(TrendHunter.com) The October 2018 design trends boast innovations in UX and UI that are extremely function-forward, exceptionally aesthetically pleasing or both. For one, Sipski Shower Wine Glass Holder can be…
Você não esperava, mas ela chegou mesmo assim: a segunda e última parte do episódio Especial Prêmio Ig Nobel 2018! Todo ano, em setembro, é o momento de “honrar estudos e experiências que primeiro fazem as pessoas rir e depois pensar”, segundo a a revista de humor científico Annals of Improbable Research, criadora do Ig …
O post Naruhodo #152 – Especial Prêmio Ig Nobel 2018 – Parte 2 de 2 apareceu primeiro em B9.
(TrendHunter.com) Fall may be pumpkin spice season, but these October 2018 drinking trends show that beverage companies are still looking to innovate within the industry. Ranging from in-flight Oktoberfest services…
Realidade Virtual (VR) e Realidade Aumentada (AR) são dois dos maiores disruptores que já atingiram os setores de marketing e publicidade. Junte isso com a integração da inteligência artificial, da neurociência e da biologia e você terá um coquetel de imensas oportunidades. A realidade virtual nasceu em 1987. A realidade aumentada como um termo nasceu …
O post ? Pensando fora da tela apareceu primeiro em B9.
Print
Brazilian Creative Club
Advertising Agency:FCB, Sao Paulo, Brazil
Chief Creative Officer:Joanna Monteiro
Executive Creative Director:Fabio Simões “Simon”
Creative Directors:Marco Monteiro, Andre Pallu
Art Director:Gabriel Barrea, Renato Picolo, Saulo Vinheiro
Copywriter:Gabriel Barbério, Kayran Moroni, Ricardo Wouters
Client Services:Elton Longhi
Rtv:Charles Nobili, Ricardo Magozzo, Mariana Carneiro
Media:Fábio Freitas, Vinicius Loschiavo, Germano Oliveira
Projects:Suelen Mariano
Illustration:Black Madre
Animation:Santa Transmedia
Audio:Sonido
Producer:João Albertini, Daniela Fonseca
Art Buyer:Bibiana Oliveira, Lisa Ribeiro
Editing:Dudu Doria, Rodrigo Resende
Client Approval:Fernando Nobre, Ciça Bernardet
Havas Chicago is responding to negative comments made about the agency and its employees on anonymous industry app Fishbowl with an anti-bullying-themed art installation and a brochure that encourages disgruntled employees to look elsewhere.
The installation, which opened on Friday, was showcased on Chief Creative Officer and Chairman Jason Peterson’s Instagram account. His posts show a photo of a wall with the words “All of us work here some of us fucking love it,” and another of a wall with the words “Employee of the month” above a collection of framed anonymous Fishbowl comments saying things like “The laughing stock in charge is obssesed (sic) with his 1M fake followers” or “I’m embarrassed to work at havas (sic) as well.” (Peterson has 1.1 million followers on Instagram.)
There is also Instagram video of the wall on his Instagram captioned, “Your hate is my anthem.”
MO is a new museum about to be launched in Vilnius, exceptionally dedicated to Lithuanian modern art. With the launch of the museum approaching, we wanted to speak to the people, who were not necessarily all so excited about this historic event or Lithuanian art in general, due to differences in taste, background, or viewpoint. Most simply didn’t know that Lithuania has so much modern art worth their eye. To address all of that, we’ve came up with an idea to display the art MO owns in one story that everyone would know. We told the story of the world and illustrated it with more than 60 art pieces from museum’s collection. In this way we were able to show that each potential visitor can surely find something to relate to in Lithuanian modern art, and that local art has power to speak about universal topics. The results of the video were beyond expectations, with thousands of views, hundreds of shares, and mass media writing articles about it.
Weekend one of Austin City Limits Music Festival is complete. With 80,000 music fans a day coming and going from Zilker Park, experienced festers find alternatives to driving. For brands active in the ride-sharing space, ACL Fest is an incredible platform, and what better way to provide an opportunity to local Austin musicians who drive […]
The post Brand Experience in the Wild: Uber’s “Radio Live” Stage at ACL Fest appeared first on Adpulp.
 |
 |
 |
| THE ORIGINAL? Peugeot Elystar – 2004 Source : Coloribus Leo Burnett (Germany) |
LESS ORIGINAL Road Safety – 2017 EPICA AWARDS SILVER Ag : Scholz & Friends (Germany) |
LESS ORIGINAL Abus Bike Helmets – 2018 Source : We Love Budapest Agency : Young & Rubicam (Hungary) |
According to an Ad Age Datacenter analysis, advocacy groups that support Supreme court nominee Brett Kavanaugh have been outspending advocacy groups that oppose his nomination when it comes to TV advertising by a factor of more than two-to-one.
Pro-Kavanaugh ads racked up 9,738 TV airings from July 10 through Oct. 1, for a total estimated outlay of $6.4 million. Anti-Kavanaugh ads had 8,025 TV airings over the same period, with an estimated $2.9 million price tag. One note: Of the total of 17,763 airings of both pro- and anti-Kavanaugh ads, 17,401 occurred before Sept. 28 (the Ford-Kavanaugh hearings were held on Sept. 27).
