Google-owned YouTube is a wasteland, but like all wastelands, when you brush aside the layers of dirt and debris, you’re in the position to discover a gem or two. The video that follows may not meet gem status, but it is a find worth noting here. Tara Walpert Levy is VP of Agency and Brand […]
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A representation of how great ideas can illuminate any place.
Dunkelziffer e.V. was founded in Hamburg in 1993. Dunkelziffer e.V. is an NGO to protect children from sexual abuse.
In an effort to shift perceptions in the auto industry and reach their media planners and execs, on April Fool’s Day OUTFRONT created a concept car and posted 5 digital billboard designs in the heart of the automotive world, Detroit, Michigan.
We brought a single red auto model to Detroit. The Kruter car existed only in our imagination and on our billboards. We wanted to see if we could stir some interest. The results? UNREAL. 38% Ad Recall for Kruter Motors, 84% Took an Offline/Online action, 2,020+ Website Visits. Created awareness. Drove web traffic. Built a brand. We are America’s leading out of home media network and we can help brands, for real. Visiting this website was step number one; now fill out our form and let’s get motoring.
Salvador Carnival is world-famous for its grandiosity and intense shows. But spending a couple days jumping around in so many parties always comes with a price: muscular pains. Or like we say in Portuguese: “dor”. As the number 1 pain reliever in Brazil, Dorflex decided to make an ever better Carnival this year by taking the pain away from the city. Literally. So, during the 5 days of Carnival, Dorflex changed the name of Salvador to “Salva”, taking the “dor” (pain) away from it. Even the main touristic sign of the city and the official city location for check-ins were changed.
In Sri Lanka’s largest city Colombo, slums account for over 50% of the population. In these areas dengue has reached epidemic levels as people unknowingly end up breeding dengue mosquitos. Educative programs by the Colombo Municipal Council are ignored. So we turned to the only authority they listen to – religion. With shrines and temples situated throughout these slums, we used their speaker system as a medium to educate the community on dengue breeding. The message aired twice daily during regular prayers which happens to be the very time the dengue mosquito is most active. Written, recited and recorded by monks, Life Chant has used an unconventional medium to educate people about dengue breeding.
Digital ad to promote the free refill at the restaurant.
The VW Driver Alert System detects if you are starting to fall asleep and alerts you with a visual display on the dashboard and a warning sound. We usually find it difficult to fall asleep when we are worried about something. The Driver Alert System makes it just as difficult to fall asleep during long journeys and helps keep us safe.
Sometimes men can’t tell the difference between good and bad facial hair. Barbasol is the shaving cream brand that knows facial hair best (and knows when to get rid of it.) By positioning the brand as a friend who’s not afraid to give a little tough love, Barbasol is able to tell men what their friends, family, and significant others really think of their facial hair, encouraging to use the product and put their best face forward.
A gift from the president of the museum’s board will allow it to be “more welcoming and more open,” the MOCA director said.
Do you know what I love about brands that focus on providing utility to their customers? I love that they are directly answering the age-old question that every customer has, “What’s in it for me?” I Pledge Allegiance to McDonald’s Lost your passport or cellphone abroad? Just stroll through the doors of one of any […]
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Behind the scenes of this year’s song contest, the usual political tensions between Israel and Palestinians played out.
Viewers are fleeing for Netflix. The ones who stay are older than the group prized by advertisers. Here’s a look back at the troubled 2018-19 season.
(TrendHunter.com) There is definitely no shortage of unique dining experiences around the world — from fully automated diners that utilize cutting-edge robotic technology to eateries made of ice to instill an…
(TrendHunter.com) The examples in the May 2019 autos round-up seem to be skewed in two extremes— the camping adventurer and the urban commuter.
On one hand, there is quite a bit of car accessories and vehicles…
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