A comissão especial destinada a analisar o projeto de lei conhecido como “Escola Sem Partido” apresentou no dia oito de maio um relatório favorável à proposta. O projeto de Lei nº 9.957/2018, “Acrescenta artigo à Lei nº 9.394, que estabelece as diretrizes e bases da educação nacional, para coibir a doutrinação na escola”. A matéria …
O post Mamilos 148 – Escola Sem Partido apareceu primeiro em B9.
Tapeçaria ganhará exposição mostrando os 7 metros totais do trabalho
O post BBC se inspira em tradição da tapeçaria russa para sua vinheta da Copa do Mundo apareceu primeiro em B9.
Radio
Pelikan
Advertising Agency:Athos, Santa Cruz, Bolivia
Creative General Director:Ferju Cuevas
Creative Director:Israel Blanco
Art Director:Jimmy Carrasco
Copywriter:Matías Galarza
Production Company:Escapa Studio
Additional Credits:Fito Chipana
Film
Oikotie
Life’s hardest battles aren’t fought in the ring.
Advertising Agency:Cassius, Helsinki, Finland
Art Director:Tuukka Tujula
Copywriter:Antti Tuominen, Erkko Mannila
Director:Anssi Määttä
Producer:Ari Laitinen, Otto Production
DoP:Niels Thastum
Music & Sound effects:Marko Nyberg, Akseli Soini, El Camino
Editor:Antony Bentley
Colour Grading:Hannibal Lang, Bacon X
Post production Online:Post Control
Print
Hills
These day dogs are getting more and more humanized. But taking this humanization to the animal alimentation can be dangerous. That’s why Hill’s Pet Nutrition, a specialist in pet food, has made this alert with the goal of making your dog food even better known with the line: “Just don’t feed them like humans.”
Just don’t feed them like humans.
Advertising Agency:Red Fuse Paris, France
Creative Chairman:Shen Tan
Executive Creative Director:Manir Fadel
Art Director:Vitor Menezes
Copywriter:Ricardo Dolla
Photographer:Bruno Barata
Additional Credits:Nuts Studio
Sextants: Rarely seen nor part of everyday life. But there is no instrument more pure or more technically perfect. Not requiring a physical connection to anything, the sextant is complete and never imprecise. Its ability to see and reveal raw truth, data if you will, is its power. Over hundreds of years, its navigational abilities have created freedom, provided safety, inspired unrelenting discovery as well as crushing failures and led to unimaginable wealth.
Such is the land of marketplaces too. Not created by Amazon, Alibaba or other emerging players, but by the Persian culture. A marketplace or a bazaar’s purpose has always been to connect needs and desires with those who can fulfill them. To thrive as a merchant requires a vigilant balance and knowledge of one’s customers and the products sold. This has not changed, tax nexus, GDPR and privacy be damned.
Like the purity of information from a sextant, customer insights and needsfrom both the customers you already have as well as the ones you wantshould be the primary constant driving a brand’s decision about its marketplace investments. Customers are the ones we serve and need to understand. Harsh as it might be to revenues and profits in the short term, this is what will sustain growth. With research, media analysis and tracking technologies, we can know a good deal.
In a world where people check their smartphones 85 times per day, usually for less than one minute at a time, consumer engagement can seem elusive, but short attention spans and screen addiction don’t tell the whole story. It’s true that consumers won’t linger too long on something that doesn’t intrigue them–a tweet, for example–but…
Print
Ford
In order to promote the independent suspension of Ford Ranger, highlighting the control and stability of the driver on any kind of terrain,
we created two posters for dealerships, that show a hand controlling the truck with a marionette together with the concept “You’re always in control”.
Advertising Agency:GTB, São Paulo, Brazil
Executive Creative Director:Vico Benevides
Associate Creative Director:Rodrigo Strozenberg
Art Director:Vinny Couto
Copywriter:Lucas Arantes
Illustrator:Romeu & Julieta
Photographer:Romeu & Julieta
Last year, Ian Schafer, founder of Deep Focus, stepped away from the marketing agencyand, months later, from Engine, which acquired the agency in 2010saying it was time to do something outside of the advertising industry he’d “come to awkwardly and toughly love.”
Now, he’s landed at Muzik, a wearable tech company that has gotten investments from Twitter, Michael Jordan and Schafer himself. He’ll serve as the company’s president and chief marketing officer.
The company, which describes itself as a “connected hardware, software and content platform” seeks to offer products with feet in both high-tech and high-fashion, such as stylish headphones with the same capabilities as a smartphone. The company believes those types of products could help people be more engaged in the world instead of constantly looking at their phones.
Roseanne Barr is rarely at a loss for words, and this week’s Adweek cover story about her ABC revival’s surprise success was no exception. In these edited highlights from two separate interviews, Barr talks about tonight’s season finale, enlisting her TV daughter (and fellow executive producer) Sara Gilbert to battle with the network and studio…
The American Customer Satisfaction Index released its 2018 telecommunications report and, perhaps unsurprisingly, streaming services have blown subscription TV out of the water when it comes to customer satisfaction. This is the first year streaming services have been featured in the telecom report, and they had an average rating of 75 out of 100 compared…
Tackling marital issues or parental resistance to gay marriage are hardly the kind of themes you’d expect from Las Vegas’ normally whimsical “What Happens Here Stays Here” campaign. But those are some of the plotlines in the latest round of ads for the long-running campaign.
To call it a detour into more serious territory might be a bit of an overstatement. The spots contain the usual glitz, glam, music and include hints of the hedonistic sensibilities long associated with the campaign. But the new effort feels a little weightier. And that’s by design.
“We’d always been kind of funny,” says Arnie DiGeorge, executive creative director for R&R Partners, the longtime agency for the Las Vegas Convention and Visitors Authority. The goal is to “get a little bit more emotion into the brand,” he says, and “redefine what adult freedom means in 2018 in a world celebrating empowerment and inclusiveness.”
Gin brand Tanqueray No Ten is showcasing how to flavour gin with a contemporary flash infusion technique at a series of masterclasses in London.
French premium cider brand Sassy Cidre is staging a pop-up at the St Pancras Renaissance hotel in London.
Campaign’s Media360 event in Brighton brought together many of the greatest minds across the media landscape last week.
Science fiction films and TV shows like Westworld have provoked a debate on the dangers of AI, but it poses no threat to the creativity of the human mind, argues M&C Saatchi chief strategy officer Raquel Chicourel.
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. What people are talking about today: Netflix has lured big names lately: Shonda Rhimes, Ryan Murphy and now the Obamas. Netflix announced that former “President Barack Obama and Michelle Obama have entered into a multi-year agreement to produce films and series for Netflix, potentially including scripted series, unscripted series, docu-series, documentaries, and features.” CNN says the Obamas will be behind the camera and in front of it, too. With the last season of Netflix’s “House of Cards” in the works (minus scandal-tainted Kevin Spacey and his fictional alter-ego President Frank Underwood) Netflix is trading a fictional POTUS for the real thing.
Incidentally, the Obamas branded their new production company Higher Ground Productions. Is it a reference to the Stevie Wonder classic, “Higher Ground,” which the singer performed with Usher and Shakira at Obama’s pre-inauguration concert back in 2009? Or maybe it’s a nod to Michelle Obama’s catchphrase: “When they go low, we go high”? It could also be a subtle dig at America’s current leadership. Or all of the above.
Death of a glossy
The UK government believes it has transformed its approach to media-buying – with lessons for the wider ad industry, Alex Aiken says.
The UK government has awarded its media-buying contract to Manning Gottlieb OMD in a four-year deal worth up to £600m that aims to “set the global standard for transparency”.
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