Flipkart must feel like the belle of the ecommerce ball. FlipKart, the Indian ecommerce marketplace, “has approved an agreement to sell about 75 percent of the company to a Walmart Inc.-led group for approximately $15 billion,” according to Bloomberg. Flipkart generated $3.1 billion in revenue last year. Walmart said it had no comment. This comes…
Did you know Pinterest allows you to hide conversations from your message inbox? Our guide will show you how this is done. Note: These screenshots were captured in the Pinterest application on iOS. Also note, once you’ve hidden a conversation from your inbox, it will only reappear in your inbox if the other user sends…
Thanks to Tyler Perry’s studio and a flurry of big-budget movie shoots, theater performers have an easier time supporting themselves.
The recent Facebook congressional hearings felt similar to trying to explain to my grandmother that she doesn’t need to share my profile picture on Facebook and write, “Look at my beautiful granddaughter!” Jeez, Grandma: You can just like it. While memes of out-of-touch senators and op-eds from baby boomers to millennials expressing their opinions about…
The Hospital de Cancer de Barretos, an internationally renowned children’s cancer treatment center, has been renamed the “Hospital de Amor,” or “Hospital of Love” to promote the power of love as the most effective resource in fighting cancer. To promote the rebranding, WMcCann Brazil created a short animated film illustrating how love is the most…
The chief creative behind Saatchi & Saatchi New York’s “It’s a Tide Ad,” the Super Clio-winning spot which Adweek called the “runaway winner” for best ad of Super Bowl LII, is leaving the agency–and the country. Javier Campopiano is rejoining FCB as partner, CCO for FCB Mexico. He will be responsible for leading the office’s…
The fastest way to build buzz for a new product launch? Move your product focus group to social media before the launch. Heinz recently developed a very successful social media campaign for its new product–#Mayochup, a mayonnaise-ketchup hybrid–by doing exactly that. The campaign was designed to encourage user involvement from the beginning. The company started…
Embattled ride-hailing app Uber will be launching a new campaign on Monday aimed at highlighting its features that share information on drivers and security.
Social media has in many ways revolutionized communication between businesses and their audiences. For financial technology and pretty much every other industry, social media is no longer just an extra step that gives you an edge over your competitors, but a must-have tool for marketing, customer service and public relations. It’s reached a point where…
Dentsu Aegis Network has succeeded in defending Microsoft’s global media planning and buying business, which is one of its largest accounts. Multiple parties close to the matter told Adweek that the technology giant announced its decision earlier this week after a closed review first launched last December and initially reported by AdAge. Every major holding…
Celebrate Star Wars Day with these past Clio Entertainment Winners. Entries are open for the 2018 Clio Entertainment Awards. Submit your best work before the first deadline on Friday, June 22, 2018: http://bit.ly/EnterClioEntertainment2018
Aperol, the Campari-owned alcohol brand, is creating an Italian-themed experience with an orange canal for its biggest ever event in the UK.
(TrendHunter.com) In a design-forward collaboration between Estúdio Ela Arquitetura’s Juliana Matalon and Carol Dantas, a small 35 square meter apartment boasts an interior with neutral color scheme. The living…
(TrendHunter.com) OEX Club created The Barn Gallery, a sustainable travel retreat placed on the coast of the Lopex Island in Washington.
The cabin was made to inspire all guests with an eco-friendly design such as…
Sweaty Betty, the British activewear brand, and non-profit organisation Movemeant Foundation are returning with their fourth annual US fitness event encouraging women to workout in their sports bras.
Goodstuff’s managing partner Laura Moorcraft shares her view on the importance of mentoring in unlocking different perspectives.
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. What people are talking about today: Twitter users worldwide are busy changing their passwords after a bug in its systems exposed passwords in plain text internally. The social media platform made the announcement and advised users to change their passwords on Thursday, but tried to soften the blow by stating that there was “no reason to believe password information ever left Twitter’s systems or was misused by anyone.”
Twitter added that it removed the non-encrypted passwords from its system, and is working to avoid such an issue happening again. Meanwhile, Chief Technology Officer Parag Agrawal tried to put a positive spin on the embarrassing security issue, tweeting, “I’m sorry this happened, but am proud to work at a company that puts people who use our service first.”
Nike CEO is sorry
Refinery29, the digital media company, is expanding its 29Rooms exhibition across the US.
As TV in UK, Italy, France, Germany and Benelux goes through “dramatic” change, industry leaders call for better metrics and data.
Print
Origens
Campaign for Origens, a clothing store that fights for the preservation of the environment. A percentage of the profit for some collections is donated to NGOs. This campaign’s objective is to alert people on the dangers of littering the ocean. Nature can’t adapt to everything.
Nature can’t adapt to everything.
Advertising Agency:Avalanche Vitória, Espírito Santo, Brazil
Creative Director:Ricardo Montenegro
Art Directors:Álvaro Carvalho, Leandro Werneck, Lucas Santana Aguiar
Copywriters:Leandro Werneck, Álvaro Carvalho, Agnelo Sampaio
Account Manager:Rivane Maia
Client Approval:Rafael Mello de Miranda
Retouching:Adhemar Ribeiro
3d:Adhemar Ribeiro
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