Oct
15
Prada: Priorities of Love
Posted in: Uncategorized
Oct
15
From the Model T to the 'Peanuts' gang, a look back at Ford's WPP relationship
Posted in: Uncategorized
Ford Motor Co.’s surprising move last week to replace WWP with Omnicom’s BBDO as its lead global creative agency upends a relationship that began 75 years ago.
At that time, Ford’s agency was J. Walter Thompson and Henry Ford still was running the automaker. WPP and its predecessor produced such memorable taglines as “There’s a Ford in your future,” “Ford has a better idea,” “Built Ford tough” and, of course, “Have you driven a Ford … lately?”
In the automaker’s early days, Henry Ford employed J. Walter Thompson to sell Model T’s, but they parted ways after just two years. Three decades later, as Ford began planning for his company to resume full production after World War II, he was reassured that a big ad agency wouldn’t cost more than a small one. He declared, “Well, we might as well have a big one.”
Oct
15
Watch the newest ads on TV from Citi, Honda, State Farm and more
Posted in: Uncategorized
Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time over the weekend.
A few highlights: Green Bay Packers quarterback Aaron Rodgers stars in another one of a series of State Farm commercials that feature battling insurance agents (who battle over Rodgers). Citi highlights its support of Junior Achievement, the nonprofit organization that teaches entrepreneurial and leadership skills to young people. And Honda wants you to know that the new 2019 Insight hybrid has earned a 51-MPG city rating.
Oct
15
Adobe Photoshop is coming to Apple's iPad in mobile-app push
Posted in: Uncategorized
Adobe unveiled a new generation of Photoshop that will be available on Apple’s iPad for the first time, signaling an acceleration in the software maker’s drive to boost sales with more mobile applications.
Photoshop CC will be available to customers in 2019, the San Jose, California-based company said in a statement Monday.
The announcement is the culmination of Adobe’s long-held goal to bring its iconic image-editing program to mobile devices. Adobe has been on a multiyear journey to modernize its dominant creative media software, after shifting all of its apps to the cloud in 2012. With Photoshop CC, Adobe has stepped up its multi-device strategy to capture creative professionals and hobbyists who enjoy working on touchscreens.
Oct
15
The NFL Places Its Advertising Business in Review After 10 Years With Grey
Posted in: UncategorizedThe National Football League is in the market for a new agency partner. Just over a month after naming former Activision Blizzard top marketer and 2013 Adweek Brand Genius Tim Ellis as its new CMO, the NFL issued both an RFI and an RFP regarding its overall marketing business, according to several parties with direct…
Oct
15
Com campanha “A Força de Florescer”, Grendha incentiva mulheres a fazerem mamografia com frequência
Posted in: Uncategorized
A Grendha, marca de sandálias do Grupo Grendene, está divulgando “A Força de Florescer”, sua campanha especial para o Outubro Rosa, e que incentiva as mulheres a fazerem o exame de mamografia com mais frequência. Por meio de vídeos motivadores, “A Força de Florescer” traz como protagonistas mulheres reais que enfrentaram o câncer de mama e hoje …
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Oct
15
Central de Atendimento à Mulher: Harassment at the Workplace
Posted in: Uncategorized
Some people keep watching abuses against women as if they were Netflix and TV Series – on a passive position – without reporting them. It’s time we ask if people are going to take a stand, do something and report the cases of violence against women or just continue watching. Ad created for Brazil’s Women’s Service Center telling people not to omit themselves in cases of violence and “Call 180”.
Oct
15
2K Sports: Never Say Never
Posted in: Uncategorized
Advertising agency barrettSF concludes its multimedia marketing campaign with a video showcasing prolific WWE® Superstars to launch this year’s release in the popular WWE® 2K video game franchise. WWE® 2K19 released October 9 for the PlayStation®4 computer entertainment system, Xbox One family of devices including the Xbox One X, and Windows PC.
