Mar 12

SXSW 2019: Vencendo o hype da inteligência artificial em cuidados de saúde

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Quando se fala sobre a transformação que a inteligência artificial traz para algum campo, a primeira pergunta – frequentemente – é se a inteligência artificial vai substituir o trabalho humano. Já falamos muito sobre isso no B9  e no Mamilos e uma das perspectivas é a de que robôs não vão substituir todo o trabalho humano, …

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Mar 12

Twitter lança seu primeiro podcast com foco em publicidade na plataforma

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O Twitter lançou hoje sua primeira série de podcasts que trazem um olhar sobre a publicidade na própria plataforma. Chamado “Character Count”, o programa já tem 5 episódios produzidos, com um tempo estimado entre 25 e 30 minutos de duração. Segundo a empresa, esses primeiros episódios servirão como teste para conferir a recepção do público …

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Mar 12

SXSW 2019: Tendências do mundo digital, uma discussão sobre privilégio

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Nunca fui muito fã de palestras sobre tendências, mas não conseguia entender muito bem o porquê. Estando inserida na indústria de comunicação e tecnologia, sempre reconheci a importância de estar bem informada e à frente dos movimentos que impactam nosso mercado, mas algo sempre me incomodava pois não conseguia enxergar de forma clara o impacto …

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Mar 12

If I knew then what I know now … I'd find the forest through the trees

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If I knew then what I know now is a series of bylines from small agency executives about the lessons they learned in building their shops.

If I knew then what I know now, I would have considered the opposite of everything I knew to be true.

Running a company is a humbling experience and there have been many lessons learned since starting Frank Collective. The most surprising are the ones that turned out to be counter-intuitive, proving the adage “you don’t know what you don’t know.” But learning them and living them has been crucial to our success. Here’s my best advice based on my experience

Continue reading at AdAge.com

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Mar 12

Islandsbanki: Can’t Touch This

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Video of Can’t Touch This — Contactless Payments from Íslandsbanki

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Mar 12

Continental: Continental Hose – Vapor Lock, Pop Art, Stress Management

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Continental Print Ad - Continental Hose - Vapor Lock, Pop Art, Stress Management
Continental Print Ad - Continental Hose - Vapor Lock, Pop Art, Stress Management
Continental Print Ad - Continental Hose - Vapor Lock, Pop Art, Stress Management

This campaign highlights Continental’s wide variety of industrial hoses. Each one is made specifically to meet the diverse needs of the clients Continental serves.

Vapor Lock
For fuel transportation, Continental builds hoses that keep fuel vapors from escaping thus helping the environment breathe easier.

Pop Art
For the wine industry, Continental hoses are built to keep the natural taste of the wine intact with no hint of that nasty hose aftertaste.

Stress Management
As normal hydraulic hoses reach a certain stress level they tend to break, not Continental hoses which are built for the most extreme environments.

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Mar 12

Aladdin: Disney's Aladdin Official Trailer

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Video of Disney’s Aladdin Official Trailer – In Theaters May 24!

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Mar 12

Institute of Management Accountants: Buddies

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In this spot, we see the relationship between a Certified Management Accountant and a robot grow during a team building retreat. Now, the accountant tells us, they’re not just co-workers. They’re buddies. Practically equals. Which prompts the robot to ask why the CMA has an office and he doesn’t.

Video of Institute of Management Accountants_BUDDIES

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Mar 12

Larsen & Toubro: Road Safety Week 2019

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Larsen & Toubro Print Ad - Road Safety Week 2019
Larsen & Toubro Print Ad - Road Safety Week 2019
Larsen & Toubro Print Ad - Road Safety Week 2019

In India, pedestrians are the most vulnerable road users due to a variety of reasons – beginning with lack of basic infrastructure like sidewalks, and encroachments on sidewalks – forcing pedestrians onto the road. Then there is a general lack of safety consciousness, coupled with a ‘devil-may-care’ attitude by pedestrians and other road users. All of this results in a staggering 20,000 pedestrian fatalities every year – and a large percentage is in crowded cities.

Larsen & Toubro (L&T) is a sustainability conscious engineering and conglomerate and one of India’s most respected organisation with an employee base exceeding 140,000 people across the globe. As a part of the Government of India’s Road Safety Week, focusing on ‘Road Safety, Saving Lives’ L&T ran an internal, multi-media campaign across its manufacturing complexes and offices in India.

These posters, a part of the campaign, bring home the fact that pedestrians are vulnerable and everyone is responsible for their safety – including the pedestrians themselves. The corporate colors of the Company are also ‘Yellow and Black’ and have been used to enhance visual impact in ambient media.

