Hasta La Creative!

Amazon has long resisted pleas to provide a backup day care benefit for employees, even though other tech companies have offered the perk for years. Now a group comprising hundreds of working moms is waging a campaign to persuade founder and CEO Jeff Bezos that providing help for parents dealing with flu outbreaks, school closures and other emergencies is not simply humane but good for the company, too.

The group has been collecting anecdotal evidence to show how a lack of day care support can derail the careers of talented women who otherwise might be promoted to more senior jobs, according to an email reviewed by Bloomberg News. Among the accounts: an Amazon manager tired of seeing colleagues quit because they can’t find childcare in one of the country’s fastest-growing cities and a recruiter frustrated when top talent leaves for companies that offer working parents more support.

The women, who belong to a group of more than 1,800 employees called the Momazonians, are scheduled to meet with senior managers in coming weeks to make their case. They want the company to provide backup day care for those times when regular childcare arrangements fall through. They will also urge human resources to start collecting data about day care challengesvia interviews with incoming and departing employeesto eliminate the management blind spot and prevent such problems from festering any longer.

Continue reading at AdAge.com

Each March, the city of Austin is invaded by brands, artists, celebrities, policymakers and the masses looking to inspire and be inspired during SXSW. Brands, both emerging and established, leverage SXSW as a kind of cultural currency, creating experiences, stunts and events across the city to engage, connect and build buzz. It’s an investment to…

March is Women’s History Month and a great time to look back in advertising history for significant early achievements by women. Here is a revealing document (a list of members of the Advertising Hall of Fame): Thankfully, the list improves through the decades, but perhaps not as dramatically as it should. The 1st Content Queen: […]

The post Please Pause What You’re Doing and Give Thanks to Women In Advertising appeared first on Adpulp.

Millennials often get a bad rap for killing off conventional products like fabric softener and mayonnaise, but their successors, Gen Z, are about to blow up something even closer to home for many readers: the marketing organization as we know it.

That’s because Gen Z’s expectations for the digital experience are anything but traditional. This generation has grown up fully connected to the web. Their tech fluency is establishing a new digital standard, and brands and agencies will have to find new ways of engaging with this generation if they’re going to remain relevant.

Finding those new forms of engagement begins with the way Gen Z interacts with the internet, an area where they expect to see major changes in the near future. Gen Z believes the following technologies will be incorporated into digital experiences within the next five years: AR/VR (78 percent), voice (79 percent), biometrics (80 percent), virtual digital assistants (72 percent) and AI/machine learning (ML)-powered sites (79 percent). For marketers, getting ahead of these expectations and implementing the right strategies is crucial.

Continue reading at AdAge.com

AAAARGH! Isso é muito frustrante! Para se recuperarem de uma vida inteira de videogames irritantes, desenvolvedores safados e lançamentos desapontadores, Adriano Brandão e Danilo Silvestre gravaram uma verdadeira sessão de psicanálise. Em busca da cura, ganharam uns trocos na roleta russa, dirigiram um ônibus no deserto, derreteram placas-mãe, arremessaram joysticks e esperaram meses por leite açucarado. DESOPILE! [Nas férias do Pouco Pixel, estamos …

O post Pouco Pixel Classic Edition 8 – Isso é muito frustrante! apareceu primeiro em B9.

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