Nov
30
Ian Bradley joins Framestore as Design Director
Posted in: Uncategorized
announcement
Framestore is pleased to announce the hiring of Design Director Ian Bradley, who will be based out of the company’s New York office.
Nov
30
SOUTH Music and Sound Design Widens Talent Pool with Creative Director Matt Drenik
Posted in: Uncategorized
announcement
SOUTH Music and Sound Design bolsters its capabilities with the arrival of artist/composer/producer Matt Drenik.
Nov
30
Google vai expandir cursos de programação para todas as 120 mil bibliotecas dos Estados Unidos
Posted in: Uncategorized
O Google em parceria com a American Library Association está expandindo seu projeto Grow with Google para todas as bibliotecas dos Estados Unidos. Com a ampliação do programa Libraries Ready to Code, as bibliotecas contarão com um curso online para ensinar programação às crianças. O projeto começou em junho passado, com programas pilotos em 30 bibliotecas nos Estados Unidos. A ideia …
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Nov
30
Facebook, Instagram e Twitter limitam acesso a dados de startup que usa IA para verificar antecedentes de babás
Posted in: Uncategorized
Na semana passada, o The Washington Post fez um relatório destrinchando sobre a Predictim, startup californiana que utiliza inteligência artificial para avaliar e ranquear babás. O modus operandi da empresa não foi bem recebido e, como resultado, algumas redes sociais decidiram tomar medidas que afetarão diretamente o serviço da Predictim. O Facebook, o Instagram e o Twitter entraram com uma ação …
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Nov
30
Adidas e EA Sports lançam versões físicas dos uniformes inéditos do “FIFA 19”
Posted in: Uncategorized
A Adidas e a EA Sports criaram uma linha exclusiva de uniformes para quatro dos maiores clubes europeus: Real Madrid, FC Bayern, Juventus e Manchester United. Apresentados hoje, os uniformes estrearam no novo “FIFA 2019”. Para o novo uniforme do Real Madrid, apesar do design digital arrojado, as tradições da equipe foram mantidas num azul escuro …
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Nov
30
“Roma” é escolhido melhor filme do ano pelo círculo de críticos de Nova York
Posted in: Uncategorized
A temporada de premiações de fim de ano está apenas começando, mas suas engrenagens já estão em pleno movimento para determinar quem pode ou não sonhar com a tão glorificada estatueta do Oscar. Depois do National Board of Review, agora foi a vez do New York Film Critics Circle (NYFCC) – entidade que reúne os principais críticos …
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Nov
30
Roladin: The 2018 Sufganiyot Collection – Black
Posted in: Uncategorized
It’s Hanukkah time! Roladin the leading Bakery & Patisserie in Israel launch the 2018 Sufganiyot Collection with a new campaign.
Sufganiyot is a Jewish doughnut and it’s a traditional food/dessert eaten at Hanukkah the “Jewish Christmas.”
Nov
30
Mic, a News Site for Millennials, Lays Off Most of Its Staff
Posted in: UncategorizedThe seven-year-old company had relied too heavily on a partnership with Facebook, two employees said.
Nov
30
Yahoo News Defends Controversial Campaign Featuring ‘Polarizing’ Issues
Posted in: UncategorizedYahoo News stands by an ad it released after backlash over the language it used. The ad has a barrier with one wall that says “immigrants enrich us” in blue and another that says “immigrants endanger us” in red. The tagline is “See all sides.” The ad is seemingly part of the “See All Sides”…
Nov
30
“Roma” é escolhido melhor filme do ano pelo círculo de críticos de Nova York
Posted in: Uncategorized
A temporada de premiações de fim de ano está apenas começando, mas suas engrenagens já estão em pleno movimento para determinar quem pode ou não sonhar com a tão glorificada estatueta do Oscar. Depois do National Board of Review, agora foi a vez do New York Film Critics Circle (NYFCC) – entidade que reúne os principais críticos …
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Nov
30
Braincast 297 – Como o Spotify Abriu Nossos Horizontes Musicais
Posted in: Uncategorized
Um recente estudo da Stanford Graduate School of Business afirma que a introdução do streaming só potencializou as oportunidades de descoberta musicais por parte do público. Um dos autores do texto, o professor e pesquisador Bart J. Bronnenberg afirma que a suposta liberdade oferecida por serviços de assinatura como o Spotify e o Apple Music …
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Nov
30
Clube de Criação: Re-reborn
Posted in: UncategorizedIntegrated
Clube de Criação
Technology and creativity evolve at a dizzying pace. So how to promote the Brazilian Creative Club Festival – the biggest event in Brazilian advertising, done by Brazilian Creative Club, a non-profit organization – in a way that is truly new? With an idea that changes like the world: every second. Using an exclusive algorithm, we created a campaign that was mutable in all its aspects: logo, tagline, colors and typography. A campaign that never repeated itself. The result was 9 different posters: each version of them could be seen only once. As they were living and mutating, the posters were digital-only: they were never printed or shown in a static way to the audience. Each one had its individual link, so the algorithm could work in real time. And we also replaced traditional media by an innovative one. The mutating posters were turned into guerrilla projections in dozens of different sizes on places that are often visited by our target audience: agency professionals, producers, students, and artists.
