Following the merger of WeddingWire and XO Group, which owns sites like The Knot and The Bump, at the end of last year, the two companies are now coming together under one name: The Knot Worldwide. The joining of these two brands positions The Knot Worldwide as the largest digital wedding planning resource. Dhanusha Sivajee,…
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Lug’s All Time Gourmet
Many restaurants have the habit of dress up their dishes so that they look better than they really are. But there are costumes that do not even work in the carnival. What’s really good does not need costume.
Advertising Agency:Digga8, São José do Rio Preto, Brazil
Creative Director:Danilo Assis
Art Director:Faustino Carmona, Vitor Borsato
Copywriter:Gustavo Batista
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Sea Shepherd
A simple plastic bag seems harmless, but it can represent extreme suffering – and even death – for thousands of animals in the oceans. Depicting this unfortunate truth through strong images, Sea Shepherd, an NGO focused on the conservation of marine wildlife, is launching a plastic awareness campaign.
3D ads have been created in partnership between Tribal Worldwide São Paulo and DDB Guatemala, that bear the caption, “The plastic you use once tortures the oceans forever.”
The ads show different marine animals such as seals and turtles in extreme agony after coming in contact with plastics from items used in our daily lives and generally discarded without any special care. The 3D production was developed by Notan Studio.
The plastic you use once tortures the oceans forever.
Advertising Agency:Tribal Worldwide, São Paulo, Brazil
Advertising Agency:DDB, Guatemala
3d Production:Notan Studio
Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time yesterday.
A few highlights: Priceline serves up comical scenes from something called “The Travel Deal Delegation.” H&R Block calls its Tax Pro Go “the easiest way to get your taxes done for you.” And soccer superstars Lionel Messi and Mohamed Salah battle over the last can of Pepsi (the ad debuted online in February).
Navigating retirement can seem like a nightmare. This campaign portrays retirement coverage anxiety in humorous “fever dreams” which are resolved by reassuring Physicians Mutual is there to listen and find the coverage you need so you can retire with confidence.
If any set of numbers should be tattooed around the world, it should be 0308, stylized or otherwise. Women in their entirety are gems worth celebrating every day, especially on this day, for their strength, resilience, courage and confidence despite the gender-tilted world we yet live in. A world of balance is our desire. Happy International Women’s Day.
Vale Verde is a traditional drugstore in south Brazil, and the idea was to offer a free eye test outside the drugstore and sell their supplement for vision/eye health. The closer you get, more clear is the message: “If you had to read it all the way here, this ad is for you: Borg Vision Supplement R $ 25.90.
People are generally unaware about psychological abuse: 1 of 2 Ukrainians unable to recognize manifestations of psychological violence according to InMind research for UNICEF Ukraine. However, 75% of children in Ukraine are regularly subjected to violent discipline, as well as 1 100 000
Ukrainian women are facing domestic violence every year.
Anti-violence campaigns in Ukraine have usually targeted victims of physical abuse, rarely – the abusers themselves. Thought, the domestic violence situation hasn’t got any better.
Striving to make a positive impact we went to the problem’s roots: psychological abuse.
We aimed at engaging with everyone, since anyone can be a victim, an abuser or a witness of psychological violence during their lifetime.
Violence triggers people, and while trying to stop psychological violence having no idea of how to do it properly, many people start fighting it, practicing and provoking even more violence.
We decided not to fight, but to talk against violence.
In order to motivate people to have a talk with their families, and thus not to let violence in their relations in future we did a real neuroscience experiment
to show people what psychological violence is and why it is so destructive for people.
Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time yesterday.
A few highlights: Priceline serves up comical scenes from something called “The Travel Deal Delegation.” H&R Block calls its Tax Pro Go “the easiest way to get your taxes done for you.” And soccer superstars Lionel Messi and Mohamed Salah battle over the last can of Pepsi (the ad debuted online in February).
Sephora is canceling its cosmetics collection with beauty vlogger Oliva Jade Gianulli. The move follows the news earlier this week of the involvement of Gianulli’s parents, actress Lori Loughlin and fashion designer Mossimo Gianulli, in a massive college admissions bribery scandal.
