(TrendHunter.com) A Maryland-based company by the name of Off Grid Adventure Vans has unveiled a brilliant new van conversion that comprises of a venerable Ram Promaster being turned into a veritable home on wheels…
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. What people are talking about today: Thank you, Seth Meyers, for telling it like it is at the NBC upfront. As Ad Age’s Jeanine Poggi writes, Meyers joked that there are two kinds of development execs, “ones that develop new ideas and ones that rummage through the storage closet to see if we still have the Alf puppet.” Also, “if you had a show in the 90s and your phone didn’t ring this week,” he said, “you must have been heartbroken.”
The Fox and the Mouse: As TV networks woo ad buyers during the upfronts, the Fox broadcast network is casting itself as “New Fox” ahead of Disney’s likely deal to buy away its sibling cable assets and production studios. Admittedly, “New Fox” has a better ring to it than “Fox, spun off after the Disney deal because the FCC says companies can only own one broadcast network, and Disney already has ABC.” So what is the New Fox pitch? Well, a lot of sports. Poggi writes that ad buyers listening to the pitch were hammered over the head with the fact that Fox is airing “Thursday Night Football” in the fall.
Not so fresh: The Fox network’s fall schedule is “light on fresh fare,” with only a few new scripted series, as Anthony Crupi writes in Ad Age. One of Fox’s new comedies is set in a retirement home; it’s called “The Cool Kids.” Here’s a sample joke from the trailer: As the gang is riding in a car that’s about to get pulled over by the police, one of the retirees says, “All right, everybody just relax. Act like we have Alzheimer’s.” Ba-dum ching.
With its ownership in limbo, the network turns the spotlight on Jamie Foxx, Sean Combs, Ryan Murphy and Tim Allen, who gets few laughs.
Twenty-three brands are shortlisted in this year’s Outdoor Media Awards, run by Clear Channel in partnership with Campaign.
Facebook has suspended around 200 apps from its platform, as part of an investigation into the misuses of data carried out by Cambridge Analytica.
Jägermeister, the German liquer brand, is hosting a Hot Chip DJ set at its JägerHaus experience at All Points East festival.
Both Dentsu Inc and Dentsu Aegis Network are earning more from digital, but challenging markets, Japanese work reforms and planned investments weigh on Q1 profits.
An early morning swim is the secret work weapon of M&C Saatchi’s chief executive.
Advertising vet Jenny Gadd has steered production departments at agencies such as Ogilvy & Mather, Johannes Leonardo and Fallon Minneapolis, and served as executive producer at digital and production shops North Kingdom, Thomas Thomas Films, Believe Media and others. So she was prepared for her latest role: global head of productionat Airbnb.
“A lot of people right now are intrigued by being closer to the core business and being much more effective,” says Gadd, who joined Airbnb last fall. “We’re tasked with content that’s fast and cheap, but good.”
In recent years, the industry has seen numerous top agency creative and production talents cross over to what was once considered the “dark side”the place where creative careers went to die. Tor Myhren has gone from Grey to Apple, Andrew McKechnie from various shops to Verizon, and Todd Waterbury from Wieden & Kennedy to Target, to name just a few of the top-tier agency talents who have made the leap.
What will define the next era after Martin Sorrell? How do we want our industry to look and behave from here?
Nationwide, alongside VCCP and MEC, won the Social Storytelling category at Campaign’s 2017 Marketing New Thinking Awards, in association with Sky Media, by creating a real-time conversation around Mother’s Day with an added dash of poetry.
Saatchi & Saatchi’s Larissa Vince explains why Mark Evans is one of the UK’s most influential marketers.
Brewdog turned the tables on the big guns of beer and established new norms in product, comms, partnerships and community. Now the same fate awaits the established banks.
To say that Sir Martin Sorrell’s rapid departure from WPP was a seismic event is an understatement. So just what happened in the days leading up to the fall of its CEO?
This could be the last year Fox Networks Group makes its upfront pitch to advertisers as its own standalone suite of broadcast and cable channels. As the company readies itself to be acquired by Walt Disney Co. (or perhaps Comcast if a reportedly planned counteroffer wins the day), Fox on Monday gave advertisers a taste of what the so-called New Fox could look like post-merger.
“We want to welcome you to New Fox,” Fox TV Group co-CEO Dana Walden said. “We have an opportunity to chart a new course for broadcast TV. We are positioning our network for the future and not tethering it to the past.”
New Fox will be heavily focused on sports, especially the NFL. If you didn’t already know that Fox would air “Thursday Night Football” in the fall (the games were previously split between NBC and CBS), you were hammered over the head with it on Monday afternoon at Fox’s upfront at New York City’s Beacon Theatre.
Time’s Up/Advertising convened its first meeting in cities around North America Monday to talk about the group’s goals for the future and what needs to be addressed in terms of sexual harassment and systemic inequality in the workplace.
But first, the group’s leaders addressed some of the concerns industry women had about the group itself that boiled up over the weekend. Time’s Up/Advertising announced it would open the 14-city event up to all industry women after originally saying it would only welcome “women who work in advertising agencies.” The decision brought backlash from freelancers and others who are not currently employed in the industry. Time’s Up/Advertising apologized in a Facebook post Sunday night and said freelancers and those between jobs were also welcome.
“Clearly, some mistakes have been made on our way to get to this room,” Colleen DeCourcy, Wieden & Kennedy Global chief creative offier, said at the event. “It’s been a tough weekend for everybody.”
Digital disruption is infiltrating the local sports page thanks to a new publication that opened its doors with something many newspapers have fought for years: a paywall. The Athletic, a subscription-based sports website, debuted with its Chicago vertical in January 2016 and has substantially grown by recently raising $20 million and expanding its subscriber base…
The Nuyorican Poets Cafe, a small performance venue in New York, needed a better way than print to advertise its shows. Daniel Gallant, the cafe’s executive director, said he was spending too much money on print without verifiable results, and he couldn’t make last-minute changes. Facebook, even before it catered to small and midsize businesses…
Durante uma conferência realizada hoje (14) no evento corporativo MoffettNathanson’s Media & Communications, o atual chefe de conteúdo da Netflix Ted Sarandos divulgou algumas estatísticas e estratégias que elucidam parte do modo de operação do serviço de streaming em relação ao seu conteúdo original, um investimento que a empresa há alguns meses anunciou que pode …
O post 85% dos gastos da Netflix atualmente vão para produções originais, afirma Ted Sarandos apareceu primeiro em B9.
At February’s Interactive Advertising Bureau annual Leadership Meeting, the trade organization’s CEO, Randall Rothenberg, opened the three-day event by walking the audience through the history of branding, starting with what he says is the beginning of the consumer economy, Procter & Gamble’s Ivory soap, from 1879, and culminating with the term du jour, “direct brand”–the…
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