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Villa Dog PetShop
Villa Dog’s PetShop and Hotel – Two years anniversary campaign.
Advertising Agency:Capim.AG, Cascavel, Brazil
Creative Director:Marcelo Sacramento; Gustavo Bu Freitas;
Art Director:Marcelo Sacramento
Copywriter:Gustavo Bu Freitas
Attendance:Vinicius Valero, Marcela Weirich
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Independent ad exchange OpenX raised eyebrows in the programmatic realm last month when it announced a five-year agreement totaling more than $110 million with Google to use its cloud computing services.
The news came just a month after the Pasadena, California-based supply-side platform laid off some 100 employees as it prepared for the deal and continued to push into the video arena. Tim Cadogan, CEO of OpenX, sat down with Ad Age to discuss the arrangement and how the programmatic landscape looks in 2019. This interview has been edited for space and flow.
Three months after WPP won Volkswagen’s North American business, the carmaker has named Johannes Leonardo the lead agency on the account, even though the shop is not majority-owned by WPP.
Although the 12-year-old Johannes Leonardo is taking the helm, a network of WPP specialist agencies will cover other functions including data intelligence, the brand website and retail. The group will be based in New York, where Johannes Leonardo has its headquarters.
“Teaming up with the best minds from Johannes Leonardoand the creation of this U.S. powerhousetransforms our marketing approach through a combination of creative excellence and data-driven intelligence,” said Scott Keogh, CEO of Volkswagen Group of America, in a statement, adding that it “is a crucial step in ensuring our future success.”
Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than 10 million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: Dodge presents a rather unexpected way to say “Happy Valentine’s Day” (with a little help from burning rubber). Panera Bread wants yout to “Enjoy 100% clean soup today.” And Pizza Hut’s Ultimate Cheesy Crust Pizza prompts an “Oh. My. God” reaction.
Welcome to the Hall of Fame
The American Marketing Association of New York named Unilever’s Keith Weed, Adobe’s Ann Lewnes and DDB Worldwide’s Wendy Clark as the 2019 inductees to its Marketing Hall of Fame. The organization will host a ceremony to celebrate the news at R/GA’s New York office in April.
As part of their commitment to increase digital health among youths and families, insurance company Länsförsäkringar has launched The Check Out Suite – the world’s first hotel room where the price is determined by how much time you spend online. The hotel room, located at Hotel Bellora in Gothenburg Sweden, rewards visitors for staying away from their screens, allowing families to spend time with each other instead of their screens.
The price is determined by The Skärmfri™ (Screen-free) smart lamp, which calculates how much you pay based on how much time you spend on social media. As you surf the light gradually changes and the price increases. When the lamp turns red you have reached full price for the room. If you don’t surf at all? Well, your stay is free of charge.
Recognizing that electric vehicle range anxiety is still very much an issue in consumers’ minds, Chevrolet created the first-ever 520km-long banner. The brand used innovative Android-based technologies to interactively demonstrate the Bolt EV’s long-range capabilities.
Converting kilometers into pixels – 1,965,379,091 pixels to be exact – Chevrolet designed a mobile experience that challenged Android users to swipe and drive their virtual Bolt EV down a 520km-long scrolling banner until they reached the finish line.
It took Android users five and a half hours of continuous scrolling to reach the end of the banner – no easy feat! Fortunately, the journey was filled with Easter Eggs and encouraging quotes to keep the scroller going.
During the 2-week campaign, users spent 852 hours (35.5 days) on the banner and made a whopping 1,525,348 finger scrolls down the road.
Average time spent on the banner was 8.37 seconds, which is over 9x the average time a user spends on any banner.
In total, all users scrolled enough to travel 37,975,000 kilometers. For comparison, that’s almost 100x the distance from the Earth to the Moon.
To prove digital doesn’t just stay in the virtual world, the participation users put into our banner ended up with 40 footfall leads to showrooms.
Where would Harvey Spectre live if he lived in Dubai? There’s really only one place that has the quiet, understated, luxury lifestyle that he’s looking for. And it’s not Downtown.
