Hasta La Creative!

This year put a definitive nail in the coffin of the “pivot to video” strategy.

By shifting away from text-based content to capitalize on the popularity of video between 2015-17, publishers and marketers were promised they could supposedly deliver their message more effectively, reach more eyeballs, and (most importantly) earn more revenue.

The pivot to video turned out to be a “pivot to declining pageviews”: “According to comScore, publishers that pivoted to video this summer have seen at least a 60 percent drop in their traffic in August compared to the same period from a year ago.”

Continue reading at AdAge.com

It’s been a volatile year for media and marketing professionals. With industry threats like Facebook’s privacy issues, fake news running rampant and a new emphasis on copyright and IP law in the EU, 2018 has been anything but predictable. Even in an age filled with constant digital disruption, one trend remains clear: Content is here…

It was a quiet day, the last Thursday of 2018. Or so it seemed. Then Instagram rolled out a transformational update to its app, causing the internet to collectively lose its mind. What was this change to its core product that caused the online denizens to grab their digital pitchforks? Say goodbye to the infinite…

Did you know each LinkedIn member has a unique QR code that other users can scan to see their profile on the service? This feature allows users to quickly add others as connections on LinkedIn without searching for profiles manually. Our guide will show you how the LinkedIn QR code feature works. Note: These screenshots…

Back in April, students from Marjory Stoneman Douglas High School in Parkland, Fla. appeared at the 4A’s Accelerate conference in Miami to ask the advertising industry for help in advancing their message of gun law reform. A crowd that included notable industry leaders stood in awe of the students at the panel as they outlined…

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Oprah helps promote WW (formerly known as Weight Watchers) in an ad with the tagline “Every body has a reason to get healthy.” (See Jessica Wohl’s post for some context: “Diet marketers are optimistic, but economy could weigh.”) The Trivago Guy appears naked (sort of) in the lastest Trivago ad. And Blue Apron says “To every chef everywhere who makes the healthy choice to cook, our compliments to you.” (Jessica’s got background here too: “Struggling Blue Apron orders a new creative agency.”)

Continue reading at AdAge.com

2018, o ano que nunca acabou. Certamente será dessa maneira que vamos nos lembrar desses 365 dias daqui algumas décadas. Porém, estamos aqui pra falar só de coisa boa no nosso “Qual e? a boa?” anual gigante. No Braincast 301, Carlos Merigo, Cris Dias, Ju Wallauer, Alexandre Maron, e Luiz Hygino discutem as listas de melhores …

O post Braincast 301 – Topzera 2018 apareceu primeiro em B9.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Oprah helps promote WW (formerly known as Weight Watchers) in an ad with the tagline “Every body has a reason to get healthy.” (See Jessica Wohl’s post for some context: “Diet marketers are optimistic, but economy could weigh.”) The Trivago Guy appears naked (sort of) in the lastest Trivago ad. And Blue Apron says “To every chef everywhere who makes the healthy choice to cook, our compliments to you.” (Jessica’s got background here too: “Struggling Blue Apron orders a new creative agency.”)

Continue reading at AdAge.com

After months of hype about instant connectivity and super-speed downloads, the next generation of wireless service will finally become a reality in 2019. All four major U.S. carriers have vowed to kick off or expand their respective 5G networks in the coming year, and most major phone manufacturers are set to release their first 5G-enabled…

After months of hype about instant connectivity and super-speed downloads, the next generation of wireless service will finally become a reality in 2019. All four major U.S. carriers have vowed to kick off or expand their respective 5G networks in the coming year, and most major phone manufacturers are set to release their first 5G-enabled…