When former vice president of product Adam Mosseri was promoted to head of Instagram at the beginning of October, no successor was named for his former role. That changed Monday when product management director Vishal Shah was tapped as head of product for all of Instagram. Previously, Shah had been overseeing the Facebook-owned photo- and…
Todo ano é mais ou menos a mesma coisa: a Disney tem o estande mais vistoso da Comic Con Experience e o painel mais antecipado do auditório Cinemark. Especialmente depois da crescente de produções antecipadas pelo público e a elevação da empresa como a principal do cenário hollywoodiano atual (uma tendência que a CCXP testemunho …
O post Mesmo contida, Disney enfim compreende o potencial do espetáculo da CCXP apareceu primeiro em B9.
O Spotify lançou uma parceria com a Depaul, instituição que cuida de jovens desabrigados no Reino Unido, e está disponibilizando playlists que não trazem músicas, e sim histórias reais narradas por esses jovens. Criada pela Publicis London, a campanha traz as histórias de George, 20, Kristina, 20, Fatos, 25, Jecoliah, 19, e Emma, ??21, disponibilizadas usando …
O post Playlists do Spotify contam histórias reais de jovens desabrigados apareceu primeiro em B9.
Film
EDEKA
Advertising Agency:Jung von Matt, Hamburg, Germany
Production Company:Sterntag Film
Post Production Company:Mjz, MPC UK
Executive Creative Director:Jens Pfau
Managing Director:Peter Stroh
Creative Directors:Sebastian Schnell, Anna Lichnog
Art Director:Robert Weider
Copywriter:Christina Rankel
Producer:Jankel Huppertz, Florian Polz, Donald Taylor
Project Managers:Florian Laufenberg, Frauke Sturmer, Corinna Elsasser
Executive Producer:Maik Siering, Hellen Kenny
Director:Matthijs Van Heijningen
Production Designer:Dominic Watkins
DoP:Chayse Irvin
Costume Designer:Sylvia Van Heerden
1st AD:Bob Wilkins
Hair & Make Up:Jenni Kennedy
Foodstyling:Julieta Hirner
Editor:Jono Griffith
Vfx Producer:Tomek Zietkiewicz
Telecine Operator:George K
3D Creative Director:Diarmid Harrison-Murray
2D Lead:Rod Norman
Sound Engineer:Jack Sedgwick
Music Composers:Simon Heeger, Christian Vorländer
Concept Designer:Jake Lunt
3D Lead:Amir Bazazi
Animation Lead:Chris Welsby
Santa Claus’ personal brand, as a modern marketer might say, involves having a round belly and a messy grey beard. It is who he isand has been this way since Coca-Cola helped popularize the modern version of Santa in the early 20th century.
But the Father Christmas takes on a modern look in a new Audi ad that shows him shedding pounds when he endures a bit of a mid-life crisis after realizing that he can’t fit into a sports car at his current weight. The online-only video, by M/H VCCP (formerly Muhtayzik Hoffer) and directed by Craig Gillespie, plugs the new Audi RS 5 Sportback coupe.
Santa catches a glimpse of the car while munching on cookies inside a living room on Christmas Eve. Back at the North Pole after his big day, he begins a workout regime that is painful at first. Pretty soon, he is boxing with elves, jumping rope, doing sit-ups and even passing up cookies in favor of broccoli. He even trims his beard (gasp). His reward, besides lower blood pressure, is a shiny red RS5, hauled in by reindeer, of course, which he takes on a joy ride through the snowy North Pole terrain. Audi’s kicker: “Progress is writing your own story.”
1800 Tequila with the help of Pusha-T found 10 aspiring hip-hop artists to kick off 1800 Seconds, a new recording and artist discovery platform that gives unsigned artists a chance to write and release one new three-minute track with the full production and marketing support of a record label. Thanks to Pusha-T’s talent scouting, direction […]
The post 1800 Seconds Heads to Legendary Westlake Studios To Lay Down Fresh Tracks appeared first on Adpulp.
Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time over the weekend.
A few highlights: Adidas talks about how “female athletes are being left behind” in a new spot with the tagline “She breaks barriers.” Oculus, the VR headset brand, wants you to know that it intends to “Change the game” in an ad that shows off immersive video game landscapes. And as part of its continuing “Food Interrupted” campaign, Panera Bread addresses the “epidemic” of sugar consumption in the American diet.
MRM/McCann has elevated Global President and Chief Operating Officer Kate MacNevin to the role of global CEO.
The b-to-b marketing and digital shop, which is part of Interpublic Group of Cos.’ McCann Worldgroup network, works with clients including General Motors, GSK and the United States Postal Service.
Previous CEO Michael McLaren departed in 2016 and later joined performance marketing agency Merkle.
