Compensation based on experience:
Sharp Communications:
This entry level position will provide overall support to the account team, while learning the fundamentals of PR. Past PR experience a plus.
New York City, New York
Did you know that TikTok allows you to add a bio to your profile to tell other users about yourself? Our guide will show you how this is done. Note: These screenshots were captured in the TikTok application on iOS. Step 1: Tap the profile icon in the bottom-right corner of the screen. Step 2:…
Here’s one more ripple from the splash Gillette created with its January “The Best Men Can Be” video: A Care2 petition is calling for the brand to pull its name off the New England Patriots’ stadium to protest team owner Robert Kraft’s arrest on prostitution charges.
The petition argues that “The Best Men Can Be” from Grey is more than a tagline, but also “a commitment to promoting healthy representations of what masculinity means.” Kraft’s arrest after police allegedly filmed him having sex with workers at the Orchids of Asia Day Spa in Jupiter, Florida, doesn’t measure up to that ideal, the petition argues.
“Women involved were clearly victims of human trafficking, conditions Kraft was likely aware of,” according to the petition. Kraft pleaded not guilty to the charges. The New England Patriots and Gillette didn’t respond to requests for comment.
The winds of change are blowing through the corridors of American culture, politics, and business. In the ad agency business, where the pace of change is dizzying, you either adapt or perish. In the adapt column, we have Signal Theory. After almost 50 years, Sullivan Higdon & Sink today changed its name to Signal Theory. […]
The post Sullivan Higdon & Sink Rebrands; The Food-Focused Agency Is Now Signal Theory appeared first on Adpulp.
Networks in New Zealand and Canada say audiences have indicated that they no longer wanted to hear the singer’s music.
In an interview with “CBS This Morning,” the singer, who faces charges involving underage girls, jumped out of his seat at one point and said those accusing him were all lying.
“El presentador de noticias de 88 años” is a new effort to fight ageism from Fundación Las Rosas in Santiago and Chilevisión. The Chilean TV channel recently brought legendary Chilean anchorman Javier Miranda, 88, back to the primetime news show to deliver a special announcement about the value of senior citizens participating in today’s aging […]
The post 88 Year Old Broadcaster appeared first on Adpulp.
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app.
What people are talking about today
Barstool Sports’ founder acknowledges some “moronic” behavior by the company. What happened? Comedian Miel Bredouw says the media brand ripped off one of her videos and put it online. After she filed a takedown notice to Twitter, she says, Barstool harassed her with hundreds of messages trying to get her to retract her complaint. At one point, Barstool absurdly offered Bredouw a $50 gift card for Barstool merch in hopes of convincing her.
The media-service provider has acquired the rights to Gabriel García Márquez’s seminal work of magical realism.
The Oscar winner says, “I was masquerading as an actor.” Now she’s focused on seeing what comes next for her lifestyle company, Goop. Maybe psychedelics?
LiveIntent is rolling out its own data onboarding service, claiming it will better serve the needs of advertisers and publishers in an industry undergoing a fundamental privacy overhaul and increasingly dominated by a few big names. The new service is expected to debut early next month, will operate on a pay-as-you-go model (an element it…
Outdoor
La Caja
We located some of the most dangerous roads and curves in Argentina and we set up advertising billboards that at night illuminate the road instead of the actual billboard. We filmed a case around the billboards and the stories of the people that drive past them.
Advertising Agency:TBWABuenos Aires, Argentina
Chief Creative Officer:Pablo Poncini
Executive Creative Directors:Juan Cruz Bazterrica, Guillermo Castaneda
Art Director:Joaco Camicha, Magui Peralta
Copywriter:Pablo Bugueiro Bertier
Account Director:Loreley Fuganti
Strategic Planning:Emilia Araujo
Production House:Primo, Buenos Aires
Direction:Clan
Executive Production:Caro Cordini
Producer:German Lentini
Photography Director:Marcos Hastrup
Post Producers:Seba Lopez, Majo Villalba
Editor:Manuel Salomón
Costume:Marina Claypole
Sound:Papamusic
Color:Ale Lescano
Post Production:Pickle House
Music:Noroeste Música
Clients:Ivan Ferrando, Patricio Lars Hellstrom, Cristian Alonso
Film
Heart Salt
Heart disease is the single leading cause of death in Australian men, with salt abuse being a major contributing factor.
Released to coincide with Salt Awareness Week, this tongue-in-cheek video clip and catchy tune combine to tell the story of one man’s lust for salty food and the effect that this inappropriate behaviour can have on the heart.
The lyrics and imagery were carefully considered, ensuring that every word and food scene mirrored real-life culinary behaviour, albeit in a suggestive and humorous way.
