Apr
22
Corona Beer: The Fish
Posted in: Uncategorized
Apr
22
New Study: Brand experiences deliver three times the 'purchase advantage'
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Apr
22
Comercial do Bradesco mostra como a inteligência artificial do banco aprende com humanos
Posted in: Uncategorized
Já faz alguns meses que o Bradesco vem dedicando parte de sua publicidade à promoção da BIA, a inteligência artificial desenvolvida pela IBM e a Watson para o seu aplicativo. E depois de introduzir ao mundo o serviço e mostrar suas inúmeras vantagens, agora o banco quer que seus clientes se simpatizem pelo produto – …
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Apr
22
Absolut: Planet Earth's Favorite Vodka
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Today, Absolut unveils its new brand platform, Planet Earth’s Favorite Vodka, demonstrating its continued commitment to global values and actions through Product, Planet and People.
Product: Every bottle of Absolut is produced in and around the small village of Åhus in Southern Sweden using the most efficient farming processes, designed to yield twice as much product as the global average.*
Planet: From seed to sip, almost everything used in Absolut’s distillation product is reused or recycled – for example, probiotic-rich leftovers from fermentation is used to feed thousands of local livestock.
People: Absolut has been a pillar in the LGBTQ community since 1981, when LGBTQ advocacy was still seen as daring for most brands. Today, Absolut continues to collaborate with LGBTQ rights groups and artists to tackle issues that are important to the community.
Party with a Purpose on Earth Day
To kick-off the campaign, Absolut focused on Los Angeles and New York City to listen and learn about the waste issues impacting our country’s coasts – waste pollution in L.A. and recycling in N.Y.C.
– In New York City, Absolut is piloting the world’s first-ever bar where recyclables are used as currency, at the Absolut Recycle Bar, to raise awareness around recycling efforts in NYC.
– In Los Angeles, Absolut teamed up with Dan Tobin Smith to create an interactive billboard out of trash collected from coastal waters in partnership with Global Inheritance. Consumers are invited to view the billboard and enjoy cocktails today at AEG’s L.A. Live Plaza unveiling event.
Apr
22
Greenpeace: Greenpeace Turns Instagram Stories Into Pocket Protest Against Plastic
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Greenpeace is Straw-Shaming businesses still using single use plastic by launching their first Instagram Stories Protest – The Pocket Protest.
We all know that we’re in the midst of a massive plastic pollution crisis. It’s wreaking havoc on our planet – harming our wildlife and killing our sea creatures. While many businesses have ditched single-use plastics, several big players continue to create and distribute them.
Greenpeace is giving people a tool to help tackle the issue. They’ve launched a series of stickers on Instagram Stories and encouraging people to call out businesses for using wasteful plastics. Here’s how it works:
– Take an image or video of the single use plastic in Instagram’s stories feature
– Search “plastic” on Instagram GIFs
– Place the GIF on the plastic and tag the business name and location
Apr
22
Coca-Cola / Marvel Studios: The Chase
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Coca-Cola No Sugar and Marvel Studios, two iconic brands, just joined forces to launch a commercial that was crafted to be enjoyed with popcorn, and of course, an icy-cold cup of Coca-Cola No Sugar. Scripted and directed to be inspired by the new movie ´Marvel Studios’ Avengers: Endgame,’ the commercial will be aired in 57 countries, without any adaptation to regional markets – an unprecedented fact in the history of the world’s most famous soda brand.
Attributing the role of the commercial’s protagonist to a young woman, who manages to act like a heroine without ceasing to be an ordinary person, was how Coca-Cola No Sugar managed to uplift the fans’ experience.