The theme of the campaign – “Never Say Never” – is brought to life in the ad through the backstories of the featured WWE Superstars, highlighting their improbable individual journeys to WWE stardom.
The commercial is the last in a series of four, all of which are tied together with the “Never Say Never” theme. The prior three ads showcased WWE Superstars “Rowdy” Ronda Rousey and Daniel Bryan, as well as former WWE Champion Rey Mysterio. But, in this final chapter of the campaign, a broad array of WWE Superstars are on prominent display.
From an unlikely ascension of the shorter-statured Rey Mysterio in a land of giants, to former reality star The Miz’s crossover success, to the redemption story of WWE 2K19 cover Superstar AJ Styles, the campaign highlights how each WWE Superstar overcame the odds in visually distinctive ways.
The ad broke on October 1 and will air globally on broadcast, as well as on a variety of digital and social platforms.
“There’s no instruction manual for how to make it in WWE, and ultimately WWE 2K19,” said Todd Eisner, creative director at barrettSF. “Every WWE Superstar’s story is different, yet each has one thing in common – they were all told they’d never make it. It’s fun to celebrate those who make their dreams come true, especially when the dream is as wild as becoming a WWE Superstar.”
barrettSF began its relationship with 2K for the launch of WWE® 2K15 in 2014, making this their fifth year of campaign partnership.
Oct
15
2K Sports: Rey Mysterio
Posted in: Uncategorized
Advertising agency barrettSF concludes its multimedia marketing campaign with a video showcasing prolific WWE® Superstars to launch this year’s release in the popular WWE® 2K video game franchise. WWE® 2K19 released October 9 for the PlayStation®4 computer entertainment system, Xbox One family of devices including the Xbox One X, and Windows PC.
The theme of the campaign – “Never Say Never” – is brought to life in the ad through the backstories of the featured WWE Superstars, highlighting their improbable individual journeys to WWE stardom.
The commercial is the last in a series of four, all of which are tied together with the “Never Say Never” theme. The prior three ads showcased WWE Superstars “Rowdy” Ronda Rousey and Daniel Bryan, as well as former WWE Champion Rey Mysterio. But, in this final chapter of the campaign, a broad array of WWE Superstars are on prominent display.
From an unlikely ascension of the shorter-statured Rey Mysterio in a land of giants, to former reality star The Miz’s crossover success, to the redemption story of WWE 2K19 cover Superstar AJ Styles, the campaign highlights how each WWE Superstar overcame the odds in visually distinctive ways.
The ad broke on October 1 and will air globally on broadcast, as well as on a variety of digital and social platforms.
“There’s no instruction manual for how to make it in WWE, and ultimately WWE 2K19,” said Todd Eisner, creative director at barrettSF. “Every WWE Superstar’s story is different, yet each has one thing in common – they were all told they’d never make it. It’s fun to celebrate those who make their dreams come true, especially when the dream is as wild as becoming a WWE Superstar.”
barrettSF began its relationship with 2K for the launch of WWE® 2K15 in 2014, making this their fifth year of campaign partnership.
Oct
15
2K Sports: Daniel Bryan
Posted in: Uncategorized
Advertising agency barrettSF concludes its multimedia marketing campaign with a video showcasing prolific WWE® Superstars to launch this year’s release in the popular WWE® 2K video game franchise. WWE® 2K19 released October 9 for the PlayStation®4 computer entertainment system, Xbox One family of devices including the Xbox One X, and Windows PC.
The theme of the campaign – “Never Say Never” – is brought to life in the ad through the backstories of the featured WWE Superstars, highlighting their improbable individual journeys to WWE stardom.
The commercial is the last in a series of four, all of which are tied together with the “Never Say Never” theme. The prior three ads showcased WWE Superstars “Rowdy” Ronda Rousey and Daniel Bryan, as well as former WWE Champion Rey Mysterio. But, in this final chapter of the campaign, a broad array of WWE Superstars are on prominent display.
