In the south east asian culture and particularly in Taiwan, it’s almost tabu to show emotions between parents and their children. This ad tackles this problem and perhaps provides a little inspiration.
Social content is second nature for many brands in verticals like retail and beauty. But what about industries like insurance that aren’t known for being consumer-friendly? How can insurance companies build meaningful connections with their audiences in a business where many transactions lack a human touch? To uncover what success looks like, we took a…
Most broadcast networks’ schedules for the new season are focused on the new pilots that they have picked up to series, but Fox’s fall slate revolves around a pair of programs that used to appear on its rivals’ schedules: Thursday Night Football and Last Man Standing. As the network begins to reshape itself with an…
Even superheroes need a good home security system, says a fun new ad from ADT and Disney, themed around the upcoming premiere of The Incredibles 2. In the 30-second spot, animated by Pixar, the film’s titular super-family gets a tour of their new alarm system from superhero costume designer Edna Mode. There are, for example,…
Você tem um prazer quase “orgásmico” ao ouvir determinados sons? Ou ao ver determinadas coisas? Ou ao sentir determinados cheiros? Ou mesmo ao tocar determinadas texturas? E o que isso tudo tem a ver com a ciência? Confira no papo entre o leigo curioso, Ken Fujioka, e o cientista PhD, Altay de Souza. OUÇA (29min 31s) …
O post Naruhodo #131 – O que é ASMR? apareceu primeiro em B9.
It’s not unusual for agencies to spend time working on passion projects for causes outside of typical client work. An agency completely shutting down billings and devoting all of its employees to working towards such a project, however, is unique. CultHealth, a healthcare-focused subsidiary of Cult360, did just that this week. Beginning on Wednesday, the…
Time Inc is closing down Look, the weekly women’s magazine title, after 11 years in print.
The changing face of media and retail poses big challenges – but it’s just as important for marketers to support healthy lifestyles and strong family relationships, writes Disney’s UK chief marketing officer
Roberto Quarta faces a potential shareholder revolt at next month’s AGM after advisory group Glass Lewis recommended that shareholders vote against his re-election.
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. What people are talking about today: It’s TV upfronts time. NBC Universal and Fox make their big pitches today to lure ad spending, and Univision’s two days of presentations are starting, too. (Check out our calendar here.) Despite the ritual song-and-dance routines, it’s an unsettling moment for traditional TV, since viewers are spending more time on digital platforms like YouTube and Netflix, and broadcast TV ratings are falling. As Ad Age’s Anthony Crupi writes in a piece analyzing each network’s weak spot, “Even ‘Roseanne’ can’t salvage live TV ratings.”
A data point: Young people in particular have deserted broadcast TV. The New York Times’ upfronts preview (headlined, “Why traditional TV is in trouble”) reminds us that the median age of viewers of ABC’s top-rated “Roseanne” reboot is 52.9 years old. And the median viewer of the CW’s high school drama “Riverdale” is 37.2 years old. That’s as low as it goes, when it comes to network shows.
Saved: NBC quickly grabbed “Brooklyn Nine-Nine” after Fox dropped it. The police sitcom “fits into our brand of comedy in many ways better than it ever fit into Fox,” NBC Entertainment Chairman Robert Greenblatt says. NBC is dedicating a night to Dick Wolf in the 2018-19 season and will lean on reality programming next spring. Read more on NBC’s upfronts announcements by Jeanine Poggi.
Sailor J’s makeup tutorials double as social commentary.
The 2018 Digital Cinema Awards are now open for entries.
Publicis Media is to move all six of its UK agencies and more than 2,000 staff into one office on the site of the former BBC Television Centre in West London.
Manning Gottlieb OMD is poised to land the UK government’s estimated £140m media-buying account.
Diageo, the drinks company that owns Johnnie Walker and Tanqueray, has signed a global partnership with Taste Festivals to create food and drink experiences.
TOP OF THE CHARTS: Asia’s biggest economy the most advanced digital market for luxury advertising, according to latest Zenith study.
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Dos Miradas
This is a print and outdoor campaign for Dos Miradas, an online news medium that proposes a different point of view from the traditional newspapers.
A different point of view.
Advertising Agency:TBWABuenos Aires, Argentina
Chief Creative Officer:Pablo Poncini
Executive Creative Directors:Juan Cruz Bazterrica, Guillermo Castaneda
Art Director:Guido Barna
Copywriter:Martín Alfred
Photographer:Shutterstock
Digital Aritst:Pablo Romanos
Print
American Colors
American Colors Eco Paints, has all the variety of paintings but with a touch of conscience.
Same green with a touch of conscience.
American Colors Eco Paints, has all the variety of paintings but with a touch of conscience.
Same red with a touch of conscience.
Advertising Agency:Fahrenheit DDB, Lima, Peru
Executive Creative Director:Ricardo Chadwick
General Account Manager:Alberto Goachet
General Creative Director:Sergio Franco Tosso
Head Of Art:Luciano Leone
Creative Director:Luciano Leone
Art Director:Gonzalo Vera Tudela
Copywriter:Mauricio Loredo
Photographer:René Funk
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
