Hulu announced today that it has hired two vps, one from Netflix and one from Samsung, to head up the brand’s marketing teams. Ryan Crosby and Nick Tran will start in June and report to Hulu marketing chief Kelly Campbell. “During a critical time for Hulu, we’re excited to bring in two new vice presidents…
Accenture Interactive, the digital arm of the consultancy behemoth, formally jumped into the ad-buying world, causing media agencies and programmatic companies to sweat a little more than usual. The Wall Street Journal first reported Accenture Interactive’s move, writing the company is rolling out its Programmatic Services practice, which “will also incorporate the planning, buying and…
If there’s one thing that can unite people in trying times, it’s a shared love of something that is so much larger than any of us, something like Shark Week. Discovery Channel is celebrating the 30th anniversary of the much-revered week in television programming, beginning July 22, by bringing viewers unprecedented access to exotic shark-infested…
(TrendHunter.com) A former bunkhouse from the 1920’s that is nestled among the Catskill Mountains in New York now houses the Eastwind Hotel and Bar, a retreat for city dwellers to escape the bustle of everyday…
Welcome to the latest edition of Marketer’s Brief, a quick take on marketing news, moves and trends from Ad Age’s reporters and editors. Send tips/suggestions to eschultz@adage.com.
Target CEO Brian Cornell caused a stir last summer when he claimed that Hispanic consumers are “shopping much less” and “staying at home,” a behavior that he chalked up to a “cocooning factor” and implied, without naming President Trump, owed at least something to new federal immigration policy. That opinion drew some blowback, including suggestions that it might be, well, wrong. Nearly a year later there is new data showing Hispanics are on a spending spree. Find out about that below. But first, we check in on a Kohl’s effort to become just a little bit cooler.
Coming to a Kohl’s near you: more millennial-focused goods
KFC U.S. has handed media buying and planning to Wieden & Kennedy, which has been its creative agency since 2015.
Spark Foundry, part of Publicis Groupe, had handled the U.S. media account since January 2017.
“KFC U.S. made the strategic decision to move its media planning and buying business to Wieden+Kennedy, combining creative, media, digital, data and analytics under one integrated agency,” KFC U.S. Chief Marketing Officer Andrea Zahumensky said in a statement. KFC hired Zahumensky from Procter & Gamble in December.
GDPR is almost here, ushering in a new era of compliance around how personal data is collected, shared and used by brands and marketers. But GDPR is not enough. Brands must do more to ensure consumers feel their data is protected, because without consumer trust, the promise of personalization and digital marketing falls apart. For…
Take a walk around some of the biggest tech companies in the world, and you’ll notice one line of beverages in their fridges: Hint Water. Since the beverage company–which made an estimated $90 million in 2016 sales–was started by Kara Goldin in 2005, it’s expanded with a carbonated drink in 2011 and (for some reason)…
Online, Mobile
Destinos Travel Agency
Advertising Agency:McCann, San José, Costa Rica
General Creative Director:Huelander Escalante
Copywriter:Ernesto Villalta
Account Manager:Nathalyn Calderon
Art Directors:Oscar Paredes
Web Developer:Luis Cieza
Production House:MediaByte
Adviser:Christian Caldwell
Client Approval:Porfirio Campo
Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: Leesa serves up a fresh cut of its continuing campaign promoting Leesa mattresses as “a better place to sleep.” Travel booking site Hotwire serves up a Monty Python-esque animation to illustrate why it hides certain hotel names in its listings. And Pepto-Bismol gets the boy-band treatment.
Cases seek a verdict on “post-truth” culture and on Mr. Jones, a Trump ally who reaps millions peddling bogus claims about an American tragedy
Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: Leesa serves up a fresh cut of its continuing campaign promoting Leesa mattresses as “a better place to sleep.” Travel booking site Hotwire serves up a Monty Python-esque animation to illustrate why it hides certain hotel names in its listings. And Pepto-Bismol gets the boy-band treatment.
Approximately two months after announcing the promotion of international president Michael Koziol to CEO, IPG’s Huge has parted with several members of its C-suite in New York and Los Angeles. A spokesperson confirmed today that COO Julia Page, chief talent officer Andrea Bredau, president of platform strategy Thomas Prommer and vp of media Rory O’Flaherty…
Omnicom has announced the launch of Omnicom Experiential Group, a connected collection of Omnicom experiential agencies that includes UK-based TRO alongside global agencies Auditoire, “DOIT!”, GMR Marketing and Luxury Makers.
We are pleased to announce that Campaign’s Breakfast Briefing on Blockchain: Myth vs Reality will feature a presentation from IBM about its work with Unilever.
(TrendHunter.com) Coffee is held as one of the most important beverages of the day by many, and these brewing accessories will allow consumers to make the perfect cup for at-home or on-the-go. While some of the…
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