A retro animation style utilising hand-drawn illustration was chosen to further enhance the message that the overuse of salt is both outdated and old-fashioned.
The film also introduces Heart Salt – a healthier alternative, containing 56% less sodium than ordinary salt.
Advertising Agency:Saatchi & Saatchi Wellness, Sydney, Australia
Executive Creative Director:Craig Chester
Creative Team:Craig Chester, Emily Knight-Kristoffersen
Client Services Director:Samantha Stuart
Music:Luke Mason, Stellar Entertainment
Audio Engineer:Luke Mason, Stellar Entertainment
Sound Production:Stellar Entertainment
Vocals:Amy Longhurst
Animator:Moneystack
Illustrator:Moneystack
Print, Online
Foundation Against Child Exploitation
Advertising Agency:JWT, Melbourne, Australia
Design Director:Thomas Lawrence
Executive Creative Director:Kieran Antill
Art Director:Lochie Newham
Copywriter:Jack Elliott
Agency Producer:Emma Donaldson
Business Director:Paulina Embart
Account Director:Rose Suys
Photographer:Simon Harsent
Finishing Artist:James Ayling
Media Agency:Mindshare Melbourne
Despite its popularity, Trader Joe’s does no traditional marketing and doesn’t discuss internal issues with the media. Those seeking details about the inner workings of the company, however, can tune into its podcast. “Inside Trader Joe’s” shares information such as how often it turns around its products, and how it decides which food items go on the shelf.
Although most marketers know the company doesn’t advertise, what may come as a surprise is how popular Trader Joe’s podcast is; it ranks in the top 1 percent of all podcast downloads, regardless of genre. It averages more than 35,000 downloads within the first 30 days of an episode’s release, according to Libsyn, the largest paid podcast-hosting network, with clients such as Pandora, Spotify and Amazon.
An entirely different brand, Smeadwhich makes those manila envelopes found in nearly every officehas a podcast called “Keeping You Organized” that’s been running for five years, and ranks in the top 10 percent of all podcast downloads. Meanwhile, GE’s fictional show, “The Message,” is regarded by many as the most successful branded podcast ever, garnering more than 8 million downloads since its release.
The Amazon Attribution beta program has given a select few agencies and brands a window into which ad campaigns drive consumers to fill their digital shopping carts. The trial, which opened late last year, is closed to newcomers for now, but when it opens widely, brands need to know what it can tell them about where to spend their ad dollars.
The problem
“What they’re trying to do is give insights into what media off Amazon drives the most sales on Amazon,” says Mike Seiler, director of search and shopper marketing at AKQA.
Every marketer should be planning for the day that China replaces the U.S. as the world’s biggest economy and emerging countries start flexing their muscles. That day is comingpossibly as soon as 2020, according to a prediction based on new research from Standard Chartered Bank.
Perhaps the most stunning forecast to emerge from the data is that the makeup of the top 10 economies in the world will be completely different by 2030. The U.S. will fall to third place, after India (which will be about 50 percent larger than the U.S.). The next biggest economies, in order, will be Indonesia, Turkey, Brazil, Egypt, Russia, Japan and Germany, the report says.
If the predictions come to fruition, many of our assumptions as marketers will have to change. Right now, Indonesia, Turkey and Egypt are rarely thought of as future economic powerhouses. Fewer than half of the countries on the new top 10 list are in the G7, and Egypt isn’t even a member of the G20.
Illustration by John S. Dykes
Geico recently did an ’80s-style infomercial, and Amazon launched a QVC-style shopping livestream. The decade’s advertising, it seems, is having a moment. What better time, then, to talk to the master of the genre, Joseph Pedott?
The marketer’s most famous products pretty much defined the decade: the Chia Pet (“ch-ch-ch-Chia”) and The Clapper (“Clap on, clap off”). His commercials, which he created via his eponymous ad agency, are core to the pop-culture canonand the products still have cultural cachet. Lady Gaga dressed her bulldogs as Chia Pets for Halloween last year. Meanwhile, The Clapper resurfaced in memes of House Speaker Nancy Pelosi applaudingsarcastically, some saidPresident Trump’s State of the Union Address.
All brands in Germany, Austria, Spain and Italy can now run standard and video ads on Pinterest. These four countries followed France, which became the first non-English-speaking country for Pinterest’s ad program last November. In addition to the countries above, Pinterest ads are available in the U.S., U.K., Canada, Ireland, Australia and New Zealand and…
Networks in New Zealand and Canada say audiences have indicated that they no longer wanted to hear the singer’s music.
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