From an unlikely ascension of the shorter-statured Rey Mysterio in a land of giants, to former reality star The Miz’s crossover success, to the redemption story of WWE 2K19 cover Superstar AJ Styles, the campaign highlights how each WWE Superstar overcame the odds in visually distinctive ways.
The ad broke on October 1 and will air globally on broadcast, as well as on a variety of digital and social platforms.
“There’s no instruction manual for how to make it in WWE, and ultimately WWE 2K19,” said Todd Eisner, creative director at barrettSF. “Every WWE Superstar’s story is different, yet each has one thing in common – they were all told they’d never make it. It’s fun to celebrate those who make their dreams come true, especially when the dream is as wild as becoming a WWE Superstar.”
barrettSF began its relationship with 2K for the launch of WWE® 2K15 in 2014, making this their fifth year of campaign partnership.
Oct
15
R/GA has a new U.S. CCO, Kornafel becomes MD at Chandelier
Posted in: Uncategorized
R/GA announced its new U.S. chief creative officer today. In early December, Tiffany Rolfe joins from Co:Collective, where she was partner and CCO. Previously, she was vp, executive creative director at CP&B and has worked with clients including PepsiCo, Google, American Express, Old Navy, Mini Cooper, Microsoft, YouTube, Puma, IBM and the ACLU. Rolfe replaces Chloe Gottlieb, who left in May for Google and Taras Wayner, who headed to Saatchi & Saatchi New York in July.
Oct
15
NBCU shakes up ad sales division, promotes Laura Molen and Mark Marshall
Posted in: Uncategorized
NBC Universal is rejiggering its ad sales team, handing the day-to-day sales operations to Laura Molen and Mark Marshall.
This will free up Linda Yaccarino, who remains chairman of advertising and partnerships, to focus more on overall strategy and technology development.
Molen and Marshall will both be elevated to the new role of president of advertising and partnerships, reporting to Yaccarino.
Oct
15
5 Considerations to Keep in Mind When Choosing Between Retainer and Deliverable-First
Posted in: UncategorizedThinking hard about those agency retainers? Sure, many brand and agency relations are scoped to deliver a specific set of activities under a set price, defined by a given staffing plan. But have you ever considered a switch, at least with some of your agencies, to a deliverable-first model? Imagine agreeing on not only a…
Oct
15
Tim Hortons Just Surprised Kenya’s Only Hockey Team With the Game of Their Lives
Posted in: UncategorizedKenya may dominate the world when it comes to long-distance running, but ice hockey? That’s not exactly a national sport. So when Canadian coffee and doughnut chain Tim Hortons learned about Kenya’s only hockey team, the Kenya Ice Lions, the brand decided to give 12 of the amateur players an unforgettable trip to the home…
Oct
15
5 Ways Sears Changed Retailing as We Know It
Posted in: UncategorizedThis morning’s announcement that Sears was filing for bankruptcy protection validated predictions retail analysts have been making for some time now that legacy retailers, saddled with mall locations and a dated reputation, ultimately could never compete with nimble, younger entities like Target and, of course, Amazon. Sears said it will close 142 of its stores,…
Oct
15
Central de Atendimento à Mulher: Public Transport Abuse
Posted in: Uncategorized
Some people keep watching abuses against women as if they were Netflix and TV Series – on a passive position – without reporting them. It’s time we ask if people are going to take a stand, do something and report the cases of violence against women or just continue watching. Ad created for Brazil’s Women’s Service Center telling people not to omit themselves in cases of violence and “Call 180”.
Oct
15
nailfungus.ca: Don’t Ignore It, 1
Posted in: Uncategorized
This is a print campaign to raise awareness about nail fungus. This toenail infection is contagious and worsens over time. That’s why it shouldn’t be ignored.
Oct
15
nailfungus.ca: Don’t Ignore It, 2
Posted in: Uncategorized
This is a print campaign to raise awareness about nail fungus. This toenail infection is contagious and worsens over time. That’s why it shouldn’t be ignored.
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