Hasta La Creative!

Kleenex wants to move beyond runny noses to hands and faces, so it’s launching Wet Wipes backed by Barcelona’s Top Line Marketing and The Cyranos.

Any new shops working for Kimberly-Clark Corp. brands at this point are of interest as the company reviews its global creative account. Heading to Spain for a brand heavily steeped in Americana is an unexpected twist.

Top Line Marketing, an independent Barcelona consultancy, brought in The Cyranos, a unit of Interpublic’s McCann, for the project. The tandem previously has worked on Coca-Cola Co. brands. Also working on the Kleenex Wet Wipes rollout are WPP’s Geometry Global and Mindshare on shopper and paid media; Publicis Groupe’s Digitas and Prodigious / DPP on digital creative; and Omnicom’s Ketchum on PR.

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Now that Michael Cohen’s pay-to-play scheme has been revealed, the companies that took Trump’s personal lawyer up on his offer of access to the president of the United States in exchange for large (huge!) payments are racing to do damage control. See “AT&T’s top Washington official is out over the hiring of Trump’s lawyer” (Bloomberg News via Ad Age) and “Novartis CEO: ‘We made a mistake’ with Cohen payments” (Politico) for starters. There are a lot of unanswered questions as the scandal continues to unfold, but in this segment from Thursday night’s “Daily Show,” Trevor Noah takes on the most basic question: How did various corporations get sucked into playing ball with Cohen in the first place? As Noah puts it,

I’m actually shocked that these major corporations got tricked by the classic Nigerian prince scam. Because if Michael Cohen had pitched them in an African accent, they would have seen this coming from a mile away.

Noah then does his best Nigerian prince accent (starting at 4:15 in the clip embedded above) and makes the pitch:

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The General Data Protection Regulation, or GDPR, taking effect in the European Union on May 25 was created to protect EU citizens from potential abuses, like the recent Cambridge Analytica scandal. Though the timing may seem striking, it is coincidental: This law has been in the works for more than four years. GDPR will replace the Data Protection Directive (95/46/EC) of 1995.

Under GDPR, companies can be fined up to 4% of their worldwide annual revenue from the previous financial year. This is a staggeringly large penalty. A violation could cost Facebook, for instance, up to ~$1.6 billion. The number would be much greater for companies such as Google and Amazon.

1 Consumer control

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CBS is going hostile against parent company National Amusements by suing the company and its owners, Sumner Redstone and his daughter Shari Redstone. The network claims they breached their fiduciary duty to all shareholders. The suit was filed by CBS and the Special Committee of its Board of Directors (led by chairman Leslie Moonves), which…

The phrase “how the sausage gets made” isn’t usually a positive expression, but Johnsonville and Droga5 turn the topic into a patriotic celebration, complete with an employee’s shirt announcing, “You Can’t Spell SaUSAge Without USA.” Summer is obviously a peak season for bratwurst brands like Johnsonville, and this year the marketing team is doubling down…

Entre 1993 e 1998, a história dos video games viveu uma curiosa e importante fase de transição. Adriano Brandão e Danilo Silvestre conversam sobre a quinta geração dos video games, que transformou completamente a indústria. Além da mídia ótica e dos gráficos em 3D, a época foi marcada pela primazia absoluta de uma novata: a Sony, que, mesmo com pouquíssima …

O post Pouco Pixel 121 – A geração perdida apareceu primeiro em B9.

As upfronts week began, NBC promised advertisers big things from its new shows coming next season:

MANIFEST

I FEEL BAD

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Every day this broadcast Upfronts Week, during which the top networks will sing their own praises to concert halls and party tents full of major ad buyers and marketers, we’re bringing you a pop-up TV Upfronts Downloaddirect to your inbox.

Each day we’ll bring you breaking news, features, quick hits and the best (and worst) of TV’s dog-and-pony show. Check out our special Mother’s Day edition (thanks, NBC) from Sunday below.

Just go right here and enter your email address for the Media Buzz newsletter, which we’re taking over for the week.

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There’s a clear danger that the UK will be left behind in the global competition for new industries, Y&R’s global president warns.