May
01
University of Phoenix: Discover Your Wings
Posted in: Uncategorized
May
01
Medium Is Creating 4 Publications That Revolve Around Topics Popular Among Readers
Posted in: UncategorizedMedium is expanding the scope of its editorial efforts with the hiring of four new editors in chief to launch publications about topics its readers want more of. It’s an investment that’s maturing after Siobhan O’Connor, vp of editorial at Medium, came on board after previously serving as Time magazine’s executive editor, and was tasked…
May
01
How My Bicultural Identity Helped Me Balance My Dual Life as a Marketer and Consumer
Posted in: UncategorizedMarketers today are arguably better equipped than previous generations, with the data, tools and technology to create richer experiences than ever before. And yet many of us face the same challenges. Ninety-one percent of consumers find ads more intrusive today than two to three years ago, and 65% of people don’t remember the ads they…
May
01
Why Big Brands Are Using a Filmmaker’s Perspective to Tell Their Stories
Posted in: UncategorizedCurrently in its fourth year, the Tribeca X Award at the Tribeca Film Festival celebrates the intersection of advertising and storytelling. While in previous years the award went to the best piece of brand-supported content, this year’s program has expanded to honor works in four categories: feature film, short film, episodic and VR. In addition,…
May
01
The Golden State Warriors Came Out and Played on Facebook, Twitter, Instagram in April
Posted in: UncategorizedThe defending National Basketball Association champions obliterated the competition on Facebook, Twitter and Instagram in April, as the Golden State Warriors were tops in the league in likes and comments on all three platforms, according to social marketing firm Unmetric. The Milwaukee Bucks also posted a strong April, leading Twitter and Instagram in growth and…
May
01
Instagram: Here’s How to Use the Donation Sticker in Stories
Posted in: UncategorizedInstagram added a donation sticker to Stories, which allows users to encourage their viewers to donate to a nonprofit. Our guide will show you how to use it. Note: These screenshots were captured in the Instagram application on iOS. Step 1: Once you’ve taken or imported a photo or video into Stories, tap the Sticker…
May
01
Pizza Hut: Pizza Shut
Posted in: Uncategorized
Certain Pizza Hut Restaurants have been through a programme of refurbishment. So we needed a simple and memorable way to tell customers when their local hut was out of action for a while. We used the iconic and household name to turn Pizza Hut into Pizza Shut.
May
01
Pizza Hut: Pay By Phone
Posted in: Uncategorized
Pizza Hut Restaurants wanted to increase the use of their app so customers could pay by phone instead of waiting around for the bill. This idea beautifully illustrates the single-minded message by showing the aftermath of eating pizza with a tomato splattered, grease-covered phone.
May
01
Eesti Haigekassa: More Active Than You – Matz
Posted in: Uncategorized
Obesity in office workers is a big problem in Estonia. People don’t move enough. We needed to shake society through unexpected examples. One of the campaign heroes was a swimmer, without hands and with only one whole leg, but far more active than the average Estonian.
May
01
Tech We’re Using: Tech Is Changing New York, but Not How He Reports on the City
Posted in: UncategorizedJ. David Goodman, a metro reporter, has chronicled the Google and Amazon invasions. But the most effective technology for reporting on the city is still coffee.
May
01
How a Gum Brand Uses AI to Help People Navigate Difficult Conversations
Posted in: UncategorizedAwkward conversations are an unfortunate part of life. Whether it is something substantial like breaking off a relationship or just a benign social faux pas, like letting someone know they have food in their teeth, the human experience includes difficult conversations. Now Extra Gum is using a machine to help humans with those tough moments….
May
01
CVV: Need to talk?
Posted in: Uncategorized
There is one suicide every 46 minutes in Brazil. It’s almost 12.000 cases per year. An act of despair motivated by depression and loneliness. To help those people, CVV, Centro de Valorização da Vida (Center of Appreciation of Life), provides a 24 hours hotline with volunteers trained to offer emotional support. All discreetly and confidentially. But many people don’t know the service. Or, in moments of despair, don’t have the courage to call. That’s why we wanted to bring a message of support and invite people to a conversation right now. When it looks like there is no other way. The solution found was to decal the roof of the buses that run on Curitiba’s central lines, where the tallest buildings are. A new way to start a conversation and give comfort to the ones who need it the most.
May
01
Never In Stock: Will Mass Customization One Day Gain Mass Appeal?
Posted in: UncategorizedWhat’s in it for me? That’s the age-old question that every shopper wants to know. To address this fundamental and unrelenting question, progressive retailers are turning to mass personalization and mass customization for answers. According to Investopedia, mass customization is a marketing and manufacturing technique which combines the flexibility and personalization of custom-made products with […]
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May
01
Hulu Rolling Out Binge Ad Format This Year, Making Original Food Shows With Chrissy Teigen
Posted in: UncategorizedAs Hulu’s subscriber base expands yet again, to 28 million, the streaming service is rolling out a new ad format that its broadcast and cable peers can’t compete with: an offering specifically targeted at binge viewing. The streaming service revealed the new offering–which it calls the industry’s first binge advertising experience–today at its NewFronts event,…
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