Hasta La Creative!

Em mais um passo na sua “guerra contra os bots”, o Twitter anunciou que agora os perfis têm um limite de contas que podem começar a seguir em um mesmo dia. Apesar da iniciativa, a plataforma foi, digamos, bem boazinha ainda. Em seu comunicado ela explica que a partir de agora, cada perfil pode seguir …

O post Twitter passa a limitar número de contas que podem ser seguidas por dia apareceu primeiro em B9.

O Burger King é conhecido por sempre acertar no tom de suas campanhas, quase todas modernas e um tanto provocativas. Mas, dessa vez, a empresa não foi feliz em sua empreitada, e acabou se desculpando por ofender o público oriental. O mais recente comercial da marca na Nova Zelândia despertou críticas do público por mostrar …

O post Burger King pede desculpas por comercial que ofendeu orientais apareceu primeiro em B9.

International ASMR Day is very much a “thing.” Now in its seventh year, the goal for today’s “holiday” is to raise awareness of the relaxation method that relies on the various sounds and images that make humans feel all weird and tingly. As ASMR continues to grow in popularity, an increasing number of brands continue…

(TrendHunter.com) Celebratory doll tours and education-focused products are two of the most dominant categories in the April 2019 toys round-up.

Many parents and caretakers are becoming fixated on motivating…

(TrendHunter.com) Hape launched a new set of Junior Inventor toys for kids between the ages of three and 15 that gives kids the opportunity to learn the basics of physics and how they are applied to the real world….

Media
Subaru

Statistics show that the number of people suffering from skin cancer is incrementing and our clients at Subaru are no exception to that reality. This is why we have chosen to give them additional protection against the harmful rays of the sun to help them when as they go about their outdoor leisure or sports activities

With the aid of the new Subaru Forester we travelled in search of the Jagua, a fruit used for generations by the Emberá, an indigenous community in the northern region of Panama, which uses the ink extracted from the fruit to paint their body and protect themselves from the harmful rays of the sun when they go hunting or fishing. 

We later returned to the city and with the assistance of two artists, which learned this ancient technique from the Emebrá, we gave this extra protection against the harmful rays of the sun to our clients that were constantly exposed to the sun during their outdoor sport activities. It is important to point out that this protection from the sun lasts for two weeks on your skin and then fades away. 

Advertising Agency:Independiente, Panama
Creative Director:Jonathan Lasso, Dennis de Ycaza
Art Director:Luis Alvarado
Photographer:Demencia Film

Online
Rolling Stone

Advertising Agency:Africa, São Paulo, Brazil
CCO:Sergio Gordilho
Ecd:Otavio Schiavon
Creative Directors:Sergio Gordilho, Everton Behenck, Bruno Valenca
Creatives:Angerson Vieira, Rapha Borges
Project Creative Director:Monique Lopes Lima
Project Manager:Julia Newman
Project Producers:Juliana Miyake, Eliot Tosta
Technology:Biz&Sys
Digital Production:Biz&Sys
Director of Corporate Social Responsibility:Raphael Vandystadt
Content Director:Filipe Botton
Media:Rodrigo Famelli, Bruna Morano
Agency Producers:Rodrigo Ferrari, Tais Olhiara, Mariana Hermeto, Renata Sayão
Editing:Cadu Silveira
Postproduction:Lucas Fuse
Sound Design:Satelite
Approved by:Luis Maluf

After 24 years in charge of the left-leaning weekly’s editorial operations, the second woman to serve as its editor will give up running that role while continuing on as publisher.

Each year, Adweek honors the top CMTOs leading the charge on digital transformation and redefining the traditional approach to marketing by infusing it with tech-savvy solutions. This year’s awards took place on March 15 in New York and were presented by RTL/Ad Connect. Check out the best shots from the day, as well as Adweek’s…