Advertising Agency:FCB, Sao Paulo, Brazil
Film Studio:Saigon
Post Production Company:Bleach
Music:Vocoder
Sound Company:Vocoder
Projections:On Projeções
Chief Creative Officer:Joanna Monteiro
Executive Creative Director:Fabio Simoes
Creative Director:Romero Cavalcanti
Art Directors:Rafael Beretta, Juliana Utsch, Yan Esteves
Copywriters:Sofia Calvit, Nikola Salim
Art Assistant:Pevê Azevedo
Executive Account Director:Elton Longhi
Account Director:Pedro Fuhrer
Account Supervisor:Vanessa Hannud
Account Executive:Isabel Lunardelli
Media Vp:Fábio Freitas
Media Director:Vinicius Loschiavo
Project Manager:Suelen Mariano
Producer TVs:Ricardo Magozo, Pedro Lazzuri
Producer Assistants:Mariana Golpian, Natasha Zaminiani, Daniela Fonseca, Camila Galdêncio
Producer Manager:João Albertini
Technology and Project Director:Marcio Bueno
Creative Technologyst:Victor Odo
Editors:Rodrigo Resende, Eduardo Dória
Nov
30
March For Our Lives: Price on Our Lives
Posted in: UncategorizedDirect Marketing
March For Our Lives
Advertising Agency:McCann, New York, USA
President:Devika Bulchandani
Chief Creative Officers:Sean Bryan, Tom Murphy
Executive Creative Directors:Susan Young, Daniela Vojta
Acd:Lucas Shanks, William Montgomery
Copywriter:Lucas Shanks
Art Director:William Montgomery, Andre De Castro
Chief Production Officer:Nathy Aviram
Lead Producer:Gabrielle Levy
Executive ProducerInnovation:Christine Lane
Senior Producer:Chance Bassett
Social Media Coordinator:Sarah Chadwick
Nov
30
Roladin: The 2018 Sufganiyot Collection
Posted in: UncategorizedPrint
Roladin
It’s Hanukkah time! Roladin the leading Bakery & Patisserie in Israel launch the 2018 Sufganiyot Collection with a new campaign.
Sufganiyot is a Jewish doughnut and it’s a traditional food/dessert eaten at Hanukkah the “Jewish Christmas.”
Advertising Agency:M&C Saatchi, Tel-Aviv, Israel
Chief Creative Officer:Tzur Golan
Copywriter:Shahar Fux
Art Director:Ben Keil
Group Account Director:Idit Zemmer
Account Director:Ori Krasner
Photographer:Miri Davidovitz
Production Company:Meyuhas
Nov
30
Libresse: Viva la Vulva
Posted in: Uncategorized
Film
Libresse
Advertising Agency:AMV BBDO, London, United Kingdom
Nov
30
Cambridge Analytica knew how you'd vote if you wore Wrangler
Posted in: Uncategorized
The whistle-blower behind the Cambridge Analytica revelations said the now-defunct data-fresearch firm used the fashion preferences of Facebook users to help develop the algorithms needed to target them with political messaging.
Sharing examples of the anonymized data for the first time, originally collected and used by Cambridge Analytica, Christopher Wylie said people who displayed an interest in Abercrombie & Fitch tended on average to be less cautious and more liberal, and individuals who liked Wrangler were usually more conservative and more keen on “orderliness.”
In another set of data, Wylie said it showed that individuals seen to be engaged with Vogue magazine and Macy’s were on average more liberal and extroverted, which helped Cambridge Analytica focus its micro-targeting of political messaging.
Nov
30
WPP's addiction to cost reduction needs to change
Posted in: Uncategorized
Does anyone seriously believe that the WPP-led mergers of VML with Y&R (creating the eyesore VMLY&R) and of Wunderman with J. Walter Thompson (now Wunderman Thompson) are strategic moves that will restore WPP’s growth, profitability and share price performance? These mergers are mostly a continuation of the agency cost-reduction activities practiced by WPP since 1986, when it bought the underperforming J. Walter Thompson.
Mark Read inherited a difficult situation after the departure of Martin Sorrell. WPP’s growth and profitability had already sagged in 2017 and 2018, causing a serious decline in its share price. It’s understandable that Read needed some “quick hits” to fix his profit problem. Agency mergers to cut overhead and senior management costs must have seemed obvious, and they could be disguised to look “strategic.”
However, these mergers / cost reductions focus on the wrong problem. What’s really killing agencies and holding companies is the declining level of agency fees and billing rates, and the uncontrolled growth of agency workloads. These are “price problems” rather than “cost problems,” and they are not currently being addressed by agency CEOs.
Nov
30
Roladin: The 2018 Sufganiyot Collection – Black
Posted in: Uncategorized
It’s Hanukkah time! Roladin the leading Bakery & Patisserie in Israel launch the 2018 Sufganiyot Collection with a new campaign.
Sufganiyot is a Jewish doughnut and it’s a traditional food/dessert eaten at Hanukkah the “Jewish Christmas.”
Nov
30
Roladin: The 2018 Sufganiyot Collection – Pink
Posted in: Uncategorized
It’s Hanukkah time! Roladin the leading Bakery & Patisserie in Israel launch the 2018 Sufganiyot Collection with a new campaign.
Sufganiyot is a Jewish doughnut and it’s a traditional food/dessert eaten at Hanukkah the “Jewish Christmas.”
Nov
30
Chivas Regal: Complainers vs. Entrepreneurs
Posted in: Uncategorized
Join people of action
Social entrepreneurship is so unfamiliar in Bulgaria that even many entrepreneurs do not realize that they are in fact social entrepreneurs because their businesses not only initiate change, but also solve real social problems.
That doesn’t mean those social problems don’t exist in Bulgaria. On the contrary, a big part of Bulgarian people see and complain about them constantly.
Unfortunately all they do is complain and never actually do anything.
So how do we raise awareness about Chivas Venture – a social entrepreneurship competition, in Bulgaria – the Land of Complaints? Since whining is so wide spread it has turned into a constant annoying soundtrack of Bulgarian life. So we put it in a song and set it against Chivas Venture finalists and their projects, which are already creating change in Bulgaria.
Bottom line, yes, it is easier to complain, but big things only happen when people act. And what a better first step towards Change than singing about it.
Who's in charge here?
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.