Agora você também pode ser amigo do Peter de “Deadpool 2” no LinkedIn

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“Deadpool 2” chega hoje aos cinemas brasileiros e junto da estreia na sexta em outros mercados importantes como os Estados Unidos o filme provavelmente deve encerrar uma das campanhas de divulgação mais criativas dos últimos tempos. A sequência das aventuras do herói usou de tudo para anunciar sua chegada: estrelas como David Beckham, Céline Dion …

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Metro: The Newspaper Camera

In the middle of the technological universe of the 21st century, every moment, every landscape or situation is recorded by the lens of a photographic camera, whether it is professional, amateur or smartphones. This moment is even more important when the access to these resources becomes democratic and easily to all. In this concept, Artplan had turned a book jacket advertising of Metro Newspaper into a Pinhole, a camera without lens.

The purpose of the action was to communicate the Metro Photo Challenge and the winners of 2017 Metro Newspaper photography contest in Brazil and worldwide, as well as encouraging participation for 2018 edition. “We started from the concept that in the contest, the world’s most democratic photo shoot, even those who do not have a camera, can use the newspaper to create their own and participate”, says Zico Farina, Artplan Creative Director.

The communication contemplated a book jacket advertising in São Paulo city. In order to disclose the action, two films were produced: the first one invites a professional photographer and a “non-photographer” to create a Pinhole and perform the best clicks with the equipment. The results can be checked in Metro Newspaper’s social networks. The second film brings a tutorial on how to set up your own Pinhole.

Metro Newspaper is freely distributed in more than 21 countries, reaching an estimated audience of more than 16 million people.

Video of THE NEWSPAPER CAMERA – Metro Newspaper

This Campaign Reminds Us How Much Time We All Waste on Social Media

How many hours a week do you spend on Facebook? Instagram? Twitter? More importantly, what sort of value do you really get from that time? According to a new campaign from FriendsTBWA of Bucharest, Romania, the answer is “very little.” “Read Something Better” suggest that one’s time may be better spent consuming something a bit…

Q&A: Havas CCO Jason Peterson Shares His Tips on Instagram Fame

His evocative black and white photos documenting his hometown of Chicago led to Instagram fame. This week, they went beyond his 1.1 million followers to take over New York’s Times Square. Jason Peterson, the CCO and chairman of Havas Creative North America, might love advertising more than photography. But he claims his status as an…

How Facebook Is Marking Global Accessibility Awareness Day

A recent survey of Facebook users in 50 countries found that more than 30 percent of them experienced difficulty seeing, hearing, speaking, organizing thoughts, walking or grasping with their hands. On that note, the social network is marking Global Accessibility Awareness Day Thursday by teaming up with Google, Microsoft, Adobe and Oath to create an…

The CW Expands to Sundays, Making Room for All 5 Superhero Shows and a Charmed Reboot

As The CW expands to Sundays this fall, the network has found space on its six-day schedule for all five of its superhero shows, as well as reboots of Charmed and Roswell. But the network is also preparing to say goodbye to a trio of series–Jane the Virgin, Crazy Ex-Girlfriend and iZombie–all of which will…

Optical Illusion Coloring Books – The 'Molecularis' Coloring Flip Book Has Six Animated Sequences (GALLERY)

(TrendHunter.com) The ‘Molecularis’ coloring flip book has been created as an interactive pastime for artistic individuals of all ages that will offer an unexpectedly amusing experience for drawers….

CBS upfronts: Applause for Les Moonves, CBS applauds advertising


CBS Corp. CEO Leslie Moonves received a standing ovation when he took the stage at Carnegie Hall on Wednesday afternoon during the eye network’s upfronts pitch to advertisers. It was a first, in at least recent memory, for a network exec to receive such a roaring round of applause.

While it wasn’t clear who exactly was cheeringCBS employees or ad buyersMoonves’ reception represented a show of support amid a surprising and intense legal battle now unfolding between CBS and its controlling stakeholder, the Redstone family’s National Amusements. CBS filed a lawsuit earlier this week to stop Shari Redstone from interfering in a planned meeting that could dilute National Amusements’ voting interest in CBS. Redstone has been vocal in her desire for CBS to merge with Viacom, but CBS leadership has not been happy with the proposed details and seems curious about other options.

Moments before Moonves took the stage, a Delaware Chancery Court judge essentially issued a time-out on the battle and granted the restraining order CBS requested.

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Vogue’s ‘Less Cheeky’ Met Gala Coverage Garnered Record YouTube Subscribers

There are always difficulties covering the Met Gala–high security, the small number of people allowed to create content from the inside and of, course, covering the theme properly. “It was important that we plan content that was respectful,” said Sally Singer, the creative digital director of Vogue. With the theme, “Heavenly Bodies,” the Vogue team…

Why we all need a Mental Health First Aider in our workplace

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De Bonis quits Havas London for Accenture role

Lisa De Bonis, the executive digital director at Havas London, has quit the agency to join Accenture.

These Subway Ads Were Rejected by the MTA for Being Too Sexual

Unbound, a female-focused sexual wellness company that sells sex toys, among other products, had its first subway campaign rejected by the Metropolitan Transportation Authority (MTA), which operates the New York City subway system, and Outfront Media for allegedly being too sexual. The MTA cited the following clauses when speaking with Unbound about its proposed subway…

Fandango Expands, Creating a Prop Shop With $25,000 Jurassic Park Dinosaurs

Once just a website where movie lovers could find the show times for the latest flicks, Fandango is further expanding its FanShop to include a new Prop Shop that’s filled with replicas from the upcoming Jurassic Park film. And that means fans can immerse themselves in the movie with a $25,000 Indominus Rex head or…

How Just Eat's branding took it from 'red-tastic' challenger to category leader in three years

When global chief marketing officer for Just Eat, Barnaby Dawe, joined in the start-up in 2015 the food delivery’s marketing was like “the wild west”.

Starbucks appoints Havas Helia to handle EMEA customer engagement task

Starbucks has appointed Havas Helia as its first European-wide customer engagement agency, following a competitive pitch.

30 OFF-WHITE Collaborations – From Fashionable Cold-Pressed Juices to Collaborative 80s Sunglasses (TOPLIST)

(TrendHunter.com) Despite Virgil Abloh’s recent appointment at Louis Vuitton, the star designer and Kanye West’s creative director’s brand OFF-WHITE shows no signs of slowing down in terms of…