathe Bousquet
Ceo:Pascal Nessim, Charles Georges-Picot, Pascal Crifo
CCO Publicis France:Anne De Maupeou
Executive Creative Directors:Youri Guerassimov, Gaetan Du Peloux
Copywriter:Antonin Jacquot
Art Directors:Clément Séchet, Aure?lie Halbmeyer
Motion:Arnaud Raquin
Partner:Blandine Mercier
Account Manager:Noella Neffati
Project Managers:Claire Sioufi, Jeanne Philippe
CSO & Managing Partner:Nicolas Levy
Social Media Managers:Julien Petit, Romain Jouffriault
Rp:Leila Touiti-Rose, Catherine Helfenstein
Linguistic Consultant:Bethany Catterson
Frontend Developer:Paul Vanlerberghe
Technical Project Manager:Edouard Danesse
Production Company:Artisans du Film
Director:Guillaume Talvas
Producer:Vale?ry du Peloux
DoP:Nils Runiet, Niels Benoist
Camera:Pierre Bernier, Fre?de?ric Ouziel
Sound:Valentin Verrier
First Assistant Director:Nadia Moussa
Production Coordinator:Laura Fague Martin
Camera Assistant:Maxime Maujan
Editing:Guillaume Talvas
Editing Assistant:Ce?cile Valente
Postproduction supervisor:Thibaud Colignon
Sound Mixer:Charli Masson
Colorist:Johan Tu?r
Postproduction:ADF L’atelier
Music:David Makima
Print Production Company:Prodigious
Producers:Suzanne Pereira Dias, Nathalie Turmel
Model Maker:Mathieu Andrieu
Photographer:Aure?lie Halbmeyer
Retoucher:David Verduci
Media:Blue 449
Head of Digital trading:Julie Emberger
Social Media Strategist:The?o Ravel de Fereirolles
Head of Brand Activation:Fouad Hachani
?Endorsement & KOL:Carmelle Basset-Chercot
MSL?CEO Publicis Consultants:Cle?ment Leonarduzzi
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| THE ORIGINAL? Burger King “Blank Whopper” – 2018 Anti-abstentionism campaign Watch the case study film Source : YouTube, AD Forum Agency : David, Sao Paulo (Brazil) |
LESS ORIGINAL Mc Donald’s #MakeYourChoice – 2019 Anti-abstentionism campaign Watch the case study film Source : YouTube Agency : Unknown, Hyderabad (India) |
(TrendHunter.com) There is an informal settlement in Egypt, currently occupying a four-mile-long graveyard in Cairo. It has been reported that between 500,000 and one million people live “in makeshift homes…
Agency positioning is a lost art, along with long copy. Thankfully, both are currently being restored by Fallow Fields agency. Fallow Fields, unlike every other agency under the sun, has no more fucks to give. Let’s dive into some of the best self-promo copy I’ve read in A LONG TIME… When you’re over 50, you […]
The post How Not Giving A Fuck Makes All the Difference in the World appeared first on Adpulp.
As customers go, those who complain the most are also the most profitable to a company’s bottom line. So how can brands ensure those customers who bring in the bucks also have a good experience? That was the focus of the session (above) at Adweek’s recent Elevate: Creativity conference. “There’s no point in spending all…
Did you know that Snapchat allows you to mute a friend’s Story if you no longer wish to see their Snaps? Our guide will show you how this works. Note: These screenshots were captured in the Snapchat application on iOS. Step 1: On the Friends screen, tap and hold on the friend whose Story you…
Facebook is testing the extension of its third-party fact-checking partnership initiative to its Instagram photo- and video-sharing network. Instagram brand communications manager Stephanie Otway told Daniel Funke of Poynter that Instagram started working more closely with its parent company’s News Feed integrity team for the U.S. midterm elections last November. In a test starting this…
A internet ontem (6) mais uma vez estourou em chamas e memes sobre o último episódio de “Game of Thrones”, mas ao invés da trama da série os comentários desta vez se concentraram na bizarra aparição de um copo de café no cenário medieval da produção. Memes foram criados, a HBO arranjou um jeito criativo …
O post HBO já apagou o copo de café do último episódio de “Game of Thrones” apareceu primeiro em B9.
Em um mundo onde fusões e compras de multinacionais se tornam item cada vez mais frequente dos noticiários, é difícil acompanhar os pequenos negócios das grandes empresas – mesmo que estas aconteçam num ritmo um tanto assustador. Em entrevista à CNBC, o atual CEO da Apple Tim Cook confirmou por exemplo que a sua empresa …
O post Tim Cook confirma que Apple compra uma empresa a cada duas ou três semanas apareceu primeiro em B9.
No novo Cinemático, Carlos Merigo, Robson Bravo, Pedro Strazza e Jessica Correa conversam sobre o drama francês “Amanda”, dirigido por Mikhaël Hers, e o terror brasileiro “A Sombra do Pai”, dirigido por Gabriela Amaral Almeida.O > OUÇA através do player abaixo ou pelo SPOTIFY Download | iTunes | Feed | Spotify — Edição por Robson …
O post Cinemático – Amanda; A Sombra do Pai apareceu primeiro em B9.
Outdoor, Print
Colgate Palmolive
Advertising Agency:Red Fuse Paris, France
Creative Chairman:Shen Guan Tan
Executive Creative Director:Manir Fadel
Art Director:Vitor Menezes
Copywriter:Ricardo Dolla
Photography:Fuze Image
Retouching:Fuze Image
Print Producer:Ray Paris
Chief of Staff:Candice Gee
Media Account Supervisor:Dagmara Stolc
Media Account Director:Alexandra Kypreou
Client Services Director:Peter Harrison
Outdoor, Print
sonolibro.Com
Advertising Agency:Puerto, Santiago, Chile
Chief Creative Director:Francisco Camacho
Creative Directosr:Ignacio Gutierrez, Alvaro Padilla
Art Director:Alvaro Padilla, Diego Rojas, Danila Nuñez, Diego Espinoza
Copywriter:Jose Barbilla Muñoz, Ignacio Gutierrez, Manuel Salvat
In Singapore, children spend about 5 hours a day online and in contrast, less than 30 minutes outdoors. To encourage parents to swap their children’s electronic devices for the outdoors, we presented a sobering take on what it looks like to spend a lifetime in front of screens, only for regret to set in when it’s too late.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
