Hasta La Creative!

Como reportou o Business Insider, o Facebook está cedendo acesso de algumas empresas às mensagens privadas dos usuários. Após um polêmico relatório do New York Times sobre segurança e privacidade digital, a empresa de Mark Zuckerberg postou um texto em seu blog admitindo ter compartilhado o acesso. Na publicação, o Facebook diz que para que as empresas tivessem acesso às mensagens, …

O post Facebook permitiu que Spotify e Netflix acessassem mensagens de usuários apareceu primeiro em B9.

Uma recente pesquisa da Nielsen encomendada pela Midroll, setor de publicidade da Stitcher (empresa de podcasts) mostra que os ouvintes se lembram bastante de marcas e produtos citados em anúncios em podcasts. Além disso, as propagandas feitas em podcasts geram até 4,4 vezes mais retorno para as marcas que anúncios estáticos e pop-up em outras mídias …

O post Pesquisa da Nielsen mostra que anúncios em podcasts funcionam melhor do que em outras mídias digitais apareceu primeiro em B9.

When you live in a cold climate, a place with lots of snow in the winter months, you can’t hide inside by the fire. The winter is much too long for that. Instead, you find a way to embrace the elements and your place in the great outdoors. Michiganders, for instance, are not the type […]

The post Winter Is A Good Time In Pure Michigan appeared first on Adpulp.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Niantic, the San Francisco-based game developer behind Pokmon Go, wants you to know that “Trainer Battles are here!” Dick’s Sporting Goods suggests you stop by and pick up some apparel from Nike, Adidas and Under Armour to finish up your holiday gift shopping. And Brendon Urie of Panic! At the Disco talks about working with State Farm on its Neighborhood of Good community-volunteering initiative. (State Farm released an episode of its “Neighborhood of Good” web series starring Urie on YouTube last month.)

Continue reading at AdAge.com

Facebook and DoubleVerify have announced an expansion of their partnership, a development that will provide advertisers with fraud and viewability measurement across Facebook Stories’ video inventory. Facebook Stories video campaign measurement is now integrated with DoubleVerify’s Pinnacle platform, which lets advertisers analyze their Stories campaigns with all other ad placement types the social network supports,…