Hasta La Creative!

Advertisers must be certified as providing or not providing abortions, and Google will include disclosures on ads about ending pregnancy.

Turning precious advertising seconds into a moment of solid storytelling is actually much more difficult than it sounds. The challenge doesn’t just lie with the creation of the story itself, but figuring out how to balance narrative and product placement organically so that neither element feels forced–again, a tough ask when the product’s visibility is…

Facebook teamed up with the Partnership for Drug-Free Kids+ Center on Addiction on the Stop Opioid Silence campaign, which debuted in the U.S. Tuesday. The anti-stigma campaign is targeted toward people struggling with opioid addiction, reminding them that they are not alone and encouraging them to share their stories with each other, medical professionals, family…

A year ago, NBC cruised to its second consecutive season victory in the 18-49 demo on the strength of the Super Bowl, the Winter Olympics and Thursday Night Football. Even though the network didn’t have any of those shows to bolster its lineup this season, the end result was the same: NBC won the 18-49…

While on the surface it may seem like podcasters and social media influencers have very little in common (namely, we can’t see podcasters or what they are eating or how cute their pet is), there may actually be a great deal we can learn from the early days of influencer marketing to help brands make…

The issue of bee population decline may be a cute cause c?l?bre in some corners, but it is a severe problem that demands consistent attention. According to research, honeybees perform 80% of pollination and 70% of the top human food crops–which supply about 90% of the planet’s nutrition–are pollinated by bees. The pervasive use of…

For most brands, selecting which influencers to work with is a cloak-and-dagger process filled with discreet meetings and non-disclosure agreements. But earlier this year, Sephora opened up its decision-making process to influencer communities through a new program called #SephoraSquad, a roster of influencers who will have an ongoing relationship with the brand via creating content…

Chick-fil-A’s nonprofit arm donates to the Paul Anderson Youth Home, a Christian residential home that teaches young boys that same-sex marriage is a “rage against Jesus Christ and his values.” Therefore, the city of San Antonio voted to boot Chick-fil-A from its airport. In a sane world, this would be the end of the story, but […]

The post San Antonio Airport Not As Important to Texas Lawmakers As Georgia Chicken Chain appeared first on Adpulp.

The most disruptive upfronts week in a decade, packed with presentations from newly-merged and spunoff companies, has come to an end. After a week of hearing the major media companies’ pitches about the 2019-20 TV season, the buyers are ready to have their say. As they kicked off this year’s upfront talks, several of them…

Snap Inc. promoted Derek Andersen from vice president of finance to chief financial officer. Andersen replaces Tim Stone, who left Snapchat’s parent company earlier this year. In addition, Lara Sweet, who had been serving as interim CFO and chief accounting officer, is shifting over to the new role of chief people officer. Andersen and Sweet…