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O The New York Times publicou na edição de hoje de seu jornal um anúncio de página inteira pedindo que os seus fiéis leitores leiam, ouçam e assistam outros veículos jornalísticos além dele. A ação é parte da campanha do Dia Mundial da Liberdade da Imprensa promovido pela UNESCO, um movimento em que diversos entidades …
O post The New York Times faz anúncio pedindo para que leitores procurem por mais jornais (menos a Fox News, é claro) apareceu primeiro em B9.
Accenture Interactive, the consulting behemoth that is increasingly infringing on traditional ad shops’ domains, has been chosen as Radisson Hotel Group’s global experience agency of record. The division will be tasked with boosting and transforming the digital presence of the hospitality company’s brands and hotels to improve its relationship with existing and prospective customers. Accenture…
Last year, Group Nine Media joined the NewFront party. With the injection of $100 million from Discovery still fresh in its veins, the company wanted to formally introduce itself to the advertising community. While some team members had Upfront or NewFront experience, it was CEO Ben Lerer’s first rodeo. It was also the first time…
Facebook is beefing up the video retention graph in video insights for pages, adding two new metrics, along with a way to more closely examine the data that is provided. The social network announced in a Facebook Media blog post that page administrators will gain access to these new metrics “in the coming weeks”: Followers…
(TrendHunter.com) Studio Zung designed and built the Atelier 22 House, a modernization of a traditional Hamptons Home. Situated on a two-acre plot of land in Amagansett, the home is compromised of clean bold lines…
There’s no question: It’s not whether crisis will strike, but a matter of when. At Ad Age’s Survival Summit on Wednesday, brand leaders and crisis experts gave five key pieces of advice about what to doand what not to dowhen a problem rears its head.
Be prepared
Kelly Stepno, senior director and Washington, D.C., practice lead at Apco Worldwide, says that the key to handling crisis is to act quickly and be transparent before it escalates. “Make sure you have a plan in place so that you’re engaging quickly,” she says.
Google “McDonald’s” right now and what would you see?
“Guaranteed, you’re going to find some horrible stories about things that have happened at the restaurants over the last 48 hours,” said Jano Cabrera, the company’s senior VP of U.S. communications, global media and PR. Indeed, this is one headline that surfaced: “McDonald’s customer takes bat to drive-thru window after being denied biscuits and gravy.”
For each negative story “we have to decide as a team do we respond to that, or do we not,” Cabrera said Wednesday in an on-stage Q&A at the Ad Age Survival Summit. “If you’re a big player in any industry the expectations are higher. With that sometimes comes the pressure from executives to defend that brand no matter what’s happening,” Cabrera said. But when deciding to engage, it “comes down to the context.”
Publishers love to sell a big ad campaign. They don’t like following it closely with an article about how the advertiser behind it is simply the worst.
That’s basically what happened last March to Michael Kuntz, president of advertising sales and brand partnerships at USA Today Network, who talked about the experience at Ad Age’s Survival Summit in Chicago on Wednesday.
A major auto brand had just started a massive ad campaign with USA Today Network, which includes 110 publications such as The Indianapolis Star, The Arizona Republic and The Cincinnati Enquirer, during the NCAA March Madness basketball tournament, Kuntz recalled. The very next day, USA Today covered Consumer Reports’ finding that a corporate sibling of the undisclosed brand was high among the worst car brands in America. (Kuntz didn’t name the brands involved, but the article is here.)
Just minutes before he was set to go on stage at Ad Age’s Survival Summit in Chicago Wednesday, David Carroll, an associate professor at Parsons School of Design in New York, got word that Cambridge Analytica has begun insolvency and was shutting down.
Carroll is perhaps best known as the professor who filed a lawsuit against Cambridge Analytica to gain a better understanding of what data the company has about him. “Data is anonymized, but it can be matched against other data to determine who the user is,” Carroll said on stage. “Companies can’t promise our data is safe, even when it is anonymized.”
We caught up with Carroll after his on panel and asked about his lawsuit, what the Cambridge Analytica story means for marketers and whether advertisers are putting too much faith in the data they gather.
“Conan” on TBS will be reduced by half in 2019, as Mr. O’Brien focuses on off-site segments and courting a digital audience.
Publishers love to sell a big ad campaign. They don’t like following it closely with an article about how the advertiser behind it is simply the worst.
That’s basically what happened last March to Michael Kuntz, president of advertising sales and brand partnerships at USA Today Network, who talked about the experience at Ad Age’s Survival Summit in Chicago on Wednesday.
A major auto brand had just started a massive ad campaign with USA Today Network, which includes 110 publications such as The Indianapolis Star, The Arizona Republic and The Cincinnati Enquirer, during the NCAA March Madness basketball tournament, Kuntz recalled. The very next day, USA Today covered Consumer Reports’ finding that a corporate sibling of the undisclosed brand was high among the worst car brands in America. (Kuntz didn’t name the brands involved, but the article is here.)
Just minutes before he was set to go on stage at Ad Age’s Survival Summit in Chicago Wednesday, David Carroll, an associate professor at Parsons School of Design in New York, got word that Cambridge Analytica has begun insolvency and was shutting down.
Carroll is perhaps best known as the professor who filed a lawsuit against Cambridge Analytica to gain a better understanding of what data the company has about him. “Data is anonymized, but it can be matched against other data to determine who the user is,” Carroll said on stage. “Companies can’t promise our data is safe, even when it is anonymized.”
We caught up with Carroll after his on panel and asked about his lawsuit, what the Cambridge Analytica story means for marketers and whether advertisers are putting too much faith in the data they gather.
TBS is putting the squeeze on Conan O’Brien, as late-night’s most battle-tested host has agreed to lop a half-hour off the running time of his show.
Starting in 2019, TBS will pare down “Conan” from its current one-hour format to a brisk 30 minutes, which is in keeping with the length of single-host shows like the network’s own “Full Frontal with Samantha Bee” and Comedy Central’s long-running “The Daily Show.”
O’Brien is spinning the slimmed-down “Conan” as a reinvention of the hoary old late-night talk show format, which effectively hasn’t changed since Johnny Carson popularized the monologue/skit/guest/guest/roaring sidekick structure in the early ’60s on NBC’s “Tonight Show.”
Americans are consuming more streaming content on more devices, Nielsen reveals in its latest Local Watch Report. As of November 2017, 65.3 million U.S. homes had an internet enabled device capable of streaming content to the TV (about 59 percent of the population). That’s up 9.7 percent from from 59.5 million in November 2016. Adweek…
Facebook announced an updated schedule for its Facebook Community Boost events, which are aimed at helping small U.S. businesses grow and learn digital skills. The Facebook Community Boost program was unveiled last November, with vice president of small business Dan Levy saying in a Newsroom post at the time that the initiative would benefit job…
Beanstalk is definitely a contending horse in this year’s running of the Kentucky Derby, right? Nope. It’s a global brand extension licensing agency in the Omnicom family. And have you heard of ad agency Mendelssohn, named after founder Erik Mendelssohn, who revolutionized Ikea’s advertising? Nah, you haven’t, because Mendelssohn is actually one of the top…
Earlier this week Kanye West made comments on TMZ Live about slavery, stating, “When you hear about slavery for 400 years. For 400 years? That sounds like a choice.” Of course, West’s comments lit up the internet, and backlash for the rapper’s comments was swift. Some called for Adidas–the brand that West works closely with…
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