Some of Snapchat’s most popular users say the company has fallen short of its promise to welcome its creator community as partners, with one of its most popular users threatening to quit the app entirely.
Shaun McBride, also known by his Snapchat handle Shonduras, was one of the platform’s first stars and has been as much a part of Snapchat’s evolution as any user could be. “I am a Snapchat guy,” McBride says during a recent phone interview.
That makes what he said next all the more surprising.
Acura is certainly not the first automaker to enable potential car buyers to customize their vehicles online, but it is the first to do so via Instagram Stories. Visitors to Acura’s Instagram account can create their dream versions of the automaker’s 2019 ILX sports sedan by tapping into a sticker pack that contains elements such…
Instagram recently introduced the ability for users to add custom alternative text to their photos for visually impaired people who use screen readers. Our guide will show you how to add custom alternative text to a photo before you post it. Note: These screenshots were captured in the Instagram application on iOS. Step 1: On…
A Altria, gigante do tabaco que está por trás da marca Marlboro, chegou a desvalorizar-se em 25% em 2018. O fortalecimento de marcas que comercializam produtos mais saudáveis tem prejudicado diretamente mercados como o do tabaco e o dos refrigerantes. Há uma tendência mundial de crescimento no consumo de produtos sustentáveis ou benéficos para a …
O post Dona da Marlboro investe U$ 1,8 bilhão em marca de maconha apareceu primeiro em B9.
Film
EDEKA
Advertising Agency:Jung von Matt, Hamburg, Germany
Production Company:Sterntag Film
Post Production Company:Mjz, MPC UK
Executive Creative Director:Jens Pfau
Managing Director:Peter Stroh
Creative Directors:Sebastian Schnell, Anna Lichnog
Art Director:Robert Weider
Copywriter:Christina Rankel
Producer:Jankel Huppertz, Florian Polz, Donald Taylor
Project Managers:Florian Laufenberg, Frauke Sturmer, Corinna Elsasser
Executive Producer:Maik Siering, Hellen Kenny
Director:Matthijs Van Heijningen
Production Designer:Dominic Watkins
DoP:Chayse Irvin
Costume Designer:Sylvia Van Heerden
1st AD:Bob Wilkins
Hair & Make Up:Jenni Kennedy
Foodstyling:Julieta Hirner
Editor:Jono Griffith
Vfx Producer:Tomek Zietkiewicz
Telecine Operator:George K
3D Creative Director:Diarmid Harrison-Murray
2D Lead:Rod Norman
Sound Engineer:Jack Sedgwick
Music Composers:Simon Heeger, Christian Vorländer
Concept Designer:Jake Lunt
3D Lead:Amir Bazazi
Animation Lead:Chris Welsby
I’ve been on a personal journey for about five years, and it has taken me from euphoric heights to the depths of depression and back again (several times). It’s a journey many people know well. Every morning I’d look in the mirror and decide that today was the day I was going to lose weight. Armed with the knowledge that diets are bulls#$t, I was going to change everything about my lifestyle: no more bread, no more pasta, no more alcohol, no more desserts, no more refined sugar today was the day I was going to make it happen. The steely resolve empowered by my silent, personal pep talk usually lasted until lunchtime (although occasionally I’d be “good” until dinner). It will come as no surprise that I have struggled with my weight for the better part of my adult life.
The Quantified Self Movement
As I wrote in a recent article about Apple Health:
E.W. Scripps Co. plans to relaunch Court TV network, returning a well-known brand to viewers more than a decade after the original version morphed into a reality TV channel.
Scripps said its Katz Networks unit bought the Court TV intellectual property and library from AT&T Inc.’s Turner Broadcasting for an undisclosed amount, and plans to reboot it in May. Turner transformed the earlier iteration of Court TV into TruTV in 2008.
While the old Court TV was a cable channel, the new version will also be broadcast over the air and has local-station distribution deals with Scripps as well as with Tribune Media Co. and Univision Communications Inc., Scripps said in a statement Monday. Court TV will reach more than 50 percent of U.S. homes at launch and will be carried in 25 percent of cable homes, Scripps said.
Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time over the weekend.
A few highlights: Adidas talks about how “female athletes are being left behind” in a new spot with the tagline “She breaks barriers.” Oculus, the VR headset brand, wants you to know that it intends to “Change the game” in an ad that shows off immersive video game landscapes. And as part of its continuing “Food Interrupted” campaign, Panera Bread addresses the “epidemic” of sugar consumption in the American diet.
Brown spent 16 years at Prince’s Trust.
Marketers laid bare the highs and lows of taking work in-house at Campaign US’ first Breakfast Briefing in Manhattan.
Diageo brand has also moved its global digital account.
Supermarket group Iceland has opened an in-store ice rink as part of its festive campaign.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
