Evolving TV advertising for streaming: Why you need to attend the Ad Age Next: OTT Conference
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It’s the year of over-the-top TV as media mega-giants like Walt Disney and AT&T’s WarnerMedia plan to debut their highly-anticipated direct-to-consumer platforms, and ad-supported streaming services such as Pluto TV and the Roku Channel become more mainstream.
This puts the $70 billion of TV advertising at an incredible precipice. More content being delivered via the internet rather than through traditional cable and satellite means there’s a greater ability to target consumers on TV similar to the way digital behemoths like Facebook and Google have been doing for years.
On April 23, Ad Age Next: OTT will bring together the leaders in media distribution, content creation and advertising to discuss how TV advertising is evolving for an over-the-top world and the opportunities for marketers in this new ecosystem. Some highlights to look forward to:
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