To make the new Nissan Micra N-Sport appealing to people who are always on the go, in style, and use technology to keep going, we combined the style of sportswear brands with a car commercial to achieve the attitude that resonates with these ‘urban athletes’.
To make the new Nissan Micra N-Sport appealing to people who are always on the go, in style, and use technology to keep going, we combined the style of sportswear brands with a car commercial to achieve the attitude that resonates with these ‘urban athletes’.
To make the new Nissan Micra N-Sport appealing to people who are always on the go, in style, and use technology to keep going, we combined the style of sportswear brands with a car commercial to achieve the attitude that resonates with these ‘urban athletes’.
Every new year’ss eve, we make wishes. This year, FRANZ&RENÉ had a crazy one. That everyone walks together, not over each other in 2019.
To help the world to do so, the agency produced mismatching socks, forcing symbolically public enemies to walk together.
We sent these socks to our partners, but also to our competitors and to the 4 “heroes” that made this campaign together.
Growing up on the Navajo reservation in rural Arizona, Derrick Begay dreamt of making it as a professional rodeo star. Today, he’s living his dream. Begay has made it to the Professional Rodeo Cowboys Association national finals six times, and his PRCA Career Earnings equal $1,204,435. Unassuming in person, bold in the ring, Begay knows the ropes […]
The post YETI Presents Derrick Begay, Navajo Cowboy appeared first on Adpulp.
CBS has no intention of letting its NFL rights deal lapse after its AFC-heavy package expires at the end of the 2022 season.
Speaking to investors Thursday evening during the company’s fourth-quarter earnings call, CBS Sports Chairman Sean McManus said his team is ready, willing and able to “do whatever is necessary to make sure the NFL stays on CBS.” If the broadcaster has to fight off would-be suitors from the tech world in order to protect its investment, so be it.
McManus does not, however, expect negotiations for a new deal to begin for some time.
A decade ago, the company that distributed magazines to Walmart Inc. and other big retailers tried to impose a surcharge of 7 cents a copy. Publishers such as Time Inc. and American Media Inc. fought back by halting shipments, resulting in a short period where checkout-counter racks were devoid of titles like AMI’s National Enquirer.
Walmart received more customer complaints about the missing tabloid than just about any other out-of-stock item in its history.
The incident illustrates the close ties between the world’s largest retailer and the Enquirer, whose publisher David Pecker is locked in a public spat with Amazon.com Inc. founder Jeff Bezos. The clash indirectly pits Walmart and Amazon against each other, since Walmart represents 23 percent of the Enquirer’s sales, according to a 2017 New Yorker article. Bezos says he was blackmailed by Pecker, a close friend of President Donald Trump, himself a frequent Bezos critic.
Three months after WPP won Volkswagen’s North American business, the carmaker has named Johannes Leonardo the lead agency on the account, even though the shop is not majority-owned by WPP.
Although the 12-year-old Johannes Leonardo is taking the helm, a network of WPP specialist agencies will cover other functions including data intelligence, the brand website and retail. The group will be based in New York, where Johannes Leonardo has its headquarters.
“Teaming up with the best minds from Johannes Leonardoand the creation of this U.S. powerhousetransforms our marketing approach through a combination of creative excellence and data-driven intelligence,” said Scott Keogh, CEO of Volkswagen Group of America, in a statement, adding that it “is a crucial step in ensuring our future success.”
Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than 10 million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: Dodge presents a rather unexpected way to say “Happy Valentine’s Day” (with a little help from burning rubber). Panera Bread wants yout to “Enjoy 100% clean soup today.” And Pizza Hut’s Ultimate Cheesy Crust Pizza prompts an “Oh. My. God” reaction.
Welcome to the Hall of Fame
The American Marketing Association of New York named Unilever’s Keith Weed, Adobe’s Ann Lewnes and DDB Worldwide’s Wendy Clark as the 2019 inductees to its Marketing Hall of Fame. The organization will host a ceremony to celebrate the news at R/GA’s New York office in April.
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