Facebook announced the creation of a Facebook Marketing Partner program for marketing mix modeling, as well as new measurement partners in viewability and mobile applications and an update to its view tags method of measuring and verifying ad impressions on desktop and mobile browsers. The social network announced its first MMM integrations in 2016, calling…
The newfound transparency in the once-illicit cannabis business creates instant appeal as well as consumer security. It’s a good time to be marketing this space. However, while the industry flourishes, mainstream business is scrambling to understand new laws, new vocabulary and new ways of thinking. Though the concept of marketing for a brand new industry…
Media agency execs play a crucial but often-underappreciated role in the marketing world. This week, Adweek honors 17 of the media industry’s brightest minds in our annual Media-All Stars Issue. On this week’s episode of Adweek’s podcast, “Yeah, That’s Probably an Ad,” we’re joined by staff writer Katie Richards, who contributed to the issue and…
The vast majority of people who bring service animals into restaurants or onto airplanes most certainly need them. But there’s always someone trying to game the system to bring on a beloved, but questionably necessary, pet. This time around, it’s Chris Pratt, presumably in character as Jurassic World protagonist Owen Grady. Flanked by costar Bryce…
ABC will bring its “Roseanne” reboot back in the fall, a move that should help give the alphabet network an early boost to ratings, executives said Tuesday morning ahead of their afternoon presentation to ad buyers.
“Roseanne,” which debuted in March to around 18 million viewers (not including delayed viewing), will air on Tuesday nights in the fall as a lead-in to ABC’s new comedy “The Kids Are Alright,” an ensemble show about an Irish-Catholic family in the 1970s.
Next season, “Roseanne” will move away from politics and instead focus more on family issues, Channing Dungey, president of ABC Entertainment, said during a call with press.
Award winning Brand identity created by Banda Agency, Ukraine for Eurovision Song Contest. Best of the Best in Communication design at Red Dot 2017.
Dana Walden and Gary Newman, the co-chief executives of the Fox television group, are in talks to extend their contracts until the sale to Disney is completed.
Between Facebook’s litany of privacy issues and the General Data Protection Regulation taking effect in the European Union May 25, privacy is a hot-button topic in the social sector, and Snapchat is no exception. In a blog post published Tuesday, Snapchat alerted users to its updated Privacy Center and shared more details on its related…
Music is a powerful thing. An artist can bring even the most unlikely of people together, while an ultra-catchy song can lead you to play that track over and over again, no matter the circumstances. Don’t believe us? Check out Spotify’s latest films, both part of a major new marketing campaign from the music streaming…
Dietz and Watson has been a family-owned company for over 80 years, so their food’s role in family life is a point of pride. That’s why, when the Philadelphia-based deli brand decided to bring on influential celebrities as ad stars, its marketing team tapped real-life couple Brooklyn Decker and Andy Roddick to be the faces…
Did you know Facebook allows you to ask your friends to recommend places to visit in specific cities (even your own)? For instance, if you’re planning a vacation, you may want to ask your friends for restaurant recommendations in the area. Or, you may be looking for a great mechanic in your own town. Whatever…
With the entry deadline of 25 May fast approaching, UK editor Rachel Barnes shines a light on some of the new categories for 2018.
“Cosmos” até o momento se mostrou uma boa aposta da Fox e da National Geographic. Lançado em 2014, o remake do seriado dos anos 80 conduzido por Carl Sagan – na nova versão substituído por Neil deGrasse Tyson – rendeu às emissoras bons números de audiência (135 milhões de espectadores só nas exibições dos episódios …
O post Segunda temporada de “Cosmos” ganha trailer oficial apareceu primeiro em B9.
Com Rami Malik como Freddie Mercury, temos as primeiras impressões da cinebiografia da banda
O post Filme do Queen, “Bohemian Rhapsody”, ganha seu primeiro trailer apareceu primeiro em B9.
ABC will bring its “Roseanne” reboot back in the fall, a move that should help give the alphabet network an early boost to ratings, executives said Tuesday morning ahead of their afternoon presentation to ad buyers.
“Roseanne,” which debuted in March to around 18 million viewers (not including delayed viewing), will air on Tuesday nights in the fall as a lead-in to ABC’s new comedy “The Kids Are Alright,” an ensemble show about an Irish-Catholic family in the 1970s. The night is rounded out by “Black-ish” at 9 p.m., the recently-debuted comedy “Splitting Up Together” at 9:30 and “The Rookie,” a new drama about the Los Angeles Police Department’s oldest rookie cop, at 10.
“The Good Doctor,” ABC’s new (non-revival) breakout hit of the 2017-18 season, will return to Monday nights at 10 p.m. coming out of “Dancing with the Stars.”
Kris Magel is leaving IPG Mediabrands’ Initiative, the agency confirmed on Tuesday for a role at Dentsu Aegis Network.
Magel, who just over a year ago was shifted into the role of East Coast president, handles media buying for some of the shop’s biggest accounts, including Merck, Dr Pepper Snapple Group, Arby’s and Papa John’s.
“I am truly grateful for the 10 years I’ve spent at Initiative, which have given me the opportunity to learn, grow and do amazing work for amazing clients. I am excited to start the next chapter and take on new challenges at Dentsu Aegis Network,” Magel said in a statement.
Some stories are destined to live foreverand take on a whole new redemptive life of their ownwith a little help from social media.
Case in point: The ascared white lady who recently called the cops on black people having a BBQ in an Oakland, California park. As a social media phenomenon, it started as a video, “White Woman Called Out for Racially Targeting Black Men Having BBQ in Oakland” (embedded above), originally posted by YouTube user Michelle Dione on April 29. As of this writing it’s racked up more than 1.1 million viewsbut that number underplays the attention the incident got on YouTube, not to mention other platforms, with additional posts, remixes and cuts of the park drama popping up all over, including “White Woman Calls Police On Black Family’s BBQ In Park” and “Oakland Woman call police on family for BBQ while black.”
Add in some gradual news coverage such as “Family wants to create awareness after BBQ confrontation at Lake Merritt” from the Bay Area’s KRON 4 News (May 9) and “Woman Calls Police on Black Family for BBQing at a Lake in Oakland” from HuffPost (May 11), plus some attention from high-profile aggregation sites (Reddit on May 10, Boingboing on May 13), and you’ve got an angry white lady who was well on her way to internet infamy.
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