Heineken to produce fan experiences for Formula E

Heinken has forged a partnership with Formula E which will see the beer brand installed as the official partner of electric street racing series ABB FIA Formula E Championship.

SalzburgMilch: Cheese is Art, 2

SalzburgMilch Print Ad - Cheese is Art, 2

These print Ads will pop up in the area of art museums and art galleries.

Best of British brands: Virgin

Leading UK marketers celebrate the most iconic British brands from the past five decades

My campaign: Vicki Maguire on the inappropriate attire that taught her a life-long lesson

‘Fashionistas not required’ was the message given to Vicki Maguire before her very first campaign meeting with a client. It taught her a valuable lesson about being yourself.

My campaign: How I shot the 'Pregnant man'

The baffling bit was the fuss. Questions in Parliament, government furore, headlines all over the world. All because of a bemused-looking pregnant guy, staring out of a Health Education Council poster inviting young men to “be more careful”.

Final answer? Adland takes on Campaign's 50th quiz

Think you know your advertising? At Campaign’s 50th Dean Street shoot, we challenged adland’s luminaries to take part in a special advertising-themed quiz to celebrate our birthday.

SalzburgMilch: Cheese is Art, 2

SalzburgMilch Print Ad - Cheese is Art, 2

These print Ads will pop up in the area of art museums and art galleries.

Orangetheory Invites 300 Million People to Work Out for Free as Daylight Saving Time Ends

For shame, people! You say you have no time to get fit but yet you’re frittering away untold hours binge-watching, Twitter warring and Fortnite playing. Just because you sometimes bust a sweat does not make those active pursuits. And, in short, you lie. Orangetheory, the Florida-based fitness studio, is here to call bullshit on your…

Destination California

“If we are always arriving and departing, it is also true that we are eternally anchored. One’s destination is never a place but rather a new way of looking at things.” -Henry Miller Do people really need to be encouraged to visit the Golden State? I suppose there could be people somewhere in American who […]

The post Destination California appeared first on Adpulp.

YouTube Debuts Targeting Tools to Help Marketers Reach the Growing Legion of Cord Cutters

YouTube is launching targeting tools to better help marketers engage with hard-to-reach audiences, a growing problem for marketers eager to engage with viewers abandoning linear TV in droves. The launch, announced today, will give advertisers the ability to engage audiences watching live TV on YouTube as well as those watching on-demand videos on the video-sharing…

SalzburgMilch: Cheese is Art, 2

SalzburgMilch Print Ad - Cheese is Art, 2

These print Ads will pop up in the area of art museums and art galleries.

Novos cards de Pokémon homenageiam “O Grito” de Edvard Munch

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A Pokémon Company anunciou que, em parceria com o Museu de Arte Metropolitano de Tóquio, criará uma exposição especial dedicada à obra de Edvard Munch. No centro dessa exposição, teremos versões que prestam homenagem à mais famosa obra de Munch, “O Grito”. De acordo com o anúncio oficial, além de estarem presentes na exposição, cada …

O post Novos cards de Pokémon homenageiam “O Grito” de Edvard Munch apareceu primeiro em B9.

Apple doa mil Apple Watches para estudo sobre compulsão alimentar

Apple-Watch

A Apple anunciou a doação de mil de seus Apple Watches para um estudo que pretende descobrir se a compulsão alimentar é causada por causas biológicas ou comportamentais. Segundo a CNBC, a empresa não estará realizando o estudo ou analisando os dados, mas contribuiu para que os pesquisadores da Recovery Record utilizem da tecnologia do …

O post Apple doa mil Apple Watches para estudo sobre compulsão alimentar apareceu primeiro em B9.

Rolls-Royce e Intel fecham parceria para criar navios autônomos

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Carros autônomos já são uma realidade. Na Califórnia, por exemplo, o Estado já autorizou empresas selecionadas a efetuarem testes nas estradas. É questão de tempo para que os veículos autônomos se tornem uma realidade na sociedade, já que diversas empresas já trabalham em diferentes modelos para diferentes cidades e diferentes demandas. A última novidade sobre …

O post Rolls-Royce e Intel fecham parceria para criar navios autônomos apareceu primeiro em B9.

Comercial da SunTrust Foundation te coloca na perspectiva de uma criança com autismo

autism

Um dos vários bancos tradicionais dos Estados Unidos, o SunTrust Banks mantém desde sempre a Suntrust Foundation, organização de educação financeira que ajuda pessoas das mais diferentes condições sociais a atingir suas metas econômicas. Isso inclui, claro, famílias que contam com membros diagnosticados com autismo, um tema que rendeu um comercial muito bonito da entidade pelas …

O post Comercial da SunTrust Foundation te coloca na perspectiva de uma criança com autismo apareceu primeiro em B9.

SalzburgMilch: Cheese is Art, 3

SalzburgMilch Print Ad - Cheese is Art, 3

These print Ads will pop up in the area of art museums and art galleries.

SalzburgMilch: Cheese is Art, 4

SalzburgMilch Print Ad - Cheese is Art, 4

These print Ads will pop up in the area of art museums and art galleries.

Microsoft co-founder Paul Allen dies at 65


Paul Allen, who co-founded Microsoft with Bill Gates and used the fortune he made from the iconic technology company to invest in professional sports teams, cable TV and real estate, has died. He was 65.

Allen died on Monday in Seattle from complications of non-Hodgkin’s lymphoma, according to a statement from Vulcan Inc., his investment firm. Allen’s source for his varied investments and sizable charitable donations was his once-major stake in Redmond, Washington-based Microsoft. He had a net worth of $26.1 billion, according to the Bloomberg Billionaires Index.

He stepped down as an officer of the company in 1983 because he was grappling with Hodgkin’s lymphoma. In 2009 Allen was treated for non-Hodgkin’s lymphoma, which in October 2018 he said had returned.

Continue reading at AdAge.com

AT&T CEO floated CNN sale to ease U.S. concerns on Time Warner


AT&T Chief Executive Officer Randall Stephenson floated the idea of selling CNN when he met with U.S. antitrust officials last year in an attempt to head off a government lawsuit challenging the company’s proposed takeover of Time Warner Inc., according to a deposition.

Stephenson raised the possibility of selling CNN during a November meeting with the Justice Department’s antitrust chief, Makan Delrahim, according to the CEO’s deposition cited by the government in a court filing Thursday. The conversation revealed in the filing clashes with Stephenson’s public statements at the time that he wasn’t willing to sell the news network to resolve U.S. concerns over the Time Warner deal.

Stephenson recounted the exchange during a deposition before the government’s lawsuit seeking to block the deal went to trial. Stephenson has disputed he ever offered to sell CNN to resolve the government’s concerns about the proposed merger.

Continue reading at AdAge.com

Microsoft co-founder Paul Allen dies at 65


Paul Allen, who co-founded Microsoft with Bill Gates and used the fortune he made from the iconic technology company to invest in professional sports teams, cable TV and real estate, has died. He was 65.

Allen died on Monday in Seattle from complications of non-Hodgkin’s lymphoma, according to a statement from Vulcan Inc., his investment firm. Allen’s source for his varied investments and sizable charitable donations was his once-major stake in Redmond, Washington-based Microsoft. He had a net worth of $26.1 billion, according to the Bloomberg Billionaires Index.

He stepped down as an officer of the company in 1983 because he was grappling with Hodgkin’s lymphoma. In 2009 Allen was treated for non-Hodgkin’s lymphoma, which in October 2018 he said had returned.

Continue reading at AdAge.com