Skillbox: Beware of Bots


Online
Skillbox

By 2024, 94% of accountants and auditors will no longer have a job. However, those working in the arts and design are at less risk from automation. Inspired by Isaac Asimov’s, ‘First Law of Robotics,’ which states: a robot may not injure a human being or, through inaction, allow a human being to come to harm, we have created a bot to help humans with their professional survival.

The bot scans and prints messages using port 9100, which printers all over the world are connected to. The message urges users to retrain with a
Skillbox UX design course, created by Michael Janda, author of “Burn Your Portfolio.”

The target audience are financial professionals and other roles that involve a lot of paperwork and rely on printers.

Advertising Agency:POSSIBLE, Moscow, Russia
Chief Creative Officer:Vlad Sitnikov
Creative Director:Artem Filimonov
Art Director:Teo Nozdrin
Producers:Ksenia Boyarkina, Rezeda Lutfullina
Music:Konstantin Novikov
Director:Oleg Pesochinsky
Camera And Editing:Timur Khamidulin
Sound Mixing:Kirill Kosobok
Mastering:Kirill Kosobok
Bot Development:Lucky Site

Care: Skinny Toys – Yellow Duck, Teddy Bear

Care Print Ad - Skinny Toys - Yellow Duck, Teddy Bear
Care Print Ad - Skinny Toys - Yellow Duck, Teddy Bear

CARE is an international NGO focused on helping people in African countries affected by hunger. They are known worldwide since the WW2, when they were providing CARE packages with help.

To bring attention to the most endangered group – children, we decided to use symbols of childhood well known for everybody despite their nationality or age – toys. Regular toys represent happy childhood, therefore we created something to represent childhood filled with hunger – skinny toys.

Lucky Charms: Unicorn Trap

Video of Lucky Charms Unicorn Traps St. Patrick’s Day

Video of Bringing the Leprechaun Trap to Life

Lenovo: Rube Goldberg Experience at MWC 2019

Video of Rube Goldberg Experience at MWC 2019

3 Ways Legacy Retailers Are Finally Catching Up to Digital Transformation

There’s change in the air in the retail industry, where executives are shifting their conversations away from discussing whatever marketing tactics these direct-to-consumer (DTC) companies employ to paying more attention to what the legacy retailers are doing–and if they’re in the midst of a digital transformation. At this year’s Shoptalk conference in Las Vegas, executives…

Why the Legal Drinking Age Compliance Is a Difficult Policy to Adhere to in Digital Marketing

Alcohol has always been a sensitive category for advertisers to walk the straight and narrow–and for good reason. Organizations such as the Distilled Spirits Council of the United States (DISCUS) have been self-regulating and working with the Federal Trade Commission to make sure advertising policies are properly adhered to. But like all government-monitored regulatory environments,…

The Psychology Behind Brand Storytelling and Its Effect on Consumers

Before there were emojis, infographics, flowcharts and photo collages, people shared ideas through the oral tradition of storytelling. Humans are hardwired to remember stories as every person on this planet comes from a lineage of storytellers. Over a millennium ago, storytelling was the primary means of making ideas memorable, impactful and actionable. Because of its…

Facebook, YouTube blindsided by mosque shooter's live video


Social media platforms including Facebook are facing harsher scrutiny after a shooter accused of killing 49 people in two mosques in New Zealand appeared to livestream the murders over the internet.

While platforms including Twitter and YouTube said they moved fast to remove the content, users reported it was still widely available hours after being first uploaded to the alleged shooter’s Facebook account. The video, which shows a first-person view of the killings in Christchurch, New Zealand, was readily accessible during and after the attackas was the suspect’s hate-filled manifesto.

Facebook, YouTube and other social-media platforms are struggling to scrub offensive content from sites that generate billions of dollars in revenue from advertisers. In the U.S., those sites also have been criticized for spreading political misinformation, with Facebook founder Mark Zuckerberg being called before Congress.

Continue reading at AdAge.com

Skillbox: Beware of Bots

By 2024, 94% of accountants and auditors will no longer have a job. However, those working in the arts and design are at less risk from automation. Inspired by Isaac Asimov’s, ‘First Law of Robotics,’ which states: a robot may not injure a human being or, through inaction, allow a human being to come to harm, we have created a bot to help humans with their professional survival.

The bot scans and prints messages using port 9100, which printers all over the world are connected to. The message urges users to retrain with a
Skillbox UX design course, created by Michael Janda, author of “Burn Your Portfolio.”

The target audience are financial professionals and other roles that involve a lot of paperwork and rely on printers.

Video of Beware of Bots

Avianca: Avianca Brazil Mobile App

Avianca Print Ad - Avianca Brazil Mobile App
Avianca Print Ad - Avianca Brazil Mobile App
Avianca Print Ad - Avianca Brazil Mobile App

Facebook, YouTube blindsided by mosque shooter's live video


Social media platforms including Facebook are facing harsher scrutiny after a shooter accused of killing 49 people in two mosques in New Zealand appeared to livestream the murders over the internet.

