Hasta La Creative!

New Apple feature unites Elvis impersonators around the world in a film shot by Dougal Wilson.

Unilever turned to an insider with digital savvy as its next chief executive officer, naming personal-care head Alan Jope to succeed Paul Polman.

The world’s second-biggest marketing spender opted for a safe pair of hands rather than an outside change agent after a shareholder revolt torpedoed the departing boss’s plan to consolidate Unilever’s headquarters in the Netherlands. Jope’s appointment follows a search of more than a year that looked at internal and external candidates.

Jope, 54, runs Unilever’s largest division personal care which also has been the focus of most of the company’s acquisition dollars over the past 10 years under Polman, including the addition of Alberto-Culver Co. The incoming CEO is a Unilever lifer who previously oversaw the compay’s business in China and Russia and its personal-care business in the U.S., where he led the launch of Axe in 2002. He also once appeared alongside Donald Trump on “The Apprentice” in 2004.

Continue reading at AdAge.com

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Walmart calls itself “America’s best toy shop” in its latest exuberant seasonal spot. Toyota tugs at heartstrings in a commercial that tells the story of a soldier who returns home just in time for the holidays. And Target wants you to know that you can get 10 percent off Target gift cards this Sunday only.

Continue reading at AdAge.com

Carat has hired Sean Healy, the global head of communications planning at Zenith, to fill in the role of chief strategy officer. Healy will take over the position on Dec. 3 from Sanjay Nazerali, who was promoted to global chief strategy and development officer of Dentsu x. His appointment marks the first global leadership hire…

Department store Bloomingdale’s has been a New York institution for 157 years (starting out with hoop skirts, which were all the rage in the 19th century) evolving into something of a cultural icon, favored by an elite clientele including First Ladies Jacqueline Kennedy, Lady Bird Johnson and Betty Ford. It’s also the site where Jackie…

Believe it or not, Gen Z is entering its prime working years. The 13- to 24-year-old cohort’s spending power is estimated at somewhere between $29 billion and $143 billion, easily eclipsing that of the millennial generation. But marketers trying to make Gen Z grab their wallets can’t default to the marketing tactics that worked with…

Quando eleito presidente dos Estados Unidos nas últimas eleições para o cargo, Donald Trump cumpriu sua promessa de que retiraria o país do acordo climático de Paris, tratado que previa a cooperação internacional de diferentes países para buscar reduzir a temperatura do globo à partir da redução das emissões de carbono. Desde então, o atual …

O post “Afogaram” uma estátua de Trump em protesto à ausência dos Estados Unidos no acordo de Paris apareceu primeiro em B9.

Pornografia é o tipo de coisa que geralmente se acredita que é consumido em ambientes privados, como em casa ou no máximo no quarto do hotel, mas aparentemente há quem goste de se excitar em ambientes públicos como por exemplo o café da esquina. A situação parece ser tão recorrente que o Starbucks decidiu à …

O post Starbucks vai bloquear sites pornôs de seu Wi-Fi à partir de 2019 apareceu primeiro em B9.