“After careful review of recent developments, we have made the decision to end the Sephora Collection partnership with Olivia Jade, effective immediately,” a Sephora spokeswoman said in a statement.
In addition to Loughlin and Gianulli, dozens of others, including actress Felicity Huffman and Gordon Caplain, chair of New York law firm Willkie Farr & Gallagher, have been accused by prosecutors of cheating on college entry exams and falsifying sporting records in order to get their children into top universities.
Denstu Aegis Network-owned Merkle has announced the promotion of Peter Randazzo to global chief technology officer from chief technology officer, product. The self-described technology-enabled, data-driven performance marketing agency said the appointment comes as it expands the remit of its Enterprise Solutions Group, applying its product and platform operations across all of its global brands. Randazzo…
Facebook’s long outage this week wasn’t an inconvenience for everybody. Pavel Durov, founder and CEO of messaging platform Telegram, said in a post on his platform that it picked up 3 million users over a 24-hour period, most of which overlapped with the downtime suffered by Facebook and its family of applications. Durov also seemed…
The women’s lingerie market is in a state of redesign.
A host of direct-to-consumer e-commerce brands, including Lively, ThirdLove and True&Co., have entered the $12.4 billion space in recent years while existing players expand to reach new customers: Late last month Target debuted a trio of inclusion-minded in-house lingerie labels. The rush of newcomers is also affecting Victoria’s Secret, the L Brands-owned company that controls a hefty 28 percent of the industry, according to Ibis World, which is struggling with sales declines, marketing criticism and store closures.
“It’s long overduesuch a vast category, but only a few players have been dominating it,” says Michelle Cordeiro Grant, who founded New York-based Lively three years ago. She notes that historically, women have considered bra shopping a chore, but that there is opportunity to challenge the perception of “need” to “want” and grow the category. “It’s not just taking market share, it’s creating market share,” she says.
MillerCoors is making a major marketing investment in Italian beer Peroni as it attempts to seize on recent sales weakness of competing European imports, Stella Artois and Heineken.
The brewer, which has controlled Peroni’s U.S. marketing and distribution since 2005, will launch Peroni’s first U.S. national campaign, including TV ads, later this month. The campaign is by MDC Partners-owned Mono of Minneapolis, which won the account last year.
Ads evoke a quirky sense of Italian style, using the tagline “Birra Beautifully.” (Birra is Italian for beer.) One spot shows a couple converting blue-and-white striped beach umbrellas into a blazer and dress before heading to a beach bar. In another ad, a woman dives to the bottom of a pool in her dress to retrieve a bottle opener.
NBC News has created a widget that will tell you whether IBM used photos from your Flickr account to train facial recognition artificial intelligence. The interactive feature is part of a deep dive the network did on the widespread use of publicly available images to train algorithms without their subjects’ consent, a common practice in…
Last week, Google announced unified auctions are coming to Google Ad Manager, its sell-side offering, making this the latest move in what some deem as a major overhaul to the company’s suite of ad tech, aka the entity formerly known as DoubleClick. Given the scale of Google’s influence, the move is likely to affect multiple…
Hollywood powerhouses Justin Lin and Anthony and Joe Russo are partnering with a team of advertising veterans to start a new agency. Lin, director of The Fast and the Furious franchise, and the Russos, who directed action films like The Avengers, Captain America and TV series Arrested Development, are creating Superconductor, which will be announced…
It was clear to me early on in life that I wanted to become CEO of a multinational company. I imagined traveling the world, working with all kinds of different people and achieving both success and respect from my peers. I knew one day that would be me. However, I never realized how rare this…
After 106 years of creating content for hobbyists, F+W Media has filed for bankruptcy, citing $105.2 million in outstanding debt after a failed decade-long attempt to reinvent itself as an ecommerce company–and the exorbitant tech contracts it signed as a means to that end. To be sure, 2008 was a rough time to be in…
Over the past couple of years, Vicks’ “Touch of Care” campaign in the Asia-Pacific (APAC) region has opened eyes and sparked discussion around issues that are considered taboo and generally swept under the rug. The P&G brand told the true story of an adopted child with a rare skin condition in 2018 and, the year…
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