Deloitte Digital's Alicia Hatch on the evolution of the modern CMO
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Early on at the ANA Masters of Marketing conference in Orlando this week, 200 top marketing executives gathered together to hash out some of the biggest challenges and opportunities facing the industry right now. (For more on the Master’s Circle, see our Day 1 blog.) Chief among the participants was Alicia Hatch, the Deloitte Digital CMO and a booster for the modern marketer.
Ad Age caught up with Hatch for a quick video chat and a game we call “Lit or Shit,” designed to get frank, off-the-cuff answers to some of the bigger questions today (plus one or two softballs).
“CMOs can be more powerful than ever. CMOs have a seat at the board table. Marketing is more strategic than ever,” she says. “Seventy-six percent of CMOs now have P&L responsibility. That’s new.”
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