The fact that the pro- and anti-Kavanaugh airing totals are not that far off, but the spending is much higher for pro-Kavanaugh ads, is a reflection of strategy: Groups supporting Kavanaugh have chosen generally pricer cable-TV-only buys, whereas anti-Kavanaugh groups have gone with a mix of cable and local/national broadcast.
The shortlist for The Marketing Society Brave Brand of the Year 2018 in association with Campaign, sponsored by IBM iX, has been revealed.
Podcasts aren’t just for adults. If you’re the parent of a child, tween or teen who’s interested in storytelling, then a podcast might be the perfect option. According to the first survey of kids’ podcast listening habits conducted by Kids Listen, 74 percent of respondents reported that their children initiate discussion based on a podcast…
Realidade Virtual (VR) e Realidade Aumentada (AR) são dois dos maiores disruptores que já atingiram os setores de marketing e publicidade. Junte isso com a integração da inteligência artificial, da neurociência e da biologia e você terá um coquetel de imensas oportunidades. A realidade virtual nasceu em 1987. A realidade aumentada como um termo nasceu …
O post ? Pensando fora da tela apareceu primeiro em B9.
(TrendHunter.com) The October 2018 Art & Design trend list offers an eclectic presentation of how different industries are pushing innovation forward in all sectors, both practically and conceptually. From…
Após muita especulação, o Facebook finalmente anunciou sua nova ferramenta para chamadas em vídeo: o Portal. O produto consiste em um aparelho semelhante a um tablet que, por meio do Messenger, permite ligações em vídeo com seus contatos. O Portal pode ser colocado em qualquer ponto da casa e proporciona conversas com qualquer pessoa que esteja …
O post Facebook anuncia Portal, seu dispositivo para chamadas de vídeo apareceu primeiro em B9.
Print
Brazilian Creative Club
Advertising Agency:FCB, Sao Paulo, Brazil
Chief Creative Officer:Joanna Monteiro
Executive Creative Director:Fabio Simões “Simon”
Creative Directors:Marco Monteiro, Andre Pallu
Art Director:Gabriel Barrea, Renato Picolo, Saulo Vinheiro
Copywriter:Gabriel Barbério, Kayran Moroni, Ricardo Wouters
Client Services:Elton Longhi
Rtv:Charles Nobili, Ricardo Magozzo, Mariana Carneiro
Media:Fábio Freitas, Vinicius Loschiavo, Germano Oliveira
Projects:Suelen Mariano
Illustration:Black Madre
Animation:Santa Transmedia
Audio:Sonido
Producer:João Albertini, Daniela Fonseca
Art Buyer:Bibiana Oliveira, Lisa Ribeiro
Editing:Dudu Doria, Rodrigo Resende
Client Approval:Fernando Nobre, Ciça Bernardet
Chime, the leader in US Challenger banking announced today the company’s first National Ad Campaign: “Early Payday.” The new campaign comes at a time of remarkable growth for the company and will help Chime reach even more customers and help millions of Americans take control of their financial lives, avoid bank fees and save money automatically.
Developed in partnership with Ad Agency barrettSF and shot by Doug Cox of the Cabinet, the two spots entitled “Early Payday – Just Got Paid” and “Early Payday – I’d Be Crazy to Go Back” feature people calling out Chime’s “Get Paid Early” feature and no hidden bank fees. In one, a sales guy gets an awkward helping hand in pointing out the benefits of Chime. In the other, a young woman reflects on her not-so-distant banking life before she switched to Chime.
Last Wednesday millions of Americans with cell phones got a text message ostensibly from President Donald Trump as a part of the first major test of the Federal Emergency Management Agency’s new National Wireless Emergency Alert System. Given the widespread media-driven apprehension leading up that moment (Wait, Trump can text all of us directly? We can’t opt out?), you could pretty much predict that “Saturday Night Live” would have fun with it.
In this prerecorded segment (above) from the weekend’s episode, “SNL” delivers, imagining a worst-case scenario of Trump treating the system like he treats Twitter: as an extension of his aggrieved psyche. Cast members including Leslie Jones and Kate McKinnon play everyday Americans whose days are interrupted by a steady stream of Trump alerts, including “Failing New York Times Says I Cheated On Taxes. Duh! It’s called being smart!,” “Warning: White men are under attack” and “Puerto Rico is fine now! I guess the paper towels worked!”
The twist comes in the end when it suddenly turns out the segment is an ad spoof. A Cricket Wireless customer (Heidi Gardner) realizes she’s been spared the Trump texts because, well, she’s a Cricket Wireless customer. Cue the announcer’s voice-over: “Cricket Wireless. Now aren’t you happy we have awful service?”
At a time when trust in its services is eroding, the social network introduced Portal and Portal Plus, its first major effort to build consumer hardware from scratch.
At a time when trust in its services is eroding, the social network introduced Portal and Portal Plus, its first major effort to build consumer hardware from scratch.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
