Hasta La Creative!

Outdoor, Print
Foodgroot

We all have seen the birds and the whales with their stomach filled with plastic and rubbish. We happen to believe that humans are the next species that’ll be affected by the omnipresent plastic and surrogates.

Researching the food industry we’ve discovered some staggering facts – like the average person ingests 70000 microplastics each year or that 7 out of 10 persons dies of a “non-communicable disease”. And that’s on top of the tones of ultra-processed food that the majority of us are eating it, unaware of how little it has to do anymore with anything remotely natural. 

Foodgroot was born out of this believe, that maybe we can save ourselves by being better informed and choosing healthy, wholesome food instead of surrogates.

Foodgroot is an app (as the fast and easy-to-use interface) and more than that, and it has a huge data base updated constantly with every food product that’s put out there to be sold. Its aggregator combines besides all the stocks of food available in every market with information about each ingredient, about the terroir or the farm that supplied that food and on top, with information about what will be good for you as an individual (from blood type matches to other info about your metabolism and what’ll serve you better).

Therefore, thanks to its complex algorithm and huge data base, but also to its super user friendly and quick response, anyone can transform its groceries shopping into a smart and health choice, that’ll provide the wellbeing for individuals or family alike.

The campaign surprises with powerful executions of the consequence of not making such healthy, well informed choices when it comes to food and nutrition.

Advertising Agency:McCann, Prague, Czech Republic
Chief Creative Officer:Razvan Capanescu
Group Creative Director:Jiri Horut, Klára Palmer
Head Of Art Direction:Jiri Horut
Copywriters:Aidan Whitely, Razvan Capanescu
Photographer:Carioca Studio
Production:Carioca Studio
Studio Producers:Carioca Studio, Andrei Stoleru
Retouchers: Carioca Studio, Jiri Horut
Dtp:Benjamin Mulderer
Coo:Martina Hejdova
Account Director:Jan Antonu
Account Manager:Radka Jarosova
Public Relations:Peter Hermann, Alice Reindlová

If you want to get a real, tangible sense of America — the America that the national mainstream media tends to forget — I highly recommend regularly skimming some of the big stories published by the very local, non-mainstream media in towns far from Manhattan and D.C.

Such as the Auburn Journal (front-page headline one day last week: “Highway 49 set for upgrade: two new stoplights, bike lanes on horizon”) of Auburn, Calif. (population 13,963). Or the Dothan Eagle (“Hopes high for 2017 local peanut harvest”) of Dothan, Ala. (pop. 65,496). Or the Herald & Review (“Schools fret over funding”) of Decatur, Ill. (pop. 76,122). Or The Telegraph (“Col. Drew takes command of 78th airbase wing at Robins”) of Macon, Ga. (pop. 92,582). Or the Bozeman Daily Chronicle (“State approves exploratory drilling near Yellowstone”) of Bozeman, Mont. (pop. 45,250). Or the Arizona Daily Star (“Football field at Tucson High is off-limits after flooding”).

Continue reading at AdAge.com

The idea is to demonstrate the brand’s role in protecting a pet. “The series of ads portray pets as a true part of the family and depict how owners emotionally and literally play the role of their pet’s armorprotecting them from dangers seen and unseen,” according to a press release. As someone who has rescued a pair of pups trembling in the bathtub as thunder rumbled outside, I can relate.

Get moving!

Do you know BCW? It’s Burson Cohn & Wolfe, the latest mishmash of initials created by WPP in its spate of agency mergers last year that also birthed VMLY&R. In order to reinforce an identity for the merged unit, BCW is launching an ad campaign themed “Moving people.”

Continue reading at AdAge.com

(TrendHunter.com) The latest addition to Urban Outfitters’ homeware collection is the new Crochet Bananas Throw Pillow—a unique and tropical cushion designed to perfectly replicate a bundle of bananas….

• Read more about Creative Cities around Adland – Lima, Peru
• Add new comment

Na Argentina, a marca de preservativos Tulipán criou uma ação para chamar a atenção do público sobre a importância do consentimento de todas as partes na hora do sexo. Na iniciativa criada pela BBDO de Buenos Aires, e que leva o nome de “Placer Consentido”, a caixa de caminhas só consegue ser aberta quando duas …

O post Marca de preservativos cria caixa que só abre “com consentimento” apareceu primeiro em B9.

It was a massive success for the Payless chain that led to millions of impressions–nearly all of them earned. It provided the best media hit for Payless since the struggling company emerged as a “rare bankruptcy survivor” several months earlier. It was also Adweek’s most popular story of 2018. Today, however, the agency behind the…

(TrendHunter.com) The ‘Hot Pocket’ from Sierra Madre Research is a specialized device for consumers that will offer them a way to stay warm and cozy no matter there they are. The device will offer instant…