O SBT apostou no IGTV como plataforma para a divulgação de seu especial de Natal. A emissora lançou a série “#CiladasDeNatal” em parceria com o Instagram – e ela já está disponível no IGTV do @sbtonline. Com Maisa, Larissa Manoela e Flavia Pavanelli, o programa foca no público jovem e retrata situações engraçadas e comuns …
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The Monty Python-esque murder mystery farce, which was a hit on Broadway, will close in January. But the show will go on.
As he wheels around the halls of an agency office (saying “Salut!”), other employees turn the other way, while one shouts, “Marcel, you suck!”
At one moment, someone tries to put him in a closet as he protests that he is not a broom. He gives himself a bathroom pep talk (“You can do this, Marcel, you can do this!”)
The video seems to acknowledge hesitation from the inside, as Marcel asks, “Why create me if no one wants me?”
ABC reality competition juggernaut The Bachelor was the most social television series in 2018 in terms of average interactions per episode on Facebook and Twitter, according to the year-end wrap-up from Nielsen Social Content Ratings. Here is a look at the top three in every category analyzed by Nielsen Social Content Ratings. The complete lists…
It was with some surprise that we learned of the insolvency of Blippar, a much-heralded startup whose primary idea was to use mobile phone augmented reality to bring objects and physical advertising to life in novel and fun ways. To do this, users simply had to see an advert, such as a billboard, that was…
The submissions keep coming in, so we’re going to keep highlighting the most interesting holiday cards of 2018. You can find the rest of the roundup here. Stay tuned for part three. &Barr — “40 for More” Orlando agency &Barr made the most inexpensive card possible to send to clients, for a good reason. The…
Science evolves and so does people’s perception of HIV and HIV positive people. Still, it is necessary to always remember the basics. Through a minimal design and copy, we wanted our concept to have a sense of urgency to generate condom awareness.
College football seemingly expands its slate of bowl games each year. There are 41 this season alone. And most of those bowl games have sponsors looking to catch the attention of college football fans. Even the lesser marquee bowl games like Mitsubishi Motors Las Vegas Bowl registered ratings (2.25) nearly as high Game 7 of…
Facebook users were mixing it up in November, as cocktail shakers were one of Facebook IQ’s Topics to Watch for the month. Cocktail shakers and related topics bar spoon, bartender, cocktail, cocktail strainer, lime, mojitos, muddler, non-alcoholic beverage, Pampered Chef and vodka saw conversation grow 3.2 times compared with November 2017 and 0.9 times versus…
In an age where it feels like everyone is fed up with public transportation and traffic, other first and last mile options like skateboards and scooters are seeing new life. Take Boosted Board, an electric skateboard company founded in 2012 that just raised $60 million in a Series B round led by Khosla Ventures and…
Asking an agency to pick its favorite 2018 work from its own catalog is a pretty easy task. Slightly more daunting, however, is asking one to select the best ads or campaigns other agencies created throughout the year. There are thousands to choose from and, in 2018, there was a wide range of opinion on…
Mobile attribution and data analytics company AppsFlyer released its Global App Market Forecasts report, which provided predictions related to application install advertising spend and non-organic installs. AppsFlyer said its results “primarily” came from its own data. It analyzed 35 billion app installations, $10 billion in ad spend and 70,000 apps before making these predictions. Overall,…
We’re deep into the mechanisms of digital transformation. Retailers are gradually migrating to more automated customer experiences, there’s an app for everything and algorithms rule advertising even when it comes to the influencers who’ve most recently challenged the value proposition of traditional advertising. With AI, automation, algorithms and big tech making instrumental changes to how…
The New York Times reported on Tuesday that Facebook gave its partners access to more personal information of its users than the company had previously disclosed, including friends’ lists, contact information and the contents of users’ private messages. In another report on Wednesday, BuzzFeed News reported that Facebook was collecting sensitive user data from Facebook-compatible…
Social networks turned their attention to Bangladesh this week, as both Facebook and Twitter announced the removal of pages and accounts engaging in what both companies called coordinated behavior in that country. Facebook head of cybersecurity policy Nathaniel Gleicher revealed in a Newsroom post that a tip from a threat intelligence company Facebook works with,…
Skyrocketing growth of streaming audiences has spurred an insatiable desire for advertising on these platforms. Having spent most of the year on the front lines meeting with hundreds of local agencies and ad buyers, here’s my assessment on the lessons learned in the connected TV (CTV) advertising market for 2018. The fourth quarter saw the…
The agency space was all about the art of the deal.
Forsman & Bodenfors
The Kirshenbaum Bond Senecal & Partners name vanished when the MDC Partners company merged with sibling Forsman & Bodenfors in mid-September, taking on the Swedish shop’s name.
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