Hasta La Creative!

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app.

What people are talking about today: The Boston Red Sox are World Series champs again. Boston beat the Los Angeles Dodgers 5-1 Sunday in Game 5, scoring a fourth World Series victory in 15 years. For what it’s worth, there was a lot of social media griping about Fox Sports running brief ads on part of the screen while the game continued. The tactic isn’t new anymore, but many viewers still find it jarring. Kristin Lemkau, CMO of JPMorgan Chase (and Red Sox fan), weighed in last week on Twitter: “Dear @FOXSports – As both a fan and an advertiser, I very much dislike these in-game ads.” Another complaint Sunday: “These mid-inning ads during an at bat violate the essential drama of baseball.” And here’s an all-caps POV: “BOOO IN GAME ADS IN THE 9TH INNING OF A WORLD SERIES GAME. BOOOOOOO.”

The abridged version

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Feldwick will help the agency and its clients make better use of new tech.

Feldwick will help the agency and its clients make better use of new tech.

When Grey London hired Garry Lace to “give its London agency a profile”, no-one could have guessed how ‘successful’ this strategy would be. John Tylee on “Lacegate” and other stories…

Dave Trott’s big life lesson: the benefits of going against the herd.

Fresh off the stage Friday, after giving one of the more provocative talks at the Association of National Advertisers’ annual “Masters of Marketing” conference, investment banker Terry Kawaja of Luma Partners joined Ad Age to break down why he’s bullish on the direct-to-consumer trend.

“This is one of the biggest changes going on in marketing,” he says, “Despite struggles of traditional marketers to achieve growth, here’s a category of relatively young startups in a relatively short period of time with relatively little capital that are garnering double-digit market share away from category incumbents that have been building brand equity, brand loyalty for decades.”

When pushed on whether some of these direct-to-consumer marketers the more famous of which include the likes of Airbnb, Uber, Casper and Dollar Shave Club are actually profitable, Kawaja says it’s still early. “It takes a while until you get to the profitability, but the key thing is you look at the unit economics and that looks strong,” he says.

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The holidays are around the corner and Allbirds, the trendy shoe startup, is winging in with a new campaign. In its largest marketing effort to date, the direct-to-consumer brand is pushing “Meet Your Shoes,” with quirky new spots that will air on digital and in cinema and an interactive website that taps into fashion trends of sustainability and transparency. The push will run through the holidays.

“We hear all the time how much our customers love that our materials come from nature, so the campaign celebrates this idea in a lighthearted way,” says Julie Channing, chief marketing officer at Allbirds.

She adds that “green” fashion and footwear have long had a reputation as being overly expensive and unattractive. “We’re seeing that start to change, with a growing movement of consumers who care about buying more sustainably made and sourced products without compromise.”

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Like its Canadian counterpart, Ikea U.S. is highlighting diversity in its marketing. In a new 60-second holiday spot, the furniture brand showcases various families that are diverse in both age and ethnicities. “Our holidays don’t all look the samemaybe that’s what makes us great,” a voiceover says.

“Ikea knows the importance of life at home and that the holidays look and feel different for everyone,” said Christine Whitehawk, external communications manager at Ikea U.S., in a statement. The company has four-dozen stores in the U.S.

Ikea worked with Ogilvy New York on the holiday push on creative, and tapped Sweetshop for production.

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Em uma semana de muitos discursos políticos e lançamentos singelos, os destaques de novos trabalhos ficam com o novo álbum da cantora Robyn, “Honey”, e a trilha sonora do filme “Suspira”, composta pelo vocalista do Radiohead, Thom Yorke. Entre as notícias do mundo musical que mais chamaram a nossa atenção, vale ressaltar a turnê toda …

O post As HQs de Hip Hop da Marvel, Caetano Veloso entrevista Roger Waters e outros destaques musicais da semana apareceu primeiro em B9.

Belum lama ini, ASUS baru saja memperkenalkan notebook premium terbaru milik nya dengan nama ZenBook UX331. Asus mengatakan bahwa ini laptop ultra slim ini merupakan ultrabook yang cantik serta elegan yang kini telah dikeluarkan oleh pihak Asus.

Zenbook seri ini merupakan notebook yang diberikan keanggunan serta kemewahan di desain yang diberikan nya. Bentuk bodi nya dirancang dengan anggun dan sempurna dan dilengkapi sentuhan – sentuhan artistik memukau, misal nya di bagian lid cover dengan sentuhan finishing seperti kristal.

Zenbook adalah bentuk notebook yang memberikan kesan mewah untuk para pengguna nya. Produk ini diciptakan agar pengguna memiliki pengalaman nyata yang dilengkapi dengan perangkat yang mewah serta juga powerful. Notebook dengan layar 13,3 inci ini memiliki tambahan kartu grafis di dalam perangkat nya. Dengan kartu grafis tersebut, notebook ini dipercaya sangat cpxok dan kompatibel dengan para content creator. Notebook ini mampu menghadirkan fungsi manipulasi foto, editing video, dan juga cocok untuk kegiatan entertainment seperti gaming dan nonton film.

Produk yang satu ini memang sangat ditunggu – tunggu oleh para penggemar asus di seluruh dunia, juga di Indonesia. Asus memang selalu ditunggu – tunggu segala inovasi nya. Produk – produk terbaru dari asus berhasil mencuri perhatian para penikmat teknologi.

Walaupun banyak sekali pendahulu nya atau pun pesaing nya, seperti Apple, Samsung, HP, dan lain nya, namun asus tidak pernah gentar dalam persaingan. Asus selalu mampu hadir dengan berbagai gebrakan inovasi inovasi dan tidak pernah takut kalah dalam persaingan.

Bukan hanya berkembang dalam teknologi komputer atau laptop saja, melainkan juga dalam elektronik, smartphone, dan tidak menutup kemungkinan akan berkembang ke arah yang lain nya. Asus juga terus berkomitmen untuk memberikan upaya terbaik dan juga hasil terbaik untuk para pelanggan dan juga menggaet pelanggan potensial agar dapat menjadi pelanggan yang loyal dan juga agar asus mampu memperluas pasar agar konsumen – konsumen nya tetap bertahan dan juga bisa menambah jumlah konsumen lain.

Zenbook UX331 memang ditampilkan sebagai primadona lengkap dengan desain tipis nan mewah, sehingga kesan elegan menempel erat di produk tersebut. Bukan hanya tampak elegan, notebook ini juga dilengkapi dengan segala penunjang, seperti prosesor terbaik, desain yang tipis, layar yang tidak terlalu besar namun memiliki kualitas maksimal, dan berbagai keunggulan lain nya.

Jika Anda berminat, Anda dapat mengunjungi store – store resmi asus untuk mendapatkan perangkat yang satu ini menjadi perangkat pendukung aktivitas harian Anda, baik bekerja, bermain game, editing, dan sebagai nya. Anda juga bisa menemukan keunggulan – keunggulan dan mendapatkan kenikmatan tersendiri ketika memiliki perangkat tersebut.