Hasta La Creative!

Print
First Call

A common symbol of prescription medication in the U.S. is the plastic pill case. In these ads, a pill case is CGI-rendered into a metaphor for the grim reality of opioid addiction. The renderings are exquisitely detailed, featuring unique characters and environments. Each character is hyper-realistic with details and features that suggest an independent backstory. These characters trapped inside pill cases are eye-catching and alarming — a powerful symbol of the human cost of the opioid epidemic.

Advertising Agency:VML, USA
Production Company:La Lupa
Global Chief Creative Officer:Debbi Vandeven
Executive Creative Director:Tony Snethen
Group Creative Directors:Nick Allegri, Glen Scott
Managing Director:Ian Davidson
Brand Planning:Ian Davidson
Global Group Planning Director:Adrian Adshade
Creative Directors:David Santiago, Jose Martinez
Associate Creative Director:Daniel Miller
Associate Copywriter:Tanner Wadsworth
Senior Producer:Ethan Downing
Account Supervisor:Kaylee Douglas
Senior Account Manager:Rachel Tonneson
Media Supervisor:Belinda Kocen
Art Director:Natasha Ygsi
Creative Director:Troy Leyenaar
Digital Art Chief:Juan David Ramirez, La Lupa
Head of CGI Team:Andres Vergara, La Lupa
Retouching Chief:Adriana Cuartas, La Lupa
Senior CGI Producer:David Alvarado, La Lupa
CGI Support:Tatiana Muñoz, La Lupa

Media
Cheerios

Olympian Mark McMorris heads home to Regina, SK to spread some cheer to his old elementary school teacher with an unexpected surprise. Watch to see how it all unfolds! #BeTheCheer

Mark McMorris Spreads Some Cheer #BeTheCheer

Join Olympians Tessa Virtue and Scott Moir as they give a performance of a lifetime to surprise their first choreographer. Watch to see how it all goes down! #BeTheCheer

Tessa & Scott Spread Some Cheer #BeTheCheer

Advertising Agency:Cossette, Toronto, Canada
Creative Director:Peter Ignazi
Art Director:Jonathan Guy
Copywriter:Noah Feferman
Director:Nick Hall-Wood
Producer:Lindsay Goeldner
DoP:Jack Chen

Media
Café Caribe

When a politician stays awake, no bill can sleep. For this, Café Caribe created #WakeABill, a campaign that seeks to awake dormant bills in Chile.

Advertising Agency:Y&R Santiago, Chile
Creative Director:Gonzalo Ferrada
Art Directors:Gonzalo Gallardo, Alonso Venegas, Ignacio Besnier, John Venegas, Sebastián Muñoz
Copywriters:Juan Pablo Jara, Leo Aravena.
Additional Credits:Post On Works, Miranda Y Tobar

Film
Gender Creative Kids Canada

Advertising Agency:Lg2, Montréal, Canada
Vicepresident:Marc Fortin, Alexis Robin
Creative:Marc Fortin, Jean-Philippe Dugal, Stuart Macmillan, François Royer-Mireault, Stéphanie Pellicer
Strategy:Alexis Robin
Production House:Roméo & Fils
Production:Roméo & Fils
Sound Studio:Circonflex, BLVD
Engineering:Circonflex, BLVD
Music:Circonflex
Animation:Rodolphe Saint-Gelais
3d Animation:SHED

Integrated
Pantera Fresca

This year is not looking like the best for Mexico. Aiming to rescue the optimistic side of Mexicans, the renowned artisanal ice cream franchise, Pantera Fresca, together with Grey Mexico, launch this campaign based on humor, with a strong digital component and social networks communication, which will last all year. Every month or for special dates, the brand will announce a new flavor from “The 2018 Bittersweet Collection” whose name will aim to encourage consumers to take tough moments with grace and its flavour will add sweetness needed to combat bitterness.

