Did you know that Twitter allows you to prevent people from being able to tag you in the photos they share to the social network? Our guide will show you how this works. Note: These screenshots were captured in the Twitter application on iOS. Step 1: Tap your profile picture in the top-left corner of…
As the dust settles on the 2018 midterm elections, a few things have come into focus. One is that while this was maybe not a fully blue wave (depends on which historical perspective you use as a benchmark), the Democrats harnessed voter anger against the current administration into a solid win by capturing the House…
When it comes to growth funding, the difference between Europe and America comes in sharp relief. The glaring lack of venture capital culture on the old continent has driven American investors to pour large amounts into a host of European startups, reaping the benefits of their success down the road. This year alone, French mobile…
Financial models aren’t exactly the sexy side of the business, and I agree with this. As agencies today are striving to build their version of the agency of the future, it’s not uncommon to hear about creativity, consulting, technology and even delivery. But no one talks about what it means for the financial model. Like…
The short documentary opens with the heartbreaking viral video, filmed by the International Animal Rescue, of an orangutan desperately, and unsuccessfully, trying to fight off an excavator for the palm oil industry as it tears down his home. The film is only part of a recent campaign from FCB&FiRe, the FCB network’s Latin alliance in…
A Apple caprichou nos detalhes e easter eggs de seu comercial para o Natal 2018. O vídeo de “Share Your Gifts”, feito com uma combinação de bonecos miniaturas e animação digital, já é considerado o anúncio de Natal mais ambicioso da marca até hoje, e pede por mais de uma visualização para pegar todos os detalhes. …
O post Comercial de Natal da Apple incentiva pessoas criativas a compartilharem suas ideias sem medo apareceu primeiro em B9.
Segundo o Year In Fashion Report, novo relatório produzido pela plataforma de pesquisa sobre moda global Lyst, a Supreme recebeu o título de “logotipo mais poderoso da indústria da moda”. O relatório é criado com base em análises que abrangem 100 milhões de pesquisas feitas com 80 milhões de compradores para determinar as tendências e empresas que têm …
O post Logo da Supreme é eleito o “mais poderoso” da moda apareceu primeiro em B9.
Media, PR
Harman Kardon
When buying a new car the sound system isn’t always top of mind. To change that we set up a test drive out of the ordinary, and took 4 500 drivers on a sound adventure through one of the world’s most vibrant cities – Madrid. The co-branded test-drive activity by Volvo Cars & Harman Kardon was created with trigger points across the city. Each trigger point with it’s own story to tell. When a car passed one of them, sounds tailor made for that specific place were activated in the sound system. To create a unique sound experience we had to use reliable and seamless technology which would work every day under 8 weeks in 50 different cars without almost no maintenance and which would not compromise the interior design of the car with cables or ugly boxes. The solution was to create a GPS based app which would connect via Bluetooth to the surround system of the car. The device running the app was completely hidden in the trunk of the car, no wires, no nothing visible, just magic sound. Triggered by the cars GPS location we played multi-layered sound experiences which were produced, mixed and optimized for the surround system inside the car, so that the front and back row got the best sound quality possible. Depending where the car was in Madrid we played different soundtracks and based on famous places in the city we overlaid the soundtrack with ambient sounds and voice overs explaining the advantages of the Harman Kardon sound system. The end result was a magic sound experience in the city of Madrid. For example, when approaching Plaza de Colon, the historic town square that celebrates Christopher Columbus, the bass kicked in and Columbus’s famous voyages of discovery were brought to life by the mighty roar of the ocean. So while exploring Madrid, the drivers could just sit back and enjoy the soundtrack of a very special and memorable test drive.
Advertising Agency:Stendahls, Sweden
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| THE ORIGINAL? Nike “Give yourself to the run” – 2015 Watch the TV Commercial (You Tube) Source : CampaignBrief, The Next Gag Agency : Wieden + Kennedy Shanghai (China) |
LESS ORIGINAL Intersport “la plus belle des rencontres” – 2018 Watch the TV Commercial (You Tube) Source : PackshotMag Agency : Marystone Paris (France) |
Category: Beyond Madison Avenue
Summary: Heading into the busy holiday shopping season, retail brands need to understand every step of the customer journey along the path to purchase.
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Glamour, long a mainstay in Cond Nast’s magazine business, will end regular print publication to focus on digital. And while there will be special issues occasionally, this means another title is basically turning the page on print. The New York Times writes that Glamour still has about 2.2 million paid subscribers, but the move is “part of a general belt-tightening at Cond Nast, a company that was known for its lavish offices and generous pay packages back when its publications were so stuffed with ads that readers had trouble finding the articles.”
The Television Academy has elected president of RadicalMedia Frank Scherma as its chairman and CEO. Scherma succeeds Hayma Washington and begins his two-year term Jan. 1, 2019. His career with Radical has included winning Emmys, an Academy Award, a Golden Globe, Grammys, Webbys, The Smithsonian Cooper-Hewitt National Design Award for Communication Design and two Palme d’Ors at the Cannes Lions International Advertising Festival. He has also served on the Creative Arts Emmy Awards Show Committee, Membership Committee, Governors Award Selection Committee, Digital Strategy Committee and on the Television Academy Foundation’s Board of Directors among other positions.
Nando’s has appointed Karmarama as its new advertising agency after a competitive pitch.
(TrendHunter.com) For active friends or family, these gifts for joggers will be enough to motivate and push performance to the next level. There are some exceptional examples on this list that go beyond the expected…
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