Hilô: Be Eternal While It Lasts, 1

Hilô Print Ad - Be Eternal While It Lasts, 1

Ad Campaign for Hilô Store calling attention for the quality and durability of the clothes they sell.

Hilô: Be Eternal While It Lasts, 2

Hilô Print Ad - Be Eternal While It Lasts, 2

Ad Campaign for Hilô Store calling attention for the quality and durability of the clothes they sell.

Hilô: Be Eternal While It Lasts, 3

Hilô Print Ad - Be Eternal While It Lasts, 3

Ad Campaign for Hilô Store calling attention for the quality and durability of the clothes they sell.

Let’s Spill Some JWTea This Holiday Season

Let’s Spill Some JWTea This Holiday Season
Let’s Spill Some JWTea This Holiday Season
Let’s Spill Some JWTea This Holiday Season
Let’s Spill Some JWTea This Holiday Season
Let’s Spill Some JWTea This Holiday Season

This year at JWT Canada, we decided to create a stir with our Agency Holiday Card in the form of a drinkable trend report. In 2018, we noticed the phrase “spilling the tea” being used more frequently to describe when someone gives you the lowdown on the hottest gossip or trends. So we decided to wrap-up the year by warming our clients up with our take on the year’s most important trends and what they mean for our industry. Trends we explored included: the power of Sonic Branding, 3D Art and its influence on social media, the redefining of motherhood, online retailers investing in bricks and mortar, the refresh of the royal family, the new masculine ideal, the legalization of cannabis, and the celebration of diversity and representation. With these 8 hot trends and 8 corresponding flavors to choose from, every JWTea recipient can now raise a cup to a bright and knowledgeable 2019.

Pildyk: Dragon

Pildyk Print Ad - Dragon

When you run out of data, you don’t browse. And when you don’t browse, you get bored.

Academic Bookstore: 125th Christmas

Academic Bookstore Print Ad - 125th Christmas

Part of Collection

How addressable TV reaches target audiences in a more privacy compliant way


TV has always been a cornerstone of advertising campaigns due to its unique ability to employ sight, sound and motion to grab viewers’ attention, and now, with new digital privacy regulations, it’s also important to know that TV can enable you to connect with households in a more privacy-compliant way.

The General Data Protection Regulation, GDPR, went into effect in Europe this year and fundamentally changed how marketers collect and use data for targeted advertising. In the U.S., the regulation led many global advertisers to take a hard look at data collection practices and about what information needs to be collected, and what canand can’tbe shared with partners. And it looks like public sentiment will give way to more privacy regulation, whether it’s determined state by state or nationally. California’s digital privacy rules go into effect in 2020, and a similar privacy bill was introduced in New Jersey. A PwC survey found that just half of U.S. businesses affected by the California legislation expect to be compliant by the 2020 deadline.

Regulation is coming at the same time that interest in addressable TV is growing. And since addressable TV has natural safeguards built into it to protect privacy, now is the time for marketers that are reviewing their privacy practices to add addressable TV into their mix. Advertisers know that ultimately, reaching people with relevant messages is key to improving their television advertising ROI and enhancing the overall TV viewing experience, whether for live or on demand, in a home or on a mobile device. The challenge, then, is conducting addressable advertising in a way that completely safeguards consumer data and optimizes relevant ad experiences.

Continue reading at AdAge.com

Top 100 Shoes Trends in 2018 – From Pony Hair-Constructed Sneakers to Adaptive Heat-Formed Shoes (TOPLIST)

(TrendHunter.com) Sneaker culture is booming and these 2018 shoe trends are a testimony to that. From adidas’ traction-centric Maruqee BOOSTs and PUMA’s chunky CELL Venoms to Aimé Leon Dore’s…

Top 100 Life Trends in 2018 – From Chic Cannabis Legalization Ads to Succulent Subscription Boxes (TOPLIST)

(TrendHunter.com) These 2018 life trends range from chic cannabis legalization ads to succulent subscription boxes. A standout, Tokyo Smoke & Common Good’s cannabis campaign was launched on October 17th&#…

Top 100 Publicity Stunts in 2018 – From Left Handed Cookie Packs to Coffee-Powered Homes (TOPLIST)

(TrendHunter.com) Publicity stunts can be some of the most powerful marketing campaigns for a brand and this list of 2018 publicity stunt trends showcase how innovative some organizations are, in terms of marketing….

