May
01
How My Bicultural Identity Helped Me Balance My Dual Life as a Marketer and Consumer
Posted in: UncategorizedMarketers today are arguably better equipped than previous generations, with the data, tools and technology to create richer experiences than ever before. And yet many of us face the same challenges. Ninety-one percent of consumers find ads more intrusive today than two to three years ago, and 65% of people don’t remember the ads they…
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