When you share a post to your WhatsApp Status, it will automatically disappear after 24 hours. However, did you know you have the ability to delete your Status posts before they’re removed naturally? Our guide will show you how to delete a post from your WhatsApp Status. Note: These screenshots were captured in the WhatsApp…
Film
IKEA
Advertising Agency:Hjaltelin Stahl, Copenhagen, Denmark
Creative Directors:Nicolai Stahl, Niels Heilberg
Senior Art Director:Frederik Halby
Senior Copywriter:Lasse Elgård Vintersbølle
Client Service Director:Sus Mandrup Hansen
Senior Account Manager:Pernille Tramp
Production Company:Pegasus
Director:Rune Milton
Producer:Cille Silverwood-Cope
Production Service:Stefano Caretta
Assistant Director:Katia Boom
DoP:Kasper Wind
B Photographer:Kasper Bylov
Lighting:Tobias Juhl, Morten Boserup, Mikkel Winter
Set Designers:Christian Rathmann, Mads Jørgensen, Annette Laursen
DIT:Kalle
Costume Designer:Pernille Holm
Runner:Erik Valdemar
Editor:Adam Nielsen
Sound Designer:Kevin Koch
Music:De La Romance
Music Stylist:Jesper Gadeberg, “Take You With Me”
Vfx Supervisor:Kenneth Dederding
Vfx:Birna Rún Ólafsdóttir, Mark Alexander Pilegaard Jensen
Color Grading:Hannibal Lang, Bacon X CPH
Film
Frombetong
Here’s a short film about love, time and concrete we at Strays, an ad agency in Stockholm, did for Formbetong to launch their first holistic communication concept – Alla tiders betong. Which roughly translates to ”A Concrete Story.”
Formbetong has been around for a long time and has has grown into Sweden’s leading construction company in the concrete industry, but it is only now that they take a holistic approach to their marketing and communication. With the new concept the brand wants to dramatize the central part of the company’s business – that generations to come will be able to benefit from the buildings that Formbetong is building today.
We were thrilled with the idea that each concrete building has several lives, since concrete is incredibly durable, and is rediscovered by every new generation. And since Formbetong cherished the idea that the concept should first and foremost be about people and not concrete the 5-minute short film depicts young love throughout several decades. The concrete’s presence consists only of the concrete roof on which every decade takes place on.
Advertising Agency:Strays, Stockholm, Sweden
Art Director:Christofer Weider
Copywriter:Arvid Gradin
Film
IKEA
Advertising Agency:Hjaltelin Stahl, Copenhagen, Denmark
Creative Directors:Nicolai Stahl, Niels Heilberg
Senior Art Director:Frederik Halby
Senior Copywriter:Lasse Elgård Vintersbølle
Client Service Director:Sus Mandrup Hansen
Senior Account Manager:Pernille Tramp
Production Company:Pegasus
Director:Rune Milton
Producer:Cille Silverwood-Cope
Production Service:Stefano Caretta
Assistant Director:Katia Boom
DoP:Kasper Wind
B Photographer:Kasper Bylov
Lighting:Tobias Juhl, Morten Boserup, Mikkel Winter
Set Designers:Christian Rathmann, Mads Jørgensen, Annette Laursen
DIT:Kalle
Costume Designer:Pernille Holm
Runner:Erik Valdemar
Editor:Adam Nielsen
Composer:Jonas Horsted Larsen
Vfx Supervisor:Kenneth Dederding
Vfx:Birna Rún Ólafsdóttir, Mark Alexander Pilegaard Jensen
Color Grading:Hannibal Lang, Bacon X CPH
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app. What people are talking about today: Ad Age’s 40 Under 40 list is out today, with up-and-coming executives chosen from over 700 entries. We’ve added something new this year: Our first 7 Over 70 list is recognition that good work is hardly just the province of youth, as the editor’s note says. The honorees are all still deeply engaged at their companies. Take Cathy Hughes, founder and chairperson of Urban One, the largest African-American-owned multimedia company targeting urban audiences; she still plays an active role in ad sales. Check out the full lists here and here.
#JustDidIt
Tiger Woods just won the Tour Championship, his 80th PGA Tour win, and his first in five years. Woods clinched his comeback at age 42 after four back surgeries, as CBS News notes.
As the 2018-19 TV season kicks off, buyers will be focusing on tonight’s rollout of NBCUniversal’s new “prime pod” premium ad format, which was one of the biggest new innovations, and led to some of most heated negotiations, during this year’s upfront. In February, NBCUniversal unveiled plans for its prime pod–a 60-second pod of audience-targeted…
The latest event from Dawn urged women to ditch their inner worrier and embrace the uncomfortable.
