Agency Brief: One to enjoy in the, uh, privacy of your open office


It’s not a new concept by any means, but it seems to have reached heightened levels this year in adland: The open office.

GroupM shops recently moved together into an open plan at 3 World Trade Center, and on Omnicom’s earnings call last week leaders spoke about consolidating real estate by moving to open, campus-style hubs. Then there’s “hotdesking” which means you share your desk with other people (and, believe it or not, has nothing to do with drugs).

Here in news land, we’ve always known open offices are great for the purposes of sharing ideas, flu germs and highly personal information with your coworkers. I chatted with a few agency folks about the trials and tribulations of the open office life and, I must admit, was thoroughly entertained. “Rat studies since the 1960’s have shown that rats living in crowded open spaces exhibit unusual behaviors including occasionally attacking each other and pregnancies not carried to term,” Erica Fite, Fancy co-founder and creative director said in an email. “Good thing we’re not rats?”

Continue reading at AdAge.com

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