While platforms including Twitter and YouTube said they moved fast to remove the content, users reported it was still widely available hours after being first uploaded to the alleged shooter’s Facebook account. The video, which shows a first-person view of the killings in Christchurch, New Zealand, was readily accessible during and after the attackas was the suspect’s hate-filled manifesto.

Facebook, YouTube and other social-media platforms are struggling to scrub offensive content from sites that generate billions of dollars in revenue from advertisers. In the U.S., those sites also have been criticized for spreading political misinformation, with Facebook founder Mark Zuckerberg being called before Congress.

Continue reading at AdAge.com

Com Tatá Werneck, Uber reforça campanha sobre segurança de mulheres no app

A Uber convidou Tatá Werneck para reforçar as instruções de segurança do app. O objetivo é chamar a atenção de motoristas e passageiros e dar dicas de como deixar as viagens mais seguras. Entre as dicas mostradas está a proibição do contato físico e de comentários constrangedores, além da disponibilidade de recursos como o compartilhamento da localização exata …

O post Com Tatá Werneck, Uber reforça campanha sobre segurança de mulheres no app apareceu primeiro em B9.

Burger King pitches a coffee subscription to java-crazed consumers


For coffee lovers, Burger King is offering a whopper of a deal: $5 a month for one small coffee a day.

To get the deal at participating restaurants, customers will download the BK app and sign up to pay a monthly fee. It only applies to regular hot coffee, and can’t be paired with a delivery order.

The subscription service represents a move into the customer-loyalty space for the chain as fast-food restaurants compete for flatlining foot traffic. Visitors to quick-service restaurants increased just 1 percent in 2018, according to the NPD Group, a market research firm.

Continue reading at AdAge.com

Stylish Low-Cost Pet Products – The Aldi UK Pet Product Collection is Value-Focused (GALLERY)

(TrendHunter.com) Pet ownership is often associated with quite a few expenses for owners to incorporate into their budget, so the Aldi UK pet product collection has been unveiled as a new range of cost-effective…

Theranos and Elizabeth Holmes: the Marketing of Silicon Valley’s Favorite Villain

From the very beginning, agency leadership knew that Theranos was no normal client and Elizabeth Holmes wasn’t an ordinary executive. This mysterious entrant to the startup scene had already begun to cause a stir years before fame and controversy turned her into both a pariah and an object of obsession. “When she told us about…

Ikea: ThisAbles


Media, Design, PR
IKEA

Ikea Israel, in collaboration with Milbat and Access Israel, two Israeli NGOs that specialize in helping to improve the quality of life of people with disabilities, have launched a new campaign, ThisAbles, that allows anyone to 3D print a range of add-ons that simply and easily convert Ikea furniture and accessories into disability-friendly products.

Advertising Agency:Mccann, Tel Aviv, Israel
Creative Directors:Sigal Abudy, Nadav Pressman, Eldad Weinberger, Adrian Botan, Catalin Dobre
Copywriters:Iftach Sarig, Elder Yusupov, Idan Kravitz
Art Directors:Dana Moshkowitz, Kfir Peretz
Client Service:Bat-El Assaying, Sapir Zaguri, Michal Popov
Digital Team:Eddi Goldenberg, Oded Lavie, Mietal Zeevi, Gili Raz
Production Managers:Emmanuelle Raz, Neva Zerach

Skoda: Doug the Dog


Film
Skoda

Advertising Agency:Rosapark, Paris, France
CoFounders:Jean-Patrick Chiquiar, Gilles Fichteberg and Jean-François Sacco
Copywriter:Naïm Souilem
Art Director:Alexandre Delvert, Robin Lassalle
Advising Directors:Julien Quidor Dit Pasquet, Romain Bruneau
Account Manager:Charlotte Permasse
Strategic Planner:Alexandre Ribichesu
Social Media Manager:Thomas Vincenti
Tv Production:Thomas Laurent
Print Production:Justine Dudognon
Pr:Mélanie Colléou

Canon: Colorblind


Media
Canon

Advertising Agency:Denstu, Brazil

Tiff's Treats: How It All Began


Media
Tiff’s Treats

The story behind the beginning of Tiff’s Treats, a rapidly-expanding cookie delivery service from Austin, Texas.

Advertising Agency:The Shop, Dallas, USA
Creative Director:Dustin Taylor, David Soames
Account Director:Matt Sitser
Account Manager:Leslie Moya
Production Company:Brazen Animation

Alkohol and Samfund: Daddy’s Boy


Film
Alkohol & Samfund

Too many kids grow up in a family affected by alcohol, and too often kids become their parent’s parent.

In this story a young boy takes care of his father, clean up his mess, and makes him lunch, with a hidden message.

Advertising Agency:Hjaltelin Stahl, Copenhagen, Denmark
Creative Director:Simon Engstrøm
Creatives:Lasse Vintersbølle, Nicolai Dimon
Senior Account Manager:Anne Mette Thorgils
Director:Ada Søby
Producer:Ditte Glass
Production Company:Bacon Cph