What used to be an almost Hatfield and McCoy-type of relationship has recently become more like All in the Family, bumps in the road included. Data and creative have finally tied the proverbial marketing knot. The courtship has been steadily evolving for the last year or two, but recent events have brought data squarely to…
Dos Equis has consistently released advertising around the Cinco de Mayo holiday, and this year they’re extending the practice to its packaging, with a limited-edition Cinco Equis can available in select stores in New York and Texas. The brand and its agency of record, Droga5, partnered with Funny or Die and comedian/actor Blake Anderson (known…
Media
Graubunden Ferien
Advertising Agency:Jung Von Matt/Limmat, Zurich, Switzerland
creative direction:Adrian Merz, Alain Eicher
Graphic Art:Ian Musgrove
Media Relations:Cosima Lang, Alexander Gligorijevic
Content:Cosima Lang, Alexander Gligorijevic
Consulting:Cosima Lang, Alexander Gligorijevic
Dtp:Pepe Kägi, Natascha KieferAmina Elmallawany
Chief Creative Officer:Dennis Lück
Direction:Stu Thomson
Production:Cut Media
Photography:Martin Bissig
Film
Vieira
Advertising Agency:004, Lisbon, Portugal
Film
We Buy Any Home
Advertising Agency:Stack, London, United Kingdom
Executive Creative Director:Iain Hunter
Chief Strategy Officer:James Champ
Copywriter:Mark Kelly
Art Director:Dan Plotkin
Senior Account Manager:Vicky Winstanley
Director:Barry Kimber
Producer:Rosie Woods
Production Company:Brave Spark
Film
Taxi Piatnitsa
Task: To create a low-budget campaign for the special promotion of taxi PIATNITSA – 20% discount in the rain.
Solution: We came up with simple and inexpensive idea to launch a campaign using non-standard media placement and the rain itself. On the windows of cafes and restaurants with the help of special water-repellent coating we put the logo taxi PIATNITSA and information about the promo, which could be seen only in the rain.
Advertising Agency:AIDA Pioneer Branding & Creative, Minsk, Belarus
Creative Director:Dmitry Apolenis
Art Director:Denis Egoshin
Copywriter:Alena Shibut
One of the more striking assertions made by Facebook CEO Mark Zuckerberg at Tuesday’s annual Off the Record conference in Menlo Park, California, is that the social network is gearing up to lose money on poltiical advertising. (Off the Record is actually on the record and was hosted this year by The Information, Quartz and BuzzFeed.) Recode’s Peter Kafka writes that,
Facebook is spending so much money hiring moderators to review political ads that it will cancel out the revenue those ads generate in this year’s election cycle, says CEO Mark Zuckerberg. “We’re essentially going to be losing money on running political ads,” because the company is hiring “thousands” in advance of the 2018 elections, Zuckerberg said. … “That cost is going to be greater than the money that we make.”
Read Kafka’s full (brief) post for details on what Zuckerberg thinks the cost of the ad-vetting will be and how he anticipates that AI will gradually take over for many of those thousands of human ad-vetters.
Oath is packing Samsung’s flagship phone with apps from Yahoo and AOL in the first deal of its kind for Verizon’s new digital-media division.
The mobile mash-up was announced just as Oath kicked its NewFronts presentation to advertisers in New York City, an event hosted by Jamie Foxx where it showed off digital video including 10 new series to run on AOL and Yahoo properties.
Verizon has combined HuffPost, Yahoo Sports, Go90 and other media brands under Oath, which was forged from the parent company’s acquisitions of AOL and Yahoo.
There’s no question: It’s not whether crisis will strike, but a matter of when. At Ad Age’s Survival Summit on Wednesday, brand leaders and crisis experts gave five key pieces of advice about what to doand what not to dowhen a problem rears its head.
Be prepared
Kelly Stepno, senior director and Washington, D.C., practice lead at Apco Worldwide, says that the key to handling crisis is to act quickly and be transparent before it escalates. “Make sure you have a plan in place so that you’re engaging quickly,” she says.
For the launch of its new European brand platform, “What Matters Is Inside,” luggage company Delsey Paris tapped agency Buzzman to conceive a short film of the same name. Its job? To wring some semblance of magic out of the brand’s connected suitcase. Connected suitcases are a hard sell. They dominate Kickstarter, polluting our social…
Do you live in an old pickle barrel? Maybe you share a single suit of clothes with your five siblings. Or perhaps your home consists of a hole on the side of the road? If so, you’re clearly living through some bad times, just like the down-at-heel Depression Era swing dancin’ couple in this 100-second…
Instagram launched two machine-language-powered filters last June to help block offensive or inappropriate comments and spam, and now, the Facebook-owned photo- and video-sharing network has its sights set on bullying. Co-founder and CEO Kevin Systrom announced in a blog post that Instagram deployed a new filter this week that “hides comments containing attacks on a…
It’s a busy time for the auto industry with multiple global reviews in play.
Karen Buchanan is leaving her role as chairman of Publicis London and chief client development officer across Publicis UK.
Oath is packing Samsung’s flagship phone with apps from Yahoo and AOL in the first deal of its kind for Verizon’s new digital-media division.
The mobile mash-up was announced just as Oath kicked its NewFronts presentation to advertisers in New York City, an event hosted by Jamie Foxx where it showed off digital video including 10 new series to run on AOL and Yahoo properties.
Verizon has combined HuffPost, Yahoo Sports, Go90 and other media brands under Oath, which was forged from the parent company’s acquisitions of AOL and Yahoo.
A young woman in the Acanthus & Cennet Hotel, enjoys her time all alone, as if she is the only guest of the hotel: All the facilities, the sea, the pool, the gardens are all reserved for her only… She feels that everything is exclusive for her… Because for us at the Acanthus & Cennet Hotel, every guest is unique.
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