Hasta La Creative!

Kansas City Chiefs quarterback Pat Mahomes regularly evades 300-pound linemen with ease, but now he’s facing a more formidable opponent: Tony the Tiger.

Mahomes, 23, is preparing to launch a signature breakfast cereal, “Patty Flakes,” the second-year player’s agent, Leigh Steinberg, said on the Bloomberg Business of Sports podcast.

It’s not clear who will produce or market the cereal, but that industry may put Mahomes’s charisma to the test. Kellogg Co. and General Mills Inc. have struggled to lift sluggish sales in recent years, hurt by consumers shifting to other breakfast options. The now-retired quarterback Doug Flutie had some success with “Flutie Flakes,” though that was two decades ago.

Continue reading at AdAge.com

Deutsch named a chief creative officer for its Los Angeles office today. The agency promoted Brett Craig to partner, CCO for that office, following nearly seven years with the agency. Craig joins a Los Angeles senior leadership team that includes president Kim Getty and chief digital officer Pam Scheideler. He will be tasked with overseeing…

“Roma” é sem dúvida o lançamento do ano para a Netflix. Maior aposta do serviço de streaming para enfim emplacar um lugar entre os maiores nomes da corrida pelo Oscar, o novo trabalho de Alfonso Cuarón vem coletando estatuetas no circuito de premiações na mesma medida que causou todo tipo de conflito interno dentro da …

O post Netflix está fazendo propaganda de “Roma” para seus assinantes mesmo antes deles logarem em suas contas apareceu primeiro em B9.

Facebook Watch receives 75 million viewers a day, according to new statistics shared by the company. But despite its growth, the platform is still a fraction the size of its most important rival, YouTube, and some media companies are concerned by the platform’s ever-changing character.

On Thursday, Facebook gave its most detailed look at the size of Watch, the video offering it launched in 2017 to get people to watch longer form programming. Facebook said its 75 million daily viewers spend 20 minutes on average every day on Watch videos, and there are 400 million people who visit Watch each month for at least a minute. That makes Watch a sprout compared to YouTube, which has 1.9 billion monthly viewers and claims 60 billion minutes a day of view time across the service.

Jim Nail, a researcher with Forrester, wasn’t impressed by Facebook’s numbers, saying “20 minutes is a minimal amount of time.” The time spent suggest that Watch has not quite turned into a destination for committed viewing, and is likely similar to other Facebook video viewing habits.

Continue reading at AdAge.com

As many as 6.8 million Facebook users may have been affected by a bug in the social network’s photo API (application-programming interface) that gave some third-party apps access to more photos than they were given permission to access. Facebook said in a blog post that from Sept. 13 through 25, up to 1,500 apps built…

Recognizing that traditional Instagram business profiles didn’t quite meet all the needs of influencers, public figures and other creators on the platform, the photo- and video-sharing network is now testing new Creator Accounts. A small test group currently has access to creator-specific features like insights to help them track the growth of their accounts, including…

Instagram recently added a countdown stickers to Stories, allowing users to add an interactive countdown to their posts. For instance, users may wish to create a countdown for a special occasion, like their birthday or a holiday. Our guide will show you how to use the Countdown sticker in Instagram Stories. Note: These screenshots were…

Category: Beyond Madison Avenue
Summary: Many are finding the road to be less smooth than hoped for, and are encountering recruiting struggles.