Hasta La Creative!

Amazon Prime Video is staging a two-week series of events, showcasing series that are being submitted for consideration for the Emmy television awards.

American Express is moving to modernize its venerable brand with a focus on consumers who balance doing work with living life, according to the company. It is rolling out two new taglines, “Don’t Live Life Without It” and “Don’t Do Business Without It,” to illustrate its new positioning. Its most recent campaign used the theme, “My Life, My Card.”

It’s the first work for AmEx from Dentsu-owned McGarryBowen, which supplanted Ogilvy as the financial marketer’s lead creative agency last year. In a series of spots, AmEx shows itself supporting consumers juggling different sectors of their livesa young entreprenurial dad working from home with an infant, for example, or a couple accompanying their daughter to see her favorite band play. AmEx recently conducted a global study that found that more than half of people say their lives intertwine personal and professional responsibilities.

“It’s really our customers’ collective storieswe’re in this together,” says Elizabeth Rutledge, who has been with AmEx for nearly three decades and was promoted to chief marketing officer in February. “They’re leading these vibrant, interesting, complicated and complex lives and it’s important that they can count on American Express to always have their back.” The brand has been known for a variety of offerings, from Small Business Saturday to personal cards, Rutledge adds. The new platform is meant to pull everything together.

Continue reading at AdAge.com

Walkers has launched a new TV ad marking 70 years since Leicester butcher Henry Walker first sold potato crisps.

(TrendHunter.com) The top April 2018 branding innovations include products, campaigns and initiatives that all help to support betterment in some shape or form. Just Eat is now testing out a new ordering option that…

MullenLowe London’s former head of strategy says Richard Shotton’s book The Choice Factory is a must-read for anyone in marketing and advertising – not just planners.

This is the first major work from McGarryBowen since being hired last year.

Anselmo Ramos and Gaston Bigio, the David co-founders who announced last November that they’d be departing the WPP shop, have opened Gut, an independent global creative agency based in Miami and Buenos Aires.

The name speaks to their intended mission, according to Ramos, co-founder and chief creative officer at the new agency. “It’s our philosophy,” Ramos says. “We really believe it embraces, in three letters, what the company needs to be aboutand that’s bravery. Bravery is the one thing that drives real growth in terms of businesswhen you and your client can click in terms of being brave, when clients share with agencies their deepest problems and are brave enough to try to face them in different ways.”

The founders say the approach has helped them with clients in the past, having scored both creative and business success working for marketers including Burger King, Kraft-Heinz and Budweiser while at David. Prior to David, Ramos was chief creative officer of Ogilvy & Mather Brazil and Bigio was regional creative director of Ogilvy LatAm, where their work included the Titanium Grand Prix-winning “Real Beauty Sketches” for Dove.

Continue reading at AdAge.com

Encouraging consumers to adopt sustainable attitudes to packaging is not just the right thing to do, but offers opportunities for forward-thinking marketers, writes Coca-Cola’s marketing director for Great Britain and Ireland.

For several months, Scripps Networks Interactive ad sales chief Jon Steinlauf was preparing for his annual upfront tour, while being unsure of exactly when Discovery Communications would officially acquire his company. “So we built our ‘business as usual’ presentation,” he recalled, “but we knew that somewhere along the line, the deal could close, and we…

Casual restaurants are at a critical breaking point. Consumers–hello, millennials and Gen Z–are increasingly fleeing legacy chains, from Applebee’s to Olive Garden, in favor of trendier, tech-savvy, more health-conscious options. Applebee’s announced plans to close between 60 and 80 eateries in 2018, citing a millennial-driven decline in foot traffic as a major factor. Sister brand…