There is a certain familiarity in beer ads. For years, the montage approach seemed to be a popular formula. Get some attractive people, shoot a bunch of uptempo situations and, voila: a beer ad. In the low-carb category, we’ve seen a similar approach from the likes of Michelob Ultra (but, to their credit, they did…
We recovered, edited and organized in chronological order more than 550 audio files from different radios that transmitted what was happening in the 11th September, 1973. Compiling all this material in a minute by minute timeline to relive through audio the chilean coup d’état (the first day of a 17 years dictatorship), just how it happened. All this material was broadcasted during the 11th September, 2018 (the 45 anniversary of that fatal day), on one of the AM radio stations that were shut down by Pinochet in 1973, starting the transmission at 8am to match the minute by minute of which was happening that day, creating an immersive experience that impacted a whole new generation of people who didn’t live those times to made them feel the uncertainty, the fear, the impotence. And from there, open a conversation about the value of human rights.
He and a colleague first wrote about the 100 best places to work in 1984. The list they created has appeared annually in Fortune magazine since 1998.
David Herrmann could only watch helplessly as Facebook deducted thousands of dollars from his advertising accounts.
The social network went down along with its automated ad platform for 12 hours Wednesday, and Herrmann was powerless to turn off the campaigns he manages for advertising clients. On a normal day, he is used to action; a performance-based marketer juggling the ad accounts of about 15 clients, Herrmann is required to be hyper-vigilant with how their money gets spent on Facebook.
Some advertisers reportedly ended up paying upwards of 300 percent more for some ads due to erratic activity in the ad auctions.
It’s rare for chief marketing officers to make it to the CEO level. But you would expect that those who do make it to have strong opinions about the role of marketingand maybe even take a heavy hand in marketing execution. Well, with Rob Chen, CEO at Brightlink and the former CMO of CEB (now Gartner), you’d be half right. In our interview below, Chen offers important insights into marketing strategy while noting that his “day job” keeps him from being too meddlesome. Brightlink’s services include voice, messaging, analytics and cloud-based solutions.
On the top of Chen’s strategic priorities is “drinking our own champagne” which in the case of Brightlink means using their latest telecommunications technology (enabling any number to be used as SMS) as a sales tool. He is also a believer in partnerships to extend reach, particularly when it comes to engaging with small businesses. Finally, Chen advises current CMOs to bring their marketing mentality when it comes to building culture and think of it as an “extension of your brand.”
Mark Penn’s first act as CEO of MDC Partners was to outline how he will spur growth at the struggling holding company during its fourth-quarter earnings call.
Penn, whose Stagwell Group is investing $100 million in MDC, was introduced during the holding company’s fourth-quarter earnings call Friday morning, in which it disclosed that MDC revenue fell to $393.7 million versus $402.7 million a year ago. Organic revenue decreased 0.3 percent. On the call, MDC Chief Financial Officer David Doft attributed this to economic concerns during the holiday season that lead clients to spend at less elevated levels, as well as client delays, including some related to the government shutdown.
MDC also reported it sold its interest in Kingsdale Advisors, which advises public companies on shareholder matters and reduced its number of reporting units to 25 from 37 last year.
The New Yorker raked in four Ellie Awards at the annual National Magazine Awards for print and digital media event Thursday night. Hosted by CNN analyst and former editor in chief of The Daily Beast, John Avlon, nearly 500 industry leaders attended the awards ceremony at Brooklyn Steel. The New York Times Magazine and Topic…
One day after confirming a $100 million investment from incoming CEO Mark Penn’s Stagwell Group, agency holding company MDC Partners reported net new business gains in today’s earnings call despite a challenging year and fourth quarter. Penn, who will assume the CEO role, also expressed confidence in the company’s “flagship” properties like 72andSunny, CPB and…
For the first quarter of 2019, happenings at YouTube and Fox News have had us focused on brand safety. Instances of negative attention to each channel caused brands to question their spend and presence in these spaces. Suddenly, 157 died in a plane crash, quickly shifting the focus to actual safety. The flight that went…
Duas mesquitas da cidade de Christchurch, na Nova Zelândia, sofreram ataques a tiros nesta sexta-feira (15/03), resultando em 49 mortos e mais de 20 feridos. Um dos ataques foi transmitido ao vivo pela internet, simultaneamente no YouTube e no Facebook. Em entrevista ao jornal local NZ Herald, a diretora de política interna do Facebook para a …
O post Transmissão ao vivo de ataques a mesquitas da Nova Zelândia ressaltam dificuldade de controle nas plataformas apareceu primeiro em B9.
