To introduce Stash – an investment app to a younger audience, we quickly realized that the word “Invest” posed a challenge. With this campaign, we show them how they already invest in companies, so why not invest in them?
To introduce Stash – an investment app to a younger audience, we quickly realized that the word “Invest” posed a challenge. With this campaign, we show them how they already invest in companies, so why not invest in them?
To introduce Stash – an investment app to a younger audience, we quickly realized that the word “Invest” posed a challenge. With this campaign, we show them how they already invest in companies, so why not invest in them?
The AI that wrote Lexus’ recent ad tells the real story of what happened.
Appointment follows recent promotion of Kate Howe to chair.
(TrendHunter.com) Prefabricated modular units have proven to be extremely convenience-focused, cost-effective and planet-conscious. Now, James Whitaker — the London-based architect behind the stacked shipping…
In promising news for marketers continuing to chase video views, the number of adults streaming video has increased in recent years, according to a new report from the Video Advertising Bureau. The report, entitled “Linear TV and OTT: Living Together in Harmony,” found that most adults (90 percent) aged 25 to 34 streamed videos, an…
Six months after Nielsen teamed up with CBS on a dynamic ad insertion (DAI) test program for live, linear national TV shows, the company is expanding the pilot by bringing A+E Networks on board as well. Nielsen is also adding semiconductor company MediaTek, which it said powers more than half of all smart TVs, to…
It’s that time of year again–the Super Bowl is upon us. And that means that once again, it’s time for Adweek’s Super Bowl LIII Ad Tracker, your go-to spot for all things advertising in the build-up to the Big Game. We’ll be updating the tracker with all the news you need to know about the…
Paul Polman, CEO of Unilever, will retire at the end of the year after over 10 years with the company. The company’s current president of beauty and personal care, Alan Jope, will take over Polman’s position beginning Jan. 1, 2019. “It has been an honor to lead Unilever over the last 10 years,” Polman said…
A nova campanha de posicionamento do Bob’s, convida todos a quebrarem regras e padrões, do jeito que cada um quiser. No vídeo criado pela NBS, vemos o julgamento das pessoas quando alguém quebra os padrões estabelecidos pela sociedade, seja com uma mulher que não deseja ser mãe, uma mulher negra que não alisa o cabelo …
O post Novo posicionamento do Bob’s convida todos a não se importarem com padrões apareceu primeiro em B9.
Foi em março de 2017 que a escultora Kristen Visbal colocou no meio do distrito de Wall Street, em Nova York, e perante a célebre estátua do “touro enfurecido” a figura de uma pequena garotinha destemida que parecia encarar sem nenhum medo a gigantesca besta que simboliza a força enraivecida da região financeira da cidade. …
O post “Fearless Girl” se muda de Wall Street apareceu primeiro em B9.
A Adobe está disponibilizando no Adobe Stock uma série de renderizações fotorrealistas de alta qualidade de 28 obras de arte, com curadoria feita pelo museu holandês Rijksmuseum e que pode ser usada em seus projetos do Adobe Dimension CC. O projeto em parceria com o museu busca integrar as artes ao mundo 3D. Segundo a Adobe, “Ao oferecer esses recursos gratuitamente …
O post Adobe lança parceria com museu holandês e disponibiliza renderizações de obras de arte apareceu primeiro em B9.
Content provided by IBM with Insider Studios.
In the summer of 1956, 10 scientists and mathematicians gathered at New Hampshire’s Dartmouth College to brainstorm a new concept Assistant Professor John McCarthy called “artificial intelligence.” According to the original proposal for the research project, McCarthyalong with fellow organizers from Harvard, Bell Labs and IBMwanted to explore the idea of programming machines to use language and solve problems for humans while improving over time.
It would be years before these lofty objectives were met, but the summer workshop is credited with launching the field of artificial intelligence (AI). Sixty years later, cognitive scientists, data analysts, UX designers and countless others are doing everything those pioneering scientists hoped forand more. With deep learning, companies can make extraordinary progress in industries ranging from cybersecurity to marketing. It’s just a matter of knowing where to start.
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In October of 2015, when Julio Bruno took over as the chief executive at Time Out Group, the global events and culture publisher was taking on heavy losses. As a city-based publication that listed events and ran restaurant reviews, Time Out had been undone by Google and online guides. But Bruno, an executive who had held senior positions at Diageo and TripAdvisor, saw an opportunity.
“It was a personal decision,” he says in this episode of the Ad Lib podcast. “I courted them. I talked to them about what I thought was a very strong brand with challenges.”
An MDC Partners shareholder pushing for a board shakeup has gone public with its dissatisfaction with the holding company, which is currently searching for a new CEO and exploring a possible sale.
In an SEC filing Wednesday afternoon, FrontFour Capital which says it owns 5.1 percent of the holding company revealed that it had initiated private conversations with MDC’s board in August to replace CEO Scott Kauffman “with a candidate better suited to leverage the strength” of its agencies and to grow its market share in certain industries. According to the filing, “shortly thereafter, the board hastily announced Mr. Kauffman’s intention to resign as CEO by December 31, 2018 without having commenced a search for his replacement, and then announced the launch of a strategic review process a week later.”
The filing says that FrontFour has “stressed the importance of shareholder representation” on the board to better align its perspectives with that of MDC’s shareholders “particularly at this critical juncture.” FrontFour claims MDC’s board has rejected its requests.
Honda Civic was always a family car for people who appreciate driving. This is for all parents who loves the drive.
Print for Christmas campaign of Haagen Dazs, featuring the new limited edition flavour tiramisu speculoos.
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