Red Bull: Pinball

Red Bull and JCDecaux Norge have brought passengers at Oslo S back to the 80’s with a pinball table. People who won the game got a cold can of Red Bull Organics!

Video of Red Bull OOH Pinball Machine dispenses free drinks at Oslo S | JCDecaux Norway

BMW: Brothers

Video of Brothers

Axe: AXORICST – Home, Hairdresser, Gym

There is a moment in young people’s lives when they feel obligated to follow trends imposed on them by society. But this “demon” has his days numbered, thanks to someone who will help them to expel that entity from their bodies: The AXORCIST.

Video of AXE | Who am I?

Video of AXE | Barbershop

Video of AXE | Gym

Gente de la Cale: Street Situation

Gente de la Cale Print Ad - Street Situation
Gente de la Cale Print Ad - Street Situation

Facebook Introduced 4 New Features Aimed at Small- and Mid-Sized Businesses

Facebook is kicking off National Small Business Week with today’s introduction of four features for small- and mid-sized businesses (SMB) on the platform: automated ads, appointments, new video creative tools and new Blueprint training courses. The social network said more than 90 million SMB use Facebook for tasks such as finding new customers, hiring employees…

Campanha do Outback convida clientes a saírem da rotina

A nova campanha do Outback quer convidar os clientes a saírem da rotina e experimentarem momentos surpreendentes e divertidos em meio ao dia a dia. Com o mote “Hoje Pode Ser Mais Outback”, a marca aposta na narrativa de situações cotidianas sendo transformadas após alguém receber o convite para ter um momento especial em um …

O post Campanha do Outback convida clientes a saírem da rotina apareceu primeiro em B9.

Volkswagen: Take Care

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Volkswagen

In order to save money people in Bulgaria tend to neglect servicing their post-warranty cars until it’s too late and there is a serious problem to be fixed. When the time for servicing finally comes they most often chose illegal car-repair workshops, despite the fact that they are well known for their low-level hygiene, unprofessional attitude, and low quality service. To make them feel the negative effect of that compromise we compared the conditions in the illegal car-repair garages with personal hygiene.

Take care of your car the way you take care of yourself.

For your post warranty Volkswagen car we have certified equipment, German-standard
trained staff and personal attitude in our authorised service centres.
Service 4+. Working neat.

Advertising Agency:Tribal Worldwide, Sofia, Bulgaria
Creative Director:Ivelina Gicheva
Art Director:Erkan Gyumryukchiev
Copywriter:Ivan Hadzhivelikov
Account Executive:Tzvetomir Popov

PayPal: PayPal x Rainbow Six Esports Community Series

PayPal partnered up with Biborg to position itself in the gaming and esports ecosystem on a long- term basis. Biborg will use its knowledge of the sector, its access to publishers and a network of partners and esports experts to accompany the brand in an ambitious strategic partnership with Ubisoft and Tom Clancy’s Rainbow Six Pro League and Majors.

After creating a one-minute film, titled “To All of You” to announce the partnership in November 2018 at the Pro League Season 8 finale in Rio de Janeiro, Biborg and PayPal launched “All Invited” in February 2019, the first episode of a web documentary – The Six Unit, a Rainbow Six Esports Community Series – which celebrates the different actors of the Rainbow Six Siege Pro League: players, both pro and amateur, cosplayers, shoutcasters and fans.

The first episode premiered in February at the Six Invitational in Montreal and aired on Twitch the day of the finale, reaching a global audience of 300,000 in total.
The second episode, titled “All Dedicated” was released on April 11th 2019, launching just before the APAC Finals on April 13th and 14th in Sydney.
The four other 3 min. episodes will be published on YouTube and Twitter throughout the year in conjunction with big events in seasons 9 and 10 of Tom Clancy’s Rainbow Six Pro League and Majors.

Video of "To All of You" – PayPal x Rainbow Six: Siege Sponsorship Announcement

Video of The Six Unity, Episode 1: All Invited

Video of The Six Unity, Episode 2: All Dedicated

Anno 1800 / Ubisoft: Anno 1800 Open Beta Trailer

Anno 1800 Film Ad - Anno 1800 Open Beta Trailer

Video of ANNO 1800 OPEN BETA TRAILER

Centre Pompidou: Souvenirs of Paris

Centre Pompidou Experiential Ad - Souvenirs of Paris

ZTE NUBIA: Red Magic Mars

Video of ZTE Red Magic Mars

Top 70 Life Stages Trends in May – From Braille Building Blocks to Maternity Athleisure (TOPLIST)

(TrendHunter.com) This list of May 2019 lifestyle trends offers an all-encompassing look at the innovations and ideas that exist for consumers of all age groups, offering examples that range from developmental toys…

Top 50 Youth Ideas in May – From Nostalgic Video Rental Pop-Ups to Tween-Created Kidswear (TOPLIST)

(TrendHunter.com) When it comes to understanding popular culture, look no further than this list of May 2019 youth ideas, which range from computer brand-inspired sneakers to tween-created kidswear.

