O departamento de marketing de “Deadpool 2” já fez poucas e boas para divulgar o filme. O anti-herói da 20th Century Fox já usou Rubens Barrichello para alertar da pré-venda no Brasil, lançou clipe afetadíssimo com Céline Dion para chamar a atenção sobre a trilha sonora, fez piada com os Vingadores, trocou o uniforme para …
O post Deadpool contesta ausência do Canadá no Eurovision apareceu primeiro em B9.
(TrendHunter.com) These collaborative beauty innovations range from celebrity-backed skincare to co-branded sci-fi scents—like Keep Me Cosmetics’ limited edition range of Star Wars-inspired perfumes….
Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: McDonald’s serves up two adsone starring John Goodman, the other Charles Barkleythat hype its new fresh-beef burgers (Ad Age’s Jessica Wohl has the backstory on the campaign: “First Look: McDonald’s fresh beef leaves diners speechless”). Macy’s says that “the perfect gift keeps us close.” And Crayola celebrates what it means to be a teacher in a quietly touching spot.
Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: McDonald’s serves up two adsone starring John Goodman, the other Charles Barkleythat hype its new fresh-beef burgers (Ad Age’s Jessica Wohl has the backstory on the campaign: “First Look: McDonald’s fresh beef leaves diners speechless”). Macy’s says that “the perfect gift keeps us close.” And Crayola celebrates what it means to be a teacher in a quietly touching spot.
Droga5 takes its first shot for ESPN today since adding the business last August, introducing “Life Needs Sports,” a brand platform focused on culturally relevant moments and big-time athletic competition. A breezy, two-minute musical spot, “Smaller,”timed to coincide with the NBA playoffs, celebrates the league’s “small ball” players — guys who aren’t giants by the…
Facebook filled the seat on its board of directors that will be vacated at its annual meeting later this month due to Jan Koum’s departure with Jeff Zients. Koum, co-founder of WhatsApp, revealed last week that he was leaving the company and would not stand for re-election at the annual meeting May 31. Zients, CEO…
Havas Group today announced it is expanding its chief strategy officer of North America’s role. Greg James will take on the newly created position of global CSO, effective immediately. “The U.S. [represents] about a third of our global business, and I’m already hands on with certain clients like Philips that have [operations] all around the…
As Walmart confirmed its $16-billion investment in Indian e-commerce platform Flipkart, news also emerged that its subsidiary, Jet.com, is now an Apple authorized reseller where consumers can buy a full range of Apple products. These wins signal two big victories in Walmart’s long-running battle against Amazon. They also reflect a more aggressive and proactive Walmart….
(TrendHunter.com) The ‘Mi Mini PC’ is a new piece of equipment for avid technology enthusiasts to enable them to maintain a productive lifestyle without having to carry heavy equipment with them wherever…
Children who connect with their mom via www.klm.com/callyourmom and invest the most time in it are rewarded with a flight ticket that takes them to her for Mother’s Day: 13 May.
By encouraging people to video call their Mom to win a flight, KLM wants to also encourage children to call more often and to give their mothers the best gift she can get on Mother’s Day. A personal visit from her son or daughter.
Please let us know if you are interested in speaking to anyone from the team behind this special campaign.
McKinsey & Co. recently asserted that not much has changed three years after the ad-industry uproar over undisclosed media rebates, as Ad Age reported April 30.
I want to thank Ad Age for its continuing coverage of the media transparency issue. As its article pointed out, despite the ongoing efforts of marketers and the ANA, rebates and related non-transparent business practices by media agencies apparently still exist.
However, I take exception to the notion that “Not much has changed” almost two years after we released our landmark report on media transparency in conjunction with K2 Intelligence. I would respectfully suggest that, in fact, a great deal has changed throughout the advertising, marketing and media industries to address this vexing problem.
Welcome to the latest edition of Marketer’s Brief, a quick take on marketing news, moves and trends from Ad Age’s reporters and editors. Send tips/suggestions to eschultz@adage.com.
Deadpool is taking over 7-Eleven, Estee Lauder is apologizing for its ads and Wells Fargo is looking to rebuild consumer trust (again). Oh, and there’s a serious marketing labor shortage. Find out more on all that below. But first, we begin with what’s being billed as the “first systematic study of gender and race representations for leading U.S. product mascots.”
Brand mascots under new scrutiny
TBWAChiatDay New York today announced it has hired Alastair “Al” Merry as executive creative director. Merry spent the past eight years at Wieden + Kennedy, most recently as a creative director in the group’s Amsterdam division. At TBWAChiatDay, Merry will lead the Nissan and Adidas accounts and report directly to chief creative officer Chris Beresford-Hill….
Advertising is an inherently creative industry, and we’ve all seen some unusual applications from students, recent graduates and juniors looking to get their foot in the door by demonstrating their chops outside the usual resume and portfolio link approach. These efforts range from one duo’s obsessive attempts to get the attention of a Droga5 executive…
Facebook internally announced a massive reorganization this week, creating three groups and shifting several key executives into new roles with new responsibilities. The three new groups are Family of Apps, New Platforms and Infrastructure and Central Product Services. Description of the groups and key executive moves are outlined below: Family of Apps Family of Apps…
If you thought live sporting events couldn’t get any more frenetic, Budweiser’s poised to raise the bar this year. As the FIFA World Cup’s official beer for over 25 years, Budweiser is taking advantage of the international stage to showcase “Light Up The FIFA World Cup,” which the beer brand is calling its largest and…
Biscuit Filmworks is adding director Joaquin Baca-Asay to its directorial roster in the U.S. and U.K. Previously with MJZ, he has directed campaigns for brands including Nike, Apple, the NFL, Volvo, Chevrolet, Bud Light and others, earning awards from Cannes Lions, AICP, The One Show, and a DGA nomination for Outstanding Directorial Achievement in Commercials. He began his career as a cinematographer, working on projects including the Oscar-nominated short film “The Lady in Waiting,” the music video for Jay-Z’s “99 Problems,” and cult comedy “Super Troopers.” Biscuit is also hiring Jeff McDougall as executive producer at its Los Angeles office. McDougall previously served as executive producer at Reset, which he helped to launch in 2012 alongside founders David Fincher and Dave Morrison.
Director Laurence Thrush is joining Story for exclusive representation for advertising work in the United States. Thrush has worked on commercials for brands including ESPN, HP, Amstel Light, McDonald’s, Mastercard and Honda. He has also directed three narrative films, including “The Pursuit of Loneliness,” which was nominated for an Audience Award following its premiere at Sundance.
The results of a NBC Universal internal investigation are out today and here’s the bottom line: The Matt Lauer sexual misconduct scandal was, well, Matt Lauer’s faultand it was not the fault of NBC News managers.
The seven-page document, titled “NBC News Workplace Investigation,” which covers the network’s news division as well as MSNBC, was commissioned by Steve Burke, CEO of NBCU; on Nov. 30 of last year, he instructed NBCU General Counsel Kim Harris to, as the document puts it, “assemble and supervise a team of experienced lawyers and HR professionals from outside the News Division” to dig into the Lauer scandal, to attempt to uncover other incidents of “inappropriate workplace behavior” and to determine if “employees in the News Division are comfortable reporting concerns about workplace behavior, and if not, why not.”
The main finding:
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