Given the fact that this has to appeal to a shop-floor worker and a senior executive, a simple graphic style was used – depicting the target audience for each poster through their ‘eyes’ – which play a key role in avoiding the accident. Every poster simply asks the person (pedestrian/ rider/ driver) to WATCH IT – be alert and also watch their road behavior on the streets! This has been supplemented with targeted emails with Do’s & Don’ts for each of the target audiences.

The campaign is a part of a larger safety-consciousness drive across the organisation – and has been highly appreciated across the board.

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Mar 12

Military Officers Association of America: Aric, Brad, Scott, Kelly

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The Military Officers Association of America wanted to increase membership. So to make the club feel more exclusive, we produced a video series of officers telling their stories for the benefit of other officers. Because it takes an officer to know an officer.

Video of Military Officers Association of America_ARIC

Video of Military Officers Association of America _BRAD

Video of Military Officers Association of America_SCOTT

Video of Military Officers Association of America_KELLY

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Mar 12

Bid Farewell to Facebook’s Relevance Score

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Facebook continues to tweak its ad metrics, with the latest round of changes consisting of three updates. Starting April 30, the social network is replacing the relevance score–which it introduced in February 2015 as a way to help measure whether ads run by brands were relevant to the audiences they reached–with three new diagnostics metrics:…

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Mar 12

WPP Names Microsoft U.K. Chief as Newest Board Member

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WPP has named the newest member of its board. The holding company appointed Cindy Rose OBE, U.K. CEO for longtime WPP client Microsoft, to its board as a non-executive director, effective April 1. She will serve as a member of the audit committee. “WPP has set out a bold new vision for its future as…

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Mar 12

McDonald's: Doors

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Print
McDonald’s

Copywriter:Lasha Schrüte-Milorava
Graphic Designer:Nika Tripolski

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Mar 12

No Somos Delito: Holograms for Freedom

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Integrated
No Somos Delito

Advertising Agency:DDB Spain
Creative Director:Daniel Rodriguez
Executive Creative Directors:Guillermo Santaisabel, Javier Urbaneja
Head Of Art:Cristina Rodríguez
Production Company:Garlic
Executive Producer:Alvaro Gorospe
Director:Esteban Crespo

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Mar 12

Coca-Cola: Flavor of Culture

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Print
Coca-Cola

Feel the flavor of this party.

Advertising Agency:Phocus, Brazil
Creative Directors:Danilo Blume, Bruno Sousa
Art Director:Bruno Sousa
Copywriter:Marcus Roig

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Mar 12

Sarenza: #ChangerLeCode

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Film
Sarenza

Advertising Agency:Serviceplan, Paris, France
Joint Chief Creative Officers:Fabien Teichner, Dimitri Guerassimov
Artistic Director:Damien Veillet
Advertiser Management:Virginie Boudet, Caroline Lengline, Flora Batisse
Production:Trinity
Director:Manu Cuesta
Tv Producer:Renaud Chabert

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Mar 12

NetFlorist: NetFlorist Busts Drought

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Online
Netflorist

Advertising Agency:Fcb Cape Town, South Africa
Chief Creative Officer:Mike Barnwell
Creative Director:Camilla Clerke

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Mar 12

Julius Baer: Looking Back to the Future

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How we invest today is how we live tomorrow.

For the new Julius Baer campaign film, Jérôme D’Ambrosio, Formula E top driver was transported to the future and made up very carefully so as to look 40 years older. He looks back on the path-breaking beginnings of Formula E (i.e. today), remembering the pioneering spirit and innovative power of the first fully electric motor racing championship. As the founding Global Partner, Julius Baer has been supporting Formula E since the very first race in 2014. The bank wants to demonstrate how visionary thinking and sustainable investing can positively impact our future and to underline the pioneering contribution made to this by Formula E.

Video of Back to the future with Jérôme D’Ambrosio

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Mar 12

Coffee-Mate: Honey Lovers, Rejoice

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Coffee-Mate Print Ad - Honey Lovers, Rejoice

Campaign to promote the new honey flavoured Coffee-Mate flavour.

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Mar 12

ACC Network Kicks Off On August 22nd

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Is your sky Carolina blue? Do you fight for The Irish? Are you a Deamon Deacon? Have you been introduced at parties as a college sports nut? If you can say yes to any of the above, here’s some good news. There’s a new college sports network with your name on it, and it’s coming […]

The post ACC Network Kicks Off On August 22nd appeared first on Adpulp.

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