Advertising Agency:Grey, Mexico City, Mexico
Responsible for Client:Francisco Macias
Chief Creative Officer:Humberto Polar
Creative Directors:Manuel Vera, Carlos E. Ramiréz
Senior Copywriter:Georgina Portas
Art Director:Ricardo Sanchez, Elvia Zarco
Head Of Accounts:Nicole Woodman
Account Executive:Alejandra Trueba
Production House:Santos Films
Director:Pedro Antonio Torres
Photographer:Juan Pablo Ojeda
Executive Producers:Alexa Torcid, Omar Ganem
Editor:Ivan Guerrero
Assistant Director:Juliana Gómez
Line Producer:Elvia Zarco
Music:Stock
Postproduction Company:Wip Post
Post Producer:Arturo Aguayo
Colorist:Jerónimo Guerrero
Online:Alberto Ruiz
Animation:Alberto Ruiz
Audio postproduction:Antonio Vijosa
Quality Control:Alonso Balcazar

Print
Specialized Bicycles

Moto Boy, Stay Away.

Bus Driver, Stay Away.

Advertising Agency:Bolero Comunicação, Brazil
Creative Director:André Mota
Copywriter:Felipe Yarzon
Art Directors:Jorge Sobreira, Andrey Ustnov
Retoucher:Ricardo Moreira
Photographer:Nano Cunha

Film
Volkswagen

Phone cases made of car wrecks caused by texting and driving.

This February, Sweden banned phones in traffic. Despite that, the number of distraction-related crashes hasn’t decreased on Swedish roads.

Advertising Agency:Nord DDB, Stockholm, Sweden
Creative Director:Simon Higby
Art Director:Anton Bolin, Anton Bolin
Copywriter:Svante Pårup, Svante Pårup
Chief Creative Officer:Andreas Dahlqvist
Account Directors:Maja Björklén, Hogir Aslan
Pr Director:Susanne Johansson
Business Director:Magnus Wretblad
Creative Designer:Marc Östlund
Director:Luca Monterosso
Editor:Luca Monterosso, Edward Lever
Grade:Edward Lever
Online:Edward Lever
Producer:Tomas Wall
Post Producer:Tomas Wall
DoP:Marcus Dineen
Photography:Anton Olin
Artist:Lennart Wintermyr
Music:Andreas Kleerup

Film
Lifestyle

Advertising Agency:JWT, Bangalore, India
Svp:Kishore Tadepalli
Managing Partner:Kishore Tadepalli
Chief Creative Officer:Senthil Kuma
Creative:Ajay Menon, Sheshadri Namdar, Gaurav Matai
Servicing:Tiraz Balaporia, Arunabho Sen, Shubhra Madhukar

Film
Metro

In the middle of the technological universe of the 21st century, every moment, every landscape or situation is recorded by the lens of a photographic camera, whether it is professional, amateur or smartphones. This moment is even more important when the access to these resources becomes democratic and easily to all. In this concept, Artplan had turned a book jacket advertising of Metro Newspaper into a Pinhole, a camera without lens.

The purpose of the action was to communicate the Metro Photo Challenge and the winners of 2017 Metro Newspaper photography contest in Brazil and worldwide, as well as encouraging participation for 2018 edition. “We started from the concept that in the contest, the world’s most democratic photo shoot, even those who do not have a camera, can use the newspaper to create their own and participate”, says Zico Farina, Artplan Creative Director.

Advertising Agency:Artplan, Rio De Janeiro, Brazil
Creative Director:Zico Farina
Creation:Carlos Augusto Asanuma, Caique Nóbrega, Thiago Botini
Rtvc:Patricia Oliva, Karoline Justino
Artbuyer:Vivian Tomaz
Project Manager:Vivian Tomaz
Attendance:Andressa Fernandes, Amanda Alves
Producer:Videocubo
Direction:Diogo Dias de Andrade
Production:Diogo Dias de Andrade
Postproduction:Diogo Dias de Andrade
Motion Design:Luis Henrique Vilani de Oliveira
DoP:Anderson Capuano
Art:Carol Gonzaga
Papercraft:Carol Gonzaga
Client Approval:Claudio Bianchini, Paolla Pessil

Online
Volkswagen

Advertising Agency:MullenLowe, Moscow, Russia
General Creative Director:Eugene Radewych
Creative Director:Mikhail Panteleev
Creative Group Head:Artiom Gelvez Kostenko, Maksym Artemenko
Art Director:Artiom Gelvez Kostenko
Copywriter:Maksym Artemenko