Apr
22
Do you ‘Hate-Like’ Those Perfect Travel Photos From Influencers? Hotels.com Wants to Help
Posted in: UncategorizedIf you find yourself grudgingly, perhaps even bitterly appreciating the lush and intensely curated travel photos in your Instagram feed, this ad campaign might speak to you. Dubbing such the social media practice the “hate-like,” Hotels.com and agency CPB are building their newest Captain Obvious ads around our tendency to click like on things that…
Apr
22
How Jesse Williams Helped MedMen Craft the First Cannabis Commercial
Posted in: UncategorizedThis February, MedMen released the first commercial for cannabis. The two-minute spot, a collaboration between director Spike Jonze, actor Jesse Williams, MedMen’s internal creative team and creative shop Mekanism, chronicled the history of cannabis, documenting everything from George Washington to criminalization to the future prospect of cannabis as a burgeoning industry. Today, the company released…
Apr
22
Artista brasileiro cria cartaz político para turnê nacional do Dead Kennedys no país
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Com mais de 40 anos de trajetória e sendo uma das mais influentes bandas da história do punk rock, o Dead Kennedys é uma das bandas mais aguardadas pelos fãs de rock brasileiros em 2019. A banda tocará em quatro cidades brasileiras nos próximos dias 23 e 28 de maio e, faltando apenas um mês …
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Apr
22
Companhia aérea cria assento perfeito para bebês
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Viajar com crianças não é algo fácil, principalmente quando se trata de bebês. A pressurização acaba causando incômodo nos ouvidos dos bebês, o que faz com que eles chorem. Além disso, o desconforto de não poder se movimentar muito também dificulta bastante o trabalho dos pais que tentam cuidar de seus filhos durante a viagem. …
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Apr
22
Google Home e Amazon Echo ganharão streamings de música gratuitos
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Lançado em 2008, o Spotify reina absoluto quando se fala de serviços de streaming de música. Apesar de haver competidores grandes no mercado, como o Apple Music e o Deezer, nenhum conseguiu ainda o alcance e o sucesso do aplicativo sueco cor de verde. O mercado, porém, está prestes a ter dois novos competidores – …
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Apr
22
BTS Lands a Third No. 1 on the Album Chart in Less Than a Year
Posted in: UncategorizedThe K-pop boy band reached the top of the Billboard 200 again with “Map of the Soul: Persona,” selling 196,000 full albums in addition to its 37 million streams.
Apr
22
Recess, the CBD Sparkling Water Company, Is Now Available on Uber Eats
Posted in: UncategorizedFood delivery? Check. CBD, or cannabidiol, delivery? Mark that down as a check as well, at least to Uber Eats customers in New York. On the eve of April 20, Recess, the CBD sparkling water brand that just screams “made for millennials,” announced a partnership with Uber Eats. The collaboration was announced via a tongue-in-cheek…
Apr
22
Depois de problemas, Samsung adia lançamento do celular dobrável
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Vai demorar mais alguns dias pra gente ver o lançamento oficial do Galaxy Fold, o celular dobrável da Samsung. A empresa decidiu adiar o lançamento do produto na China, depois de uma série de relatos sobre defeitos na tela do smartphone. A apresentação estava marcada para acontecer nessa semana em Hong Kong e Xangai, mas …
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Apr
22
Be the Star of Your Own Story with Coca-Cola and Marvel
Posted in: UncategorizedCoca-Cola and Marvel Studios joined forces to launch a commercial inspired by the new movie Marvel Studios’ Avengers: Endgame. The commercial will be aired in 57 countries, without any adaptation to regional markets – a first for the global beverage brand. The young heroine of the spot, like the heroes in the film, is willing […]
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Apr
22
How This Tech Company Keeps You Coming Back for Its Salads
Posted in: UncategorizedYou may know Sweetgreen as a go-to lunch spot. But Sweetgreen sees itself as a tech company. The cashless chain of salad spots–there are 75 so far–will soon be using the blockchain as part of its recipe for success. But beyond the tech, Sweetgreen is a values-driven brand. It’s part of a trend both legacy…
Apr
22
Realtor.com Attempts to Reclaim Reality With ‘Homes, for the Real of Us’
Posted in: UncategorizedHuge is getting real in its first work for Realtor.com since being named agency of record in February. The agency issued a “Public Reality Announcement” that opens with a look at the ridiculous mansions featured on reality TV and influencer feeds. Realtor.com, on the other hand, can help you find a real home. The spot…
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