PopSugar is launching an app today to help you decide what to stream. The app, Binge, is free to download for iOS devices, with plans to add other devices later, said Chris George, evp, product marketing and sales strategy at PopSugar. Binge will help you sort through more than 5,000 shows across streaming devices, with…
Hearst Television Inc. is launching an over-the-top (OTT) advertising marketplace. The marketplace includes programming owned by the company and in partnership with companies already affiliated with Hearst, such as Roku. “When we combine our content assets and partnerships with key distribution platforms, we have a very special value proposition for our clients,” said Hearst Television…
Inefficiency sucks. Every client knows this. And there’s nothing more cumbersome than having to deal with seven or eight or nine different agencies to manage your digital, traditional, above-the-line, below-the-line, social, outdoor, TV and product advertising. But that’s the nature of an industry evolving faster in its media than in its makeup. As connectivity and…
Twenty-two new prime time broadcast series are debuting this fall as the new TV season begins today. Last week, Adweek told you which six of those freshman shows are actually worth watching, and now it’s time for buyers to weigh in with their thoughts on the new fall pilots they love–and hate–the most. Overall, buyers…
Film
RE/MAX
We commissioned Spoken Word Artist, Kyprios to compose a poem explaining the difference between a house and a home, to help launch the new RE/MAX campaign: Home Sweeter Home.
Advertising Agency:Elevator, Vancouver, Canada
Creative Director:Craig Redmond
Art Director:Carolyn Jia
Copywriter:Craig Redmond
Editor:Sam McGuinness
Producer:Laurie McGuinness
Account Lead:Peter ter Weeme
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app. What people are talking about today: Ad Age’s 40 Under 40 list is out today, with up-and-coming executives chosen from over 700 entries. We’ve added something new this year: Our first 7 Over 70 list is recognition that good work is hardly just the province of youth, as the editor’s note says. The honorees are all still deeply engaged at their companies. Take Cathy Hughes, founder and chairperson of Urban One, the largest African-American-owned multimedia company targeting urban audiences; she still plays an active role in ad sales. Check out the full lists here and here.
#JustDidIt
Tiger Woods just won the Tour Championship, his 80th PGA Tour win, and his first in five years. Woods clinched his comeback at age 42 after four back surgeries, as CBS News notes.
Weight Watchers is taking its biggest step yet to alter people’s perceptions about the brand: It’s changing its name.
The company announced Monday that it’s now called WWwhich it says pays homage to the brand’s heritage (it was founded 55 years ago by Jean Nidetech as a weight-loss company) but shifts the focus from dieting to wellness. Its new tagline: “Wellness that Works.”
People no longer need a weight loss goal to join up, for one. And starting Oct. 4, the company’s app will be updated: A new program, WellnessWins (there’s that double W again), will reward WW members for things like tracking their meals and attending wellness workshops; the FitPoints algorithm will be more personalized and encourage high-intensity and strength-training exercises; and new groups are being added for people with common interests (think: vegetarians, new moms, yoga fans). WW is also partnering with meditation app company Headspace on customized content that comes out later this fall (first in English only, and later German and French).
Facebook’s had a brutal year. After being criticized for its role in spreading disinformation intended to affect the 2016 presidential election, the massive social media company has been battered by months of bad news, beginning with the Cambridge Analytica scandal, intensifying with scrutiny over fake news on the platform, and it’s been linked to violence…
Until recently, it was easy to build campaigns with third-party data from social media platforms for effective customer acquisition. Many marketers leaned heavily on Facebook and other data providers to engage audiences and drive new purchases. But thanks to the European Union’s General Data Protection Regulation and the Cambridge Analytica scandal, many consumers tightened their…
Film
RE/MAX
We commissioned Spoken Word Artist, Kyprios to compose a poem explaining the difference between a house and a home, to help launch the new RE/MAX campaign: Home Sweeter Home.
Advertising Agency:Elevator, Vancouver, Canada
Creative Director:Craig Redmond
Art Director:Carolyn Jia
Copywriter:Craig Redmond
Editor:Sam McGuinness
Producer:Laurie McGuinness
Account Lead:Peter ter Weeme
Don’t let the fragmented media tail wag the big idea dog, Charles Vallance argues.
Today, Unilever’s executive vice-president of global marketing is driving industry-wide change – but when she first moved to VP level at the FMCG giant, there were more fundamental issues to address, she writes.
Ramzan Golant previously led All3Media and the Nike Foundation’s Girl Effect.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