Thanksgiving, Black Friday, Cyber Monday Dominated Facebook IQ’s Hot Topics for November

Conversation about Thanksgiving, Black Friday, Cyber Monday and Christmas thoroughly dominated Facebook and Instagram in November, according to the latest Hot Topics report from research arm Facebook IQ. Michelle Obama and the late Stan Lee topped the people category on both social networks. On the entertainment side, Ariana Grande, Sean Combs (Diddy) and Kendall Jenner…

Video: Bleacher Report Celebrated Sneakerhead Culture With Its Latest Pop-Up

In New York’s Chelsea neighborhood earlier this month, an unassuming building recently played host to a crowd of sneakerheads and VIPs gathered to learn more about the culture of the shoe and customize their own. They were there for Drop Up, the latest pop-up shop from Bleacher Report, which worked with advertisers Twitter, Adidas and…

Dow Jones Media Group Has Changed Its Name to ‘Barron’s Group’

More than two years after Dow Jones Media Group formed to boost a collection of brands’ visibilities to clients and audiences, the group is getting a name change. The group, which includes Barron’s, MarketWatch, Mansion Global, Penta and Financial News, will now be called “Barron’s Group.” “We’ve seen the Barron’s name resonate,” said Almar Latour,…

Strangers Talk About the Stigma, Shame and Anguish of Debt in This Powerful SoFi Video

The heaviest burden of spiraling debt is often that we have to bear the weight alone. Despite modern society’s reliance on student loans, credit cards and other forms of debt, there are many stigmas that cloud conversations around the topic. Just saying the scope of your debt out loud can feel like you’re giving physical…

How Lucidchart’s Animal Explainers Became One of Today’s Most Beloved Ad Campaigns

If your job entails making flowcharts, process maps, org charts or other diagrams, you’ve probably heard of Lucidchart, the collaborative design software. But that still leaves roughly 99 percent of the internet completely unaware of the service. “We think Lucidchart is for everyone,” says creative director Caleb Hepler. “Everyone should be using this, but that’s…

Twitter iOS Users Can Now Easily Switch Between Top Tweets and Latest Tweets

iOS users get first crack at Twitter’s option to toggle between top tweets and the latest tweets. The social network revealed at the end of October that it was testing the feature, and Tuesday, it tweeted that the feature was going live on iOS, with Android to follow soon. In September, Twitter Support announced in…

Let’s Spill Some JWTea This Holiday Season

Let’s Spill Some JWTea This Holiday Season
Let’s Spill Some JWTea This Holiday Season
Let’s Spill Some JWTea This Holiday Season
Let’s Spill Some JWTea This Holiday Season
Let’s Spill Some JWTea This Holiday Season

This year at JWT Canada, we decided to create a stir with our Agency Holiday Card in the form of a drinkable trend report. In 2018, we noticed the phrase “spilling the tea” being used more frequently to describe when someone gives you the lowdown on the hottest gossip or trends. So we decided to wrap-up the year by warming our clients up with our take on the year’s most important trends and what they mean for our industry. Trends we explored included: the power of Sonic Branding, 3D Art and its influence on social media, the redefining of motherhood, online retailers investing in bricks and mortar, the refresh of the royal family, the new masculine ideal, the legalization of cannabis, and the celebration of diversity and representation. With these 8 hot trends and 8 corresponding flavors to choose from, every JWTea recipient can now raise a cup to a bright and knowledgeable 2019.

Top 100 Toys Trends in 2018 – From Bluetooth-Connected Fidget Cubes to Cardboard Gaming Kits (TOPLIST)

(TrendHunter.com) Toys have evolved far beyond simple building blocks and figurines and this list of 2018 toy trends showcases how technology, education, and innovation are rapidly disrupting the toys children and…

5 Brands That Actually Did Some Good in 2018

Around this time of year, we start making resolutions to be better people–be it by drinking more water, learning a new skill, connecting with lost friends, or promising not to swear quite as often. Our hope is that these personal pacts will make us healthier, stronger, savvier, or happier and we’ll ultimately lead more fulfilling…

Delamaison: Apartment Stores

Media
Delamaison

Advertising Agency:Publicis Conseil, Paris, France
Production Company:Prodigious
Executive Creative Director:Elie Trotignon
Associate Creative Director:Robert Aquadro
Senior Creatives:Tobias Fant, Fredrik Junge
Art Director:Truc Trinh
Copywriter:Justine Dupont
Strategic Planner:Philippe Martin Davies
Managing Director:Jean-Guy Saulou
Executive Director:Olga Papikian
Account Director:Cécile Mendez