The creative industries need to challenge stereotypes, set targets and call out bad behaviours and “dinosaur managers” if they are to embrace the opportunity afforded by flexible working.
Noddle.co.uk, the credit report provider, is hosting a pop-up breakfast to help millennials improve their finances and increase their chances of owning a home.
Reflecting on the study of evolutionary biology is often useful when thinking about marketing and tech, writes the joint chief strategy officer of Abbott Mead Vickers BBDO.
House of Fraser has launched a review its £10m advertising account after splitting with incumbent 18 Feet & Rising.
Ahead of Ad Age’s Small Agency Conference in L.A. on July 17-18, we’ll be turning the spotlight onto standout work from the industry’s tiny but mighty creative players. We begin with 28-person Raleigh, North Carolina shop Baldwin&, which recently refreshed an old spot for tractor brand Kioti by putting a “human” face on Old Macdonald.
Sometimes, bright ideas are just a simple tweak, which is what Raleigh, North Carolina-based small agency Baldwin& made for its new client, tractor brand Kioti.
The company had been running a charming product-focused spot that depicts a variety of farmers driving its bright red vehicles against lush green landscapes, set to a classic, folksy recording of the nursery rhyme “Old MacDonald.” The endline goes, “If Old Macdonald had a farm, he’d have a Kioti tractor for sure.”
There is no silver bullet and acquisitions are rarely about anything unique apart from a company’s people, Iris’ global chief executive argues.
American Express is poised to review its global media agency arrangements, putting 20-year incumbent Mindshare on alert.
We should be concerned with very large parts of our industry having a near monopoly, [m]Platform’s global chief strategy officer argues.
Ahead of Ad Age’s Small Agency Conference in L.A. on July 17-18, we’ll be turning the spotlight onto standout work from the industry’s tiny but mighty creative players. We begin with 28-person Raleigh, North Carolina shop Baldwin&, which recently refreshed an old spot for tractor brand Kioti by putting a “human” face on Old Macdonald.
Sometimes, bright ideas are just a simple tweak, which is what Raleigh, North Carolina-based small agency Baldwin& made for its new client, tractor brand Kioti.
The company had been running a charming product-focused spot that depicts a variety of farmers driving its bright red vehicles against lush green landscapes, set to a classic, folksy recording of the nursery rhyme “Old MacDonald.” The endline goes, “If Old Macdonald had a farm, he’d have a Kioti tractor for sure.”
Tech company Realeyes, which uses AI-powered software to help brands such as Coca-Cola and Mars gauge the impact of their marketing, has raised $16.2m (£12m) in funding.
Measurement is a game changer, says HP’s global chief marketing and communication officer.
Facebook’s chief executive is expected to strike a conciliatory tone about user data on Tuesday when he speaks to members of the European Parliament.
Taking on a concept as ambitious as ending child poverty is a pretty lofty goal, but when Red Nose Day launched in the U.S. in 2015–30 years after U.K.-based nonprofit Comic Relief’s first biannual Red Nose Day–it landed a few strategic brand partnerships that would later ensure the organization’s massive success in the States. In…
Mary Owusu got into the search marketing game right at its start in the early aughts. Growing up, Owusu–now the vp and director of analytics and SEO at Syracuse, N.Y.-based digital and PR shop Mower–enjoyed figuring out how to fix broken electronics, leading her to believe she was destined to become an engineer. But when…
During stops at renowned shops like Lowe and Partners, McCann and Grey, longtime creative director Erica Fite said she never received the kind of support that working parents really need in order to flourish in the industry. Twenty years ago, she brought her then-5-month-old son on a commercial shoot in Los Angeles so she could…
One surefire way to ensure a successful partnership between a brand and a musical artist is by embedding the latter into the creative process. That’s something Nue Agency learned through its seven years managing and working closely with musicians. The agency started as a talent representation house in 2007 before pivoting to a creative music…
A Adobe desde sempre procura inspirar os jovens a tentarem mudar e melhorar o mundo à sua volta, mas agora está querendo fazer isso de forma mais direta. A empresa criou recentemente o projeto global “The Future Is Yours. Make It.”, que traz aos holofotes pessoas que fazem do planeta um lugar melhor para contar …
O post Adobe quer inspirar jovens a construir o futuro em nova campanha global apareceu primeiro em B9.
Larry Culpepper is laying down his concessions tray for good. Culpepper, an ad character Dr Pepper and its ad agency, Deutsch, created in 2014 to plug its college football sponsorship won’t be coming back this season, according to a correspondent for the Omaha World-Herald.
Adam Carriker, a former University of Nebraska football player who blogs for the newspaper, broke the news today in a tweet, quoting the actor who played the concessions worker character.
The IPA has today published its Code of Practice on Dignity at Work a set of principles on anti-harassment and bullying, designed to ensure all members adopt the highest possible level of best practice.
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