When brands and agencies take a look at qualitative and quantitative data to come up with big ideas, they look for the little things. Sure, there are the broad strokes of demographic data, but for a campaign to really sing, you’ve gotta find that one piece of insight that hits like a thunderbolt. In the…
The idea was an opportunity to reinforce the relevance of the Drive-Thru platform in Brazil, which is synonymous with accessibility, agility and is present in several moments of our clients’ lives.
With two sales men dressed with Drive-Thru booth costumes, we surprised people during the “Blocos” (Carnival street parties) by giving them free burgers, fries, pies and milkshakes, and reminded everyone that, at any given moment, you’ll find a Drive-Thru on your way. The unusual action has been turned into a film for the brand’s digital channels.
The Chicago rapper topped the Billboard album chart for the first time with 176 million streams and 43,000 copies sold. Last year, he reached the Top 5 twice.
S4 Capital reported an operating loss during its inaugural preliminary 2018 results today, yet Martin Sorrell’s new digital marketing venture showed it has gained a fair amount of traction since its formation in May.
The company saw pro-forma revenuewhich refers to consolidated results of MediaMonks, MightyHive and S4Capital as if the group had existed in full for the yearincrease 58 percent from 2017 to 135.9 million or $181.5 million. It reported an operating loss of 8.5 million or $11.3 million.
After officially launching last year as a “new era” digital advertising and marketing services company via a reverse takeover of Derriston Capital, S4 brought MediaMonks on board last July and then acquired MightyHive in December. S4 now has approximately 1,200 employees in 16 countries and says it has new-business assignments from Mondelez, Bayer, Nestle, Procter & Gamble and more.
Citing a Wall Street Journal report that Amazon tested pop-ups in its app for its own private label products on the pages of competitors’ goods–touting similar items at lower prices–2020 presidential hopeful Elizabeth Warren repeated her call to break up big tech. “You can be the umpire or you can own a team–but you can’t…
While it remains to be seen if advertisers around the globe will follow, brands in New Zealand–including ASB Bank, fast-food chain Burger King and telecommunications company Spark–have reportedly pulled ads from Facebook and Google in the wake of the Christchurch shooting. That’s according to The New Zealand Herald, which said the companies are banding together…
Wunderman Buenos Aires launched a web videogame for Tuenti, a digital telecommunication company, that presents the story of Pitaya, an empowered princess who needs no prince to save her. All throughout the 3 levels of the videogame, Pitaya will use all of her tools and creative potential to free herself from the social strings that keeps her captive.
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Los Angeles independent creative agency Dailey announced on Monday the promotion of executive creative director Marcus Wesson to chief creative officer. Wesson first joined Dailey in 2009, serving as associate creative director until 2014, when he left to serve a short stint as creative director at Omelet. From there, Wesson became a senior creative at…
Tumblr’s recent ban on pornography and adult content is taking a toll on its pageviews. According to web analytics provider SimilarWeb, Tumblr totaled some 521 million pageviews last December, and that total slipped by over 19 percent in January, to 437 million. Media buyers were largely unfazed by the news. A spokesperson for Periscope said,…
For the first time ever, a movie has its own hub on Spotify. To drum up interest in Jordan Peele’s upcoming horror film, Us, the Oscar winner, who wrote and directed the movie, curated a playlist of notable soundtrack songs, one of which is from Us and the others from other noteworthy series and movies….
In 2018, eMarketer forecast the number of connected TV users at 182.6 million, or 55.5 percent of the U.S. population. In 2022, the number is expected to rise to 204.1 million, or 60.1 percent of the population. While smart TVs have been around for a while now (Samsung unveiled theirs back in 2008), adoption rates…
Sen. Elizabeth Warren made headlines last week on the heels of her March 8 call for the breakup of Google, Facebook and Amazon. In a Medium post, the presidential candidate went so far as to call the companies monopolies. It’s only the latest cry of foul against big tech, and it’s helped fuel much recent…
Fellow advertising nerds, your kind of tournament bracket is finally here. Welcome to March Adness, Adweek’s intense showdown of today’s most marketing-savvy brands in which absolutely nothing is on the line and all of this is just being done for fun. That said, we’ve tried to take our jobs moderately seriously in naming the competitors…
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