Muita gente já deixou Austin, mas o festival continua bombando. Hoje eu resolvi dar um pulo numa das palestras de uma track (que é como eles agrupam as apresentações por assunto) que inaugurou neste ano e cujo tema era o Cannabusiness – mistura de cannabis com business, como você já deve ter deduzido (mas eu …
O post SXSW 2019: Sua mãe dizia que a maconha não ia te levar a lugar algum? Ela estava enganada apareceu primeiro em B9.
Em evento apresentado pelo próprio Elon Musk em Los Angeles na noite de ontem (14), a Tesla anunciou o lançamento do Model Y, seu novo modelo de carro que é uma versão compacta de um SUV. O veículo será vendido à partir do ano que vem pela “bagatela” de 47 mil dólares. O evento desapontou …
O post Tesla anuncia o lançamento do Model Y, sua versão elétrica de um SUV compacto apareceu primeiro em B9.
Cadbury Creme Egg has partnered with some of the UK’s biggest brands to launch a takeover of out-of-home sites around London’s Waterloo Station. The initiative was developed in partnership with creative agency ELVIS.
The ad-takeover aims to build on the momentum behind this year’s Creme Egg Hunting Season campaign, which sees Cadbury Creme Egg hacking the ads of a number of brands across TV, digital, outdoor, print and in-store channels.
In a unique series of partnerships, Cadbury Creme Egg is offering people visiting the Waterloo Station area the chance to take part in a real-time ‘Easter egg’ hunt over the next two weeks. Creme Eggs will be hidden in ads from major brands including Heinz, Google, Honda, Knorr, Tesco, LADBible and Benefit Cosmetics, across 16 OOH Waterloo sites.
The sites feature a mix of Cadbury Creme Egg branding, cheeky clues, and partner ads, with the hunt offering passers-by the chance to win the elusive limited-edition White Cadbury Creme Egg – and a potential £10,000.
Series of posters that appeared in conjunction with a microsite featuring different daily “whines” paired with the perfect Harpersfield wine to get you through it.
Casual dining chain TGI Fridays selected IPG Mediabrands’ Universal McCann (UM) as its U.S. media agency. “We’re thrilled that TGI Fridays, one of America’s brands, has chosen UM to lead its media efforts in the United States,” UM U.S. CEO Lynn Lewis said in a statement. “We look forward to this exciting partnership and the…
During this year’s Black History Month, we had an overwhelming reminder that talent of color should be celebrated more often throughout the year and that initiatives should extend beyond just one month. While it’s great to go above and beyond for a month, the only way we’ll see change is by ensuring we actually listen…
By default, TikTok allows users to see the videos that other users have liked. However, did you know that you can stop other users from seeing the videos you’ve liked? Our guide will show you how this is done. Note: These screenshots were captured in the TikTok application on iOS. Step 1: Tap the profile…
Film, Online
Turkish Alzheimer Association
Gender-based violence is one of the biggest issues in Turkey for years. According to research, 440 women were killed in 2018, and one out of every 5 women remains a victim of domestic violence. However, only a specific group of NGOs who work against femicide raise their voices for this tragic reality. This year, on 8th of March – International Women’s Day, Turkish Alzheimer Association and TBWA Istanbul, collaborated for a disruptive campaign on violence against women and attracted a great deal of attention to the problem. In the one-minute long internet film, real Alzheimer patients are interviewed and they make a call for everyone to remember the victims of femicide.
Advertising Agency:TbwaIstanbul, Turkey
Chief Creative Officer:Ilkay Gurpinar
Creative Director:Ark?n Kahyao?lu
Art Director:Mehmet Metin, Önder Dündar
Copywriter:Ufuk I??k, Vehbi Bozda?, Halil Gökhan Tuna
Print
Avianca
NYC / Miami / Santiago closer than you think. With the Avianca Brazil App, you can buy tickets, check-in, access your boarding-pass and find a lot of incredible places. Everything in the palm of your hand.
Advertising Agency:Avianca In-House, Brazil
Head Of Marketing:Gabriel Lago
Art Director:Raphael Elorza, Veselin Kolev
Copywriter:Marketing Team
Photographer:Depositphotos.Com
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