Ralph Lauren features a same-sex couple in a campaign for first time
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Ralph Lauren is finally getting woke to diversity. The apparel brand checks all the boxes in a new ad campaign that features an Asian family, a black family, multiple generations of ages, and a lesbian couple. This is Ralph Lauren’s first campaign featuring a same-sex couple, according to a spokeswoman.
The move follows in the footsteps of marketers that have been featuring a diverse cast of characters for quite a while. Ikea made an ad with a same-sex couple more than two decades age. More recently, same-sex couple have been in ads from Gap, Tiffany & Co., Wells Fargo and Lucky Charms. David’s Bridal ran its first commercial with a lesbian bride earlier this year.
“We live in a world where the meaning of family is bigger, broader and more personal than it has ever been before,” Jonathan Bottomley, chief marketing officer at the New York retailer, said in a statement. “We believe that family is one of the most positive forces and powerful unifiers for all of us today,” he added, noting that the campaign is a “fresh expression of that idea.”
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