More and more…

Marianne Gambelli on What to Expect From Her First Upfront as Fox’s Ad Sales Chief

Ahead of the most distinct, transformative upfronts week in a decade, Adweek is sitting down with a different ad sales chief each day. We’re starting with the newest top ad exec and the newest company: Marianne Gambelli, who last October was named president of ad sales for the freshly spun-off Fox Corporation. Gambelli, who had…

How TV Networks and Advertisers Are Making Commercials More Relevant to You

The idea of addressability–that is, customizing what video content appears on your TV–has been around since the late 1980s. But high speed internet, digital distribution and explosive growth in video content are all spurring companies making and selling that content to come up with new ways to tailor commercials just for you. But how does…

Itaú convida mães a olharem mais para elas mesmas

Para comemorar este Dia das Mães, o Itaú conversou com algumas mães reais para lembrá-las de olhar um pouco mais para elas mesmas. O banco convida-as a irem além dos desejos para seus filhos e refletirem sobre suas buscas individuais, olhando para si mesmas e respondendo além do papel parental. Criada pela agência Africa, a …

O post Itaú convida mães a olharem mais para elas mesmas apareceu primeiro em B9.

Breeze Detergent: Less Screen Time

Outdoor, Print
Breeze

In Singapore, children spend about 5 hours a day online and in contrast, less than 30 minutes outdoors. To encourage parents to swap their children’s electronic devices for the outdoors, we presented a sobering take on what it looks like to spend a lifetime in front of screens, only for regret to set in when it’s too late.

Advertising Agency:MullenLowe, Singapore
Executive Creative Director:Ang Sheng Jin, Daniel Kee
Head Of Art:Alex Tan
Senior Art Director:Neo Shiyi
Art Directors:Rachel Chong, Claudius Keng
Copywriter:Ernest Chin
Global Business Director:Shaifali Dayal
Account Director:Sean Lee
Account Manager:Soon Yong En
Senior Digital Planner:Gayle Lim
Photographer:Alvin Tan
Retoucher:Evan Lim

MundoPet: Human Friendly

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MundoPet

Everything for who makes you happier.

A pet, no matter their species, fills the life of their owner of joy, transforming them into happier and more complete people. Mundo Pet has everything to take care of your pet so that he can continue to take care of you.

Advertising Agency:Agência UM, Recife, Brazil
Creative Director:Lenilson Lima
Art Director:Geraldo Júnior
Copywriter:Luciano Mattos
Illustration:Alisson Ricardo
Account Manager:Ludmila Marques
Planner:Cida Araújo
Production Manager:Waydna Wanderley
Retoucher:Moreira Studio
Client:Luis André Bastos

Road Safe Foundation Road Safety: Blindfold

Outdoor, Print
Road Safe Foundation

Observation – Nowadays many people walk around with headphones/earphones on while crossing the road or busy streets, leading to fatal accidents that could have been avoided. Solution – Safe Road Foundation wanted to create awareness towards this issue by showcasing how wearing headphones while roaming around on the road is as good as walking blindfolded, as people get so engrossed in the music that they fail to see and hear any imminent danger approaching them.

Advertising Agency:OGILVY, Gurgaon (INDIA)
Creative Director:Shailender Mahajan
Art Director:Deepak Malhotra
Copywriter:Krishna Mani, Aastha Gandhi
Photographer:Shirish Sen
Production:Shirish Sen

Toyota / Maritano Ebensperger: Bad choice. Good choice.

Toyota Print Ad - Bad choice. Good choice.

Maritano Ebensperger is the official dealer for Toyota brand in Chile.
In addition to selling brand new and used cars, it also features technical service and the sale of original parts. Regarding the latter, we have developed a graphic campaign showing a pick-up truck towing itself to make it clear that original parts are always the best option so your car won’t fail.
Your car is a better car